Your Presence Online is the Key to New Business

In today’s market you will not be found without a strong online presence

Your presence online, whether it is in the form of a website page, a blog post, or a YouTube video, is a representation of your business that works for you 24/7 and 365 days per year.  Every piece of online content is essentially an abbreviated sales letter which gives you the opportunity to extend a welcoming presence and inform your ideal customer of exactly how your business could benefit them.presence online

What makes them your ideal customer?  The fact that they were searching online for something specific, and it is you that they found.  Think about that for a moment.

They were actively searching for more information, and found that information in your online content.

That serves another important purpose as well. Your relevant and timely answers to the questions they had, position you as an authority in their mind.  Therefore, the more pieces of online content with relevant timely answers to questions about your business, the more your business benefits.

We specialize in content marketing, content creation, blogging services, and in getting those pieces of content to the very first pages of Google, where they are sure to be seen.

We can get them on top either through a new website or an existing one.  Either way our goal is to cause your content to be found by people searching for information about what you do. We also encourage clients to work with us to help them to learn to take complete control of their own web presence and online content programs.

Our available individualized training teaches you the essentials of handling as much of your own website content management as you choose.  After all, you know your own customers better than anyone else could.

SEO: Search Engine Optimization

We are specialists in the effective use of SEO techniques.  SEO is an acronym for search engine optimization, an important quality factor which determines your website’s effectiveness to connect those searching for your services with you.

SEO is a set of content factors and other behind the scenes factors which optimize the importance and appearance of your website in the eyes of search engines. There are numerous factors involved in search engine optimizing a website.

Exactly how SEO it is done depends upon the needs and type of business being promoted.  There is no set formula for ideal SEO.

The very first step in implementing an SEO approach is to determine what key words your ideal customer might type into a search engine.

The next most important step is to determine how many other people are also trying to get on the first page of Google for those terms. Sometimes reaching the top is easy and sometimes it is not.

There are two strains of SEO.  One strain is the obvious on-page content that is easy to evaluate because we all can see it.  The second strain of SEO is less visible.

Our SEO services begin with on-page work, and then go much deeper.  We have a strong grasp and command of the latest behind the scenes SEO techniques which go above and beyond mere on-page contents, formatting, and appearance.

Behind the scenes SEO factors are primarily driven by careful and effective management of backlinks – links to your website from websites which search engines consider significant.

 

photo credit: mkhmarketing via photopin cc

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Hi! I'm a blogging enthusiast and coach. I specialize in content creation, SEO and teaching others the fine art of blogging. My credentials are: BS Electrical Engineering Ohio State University 1979, Engineer, Small Business Owner, Entrepreneur and Content Marketer Extraordinaire!

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