What is Content Marketing and What Can It Do for You?

Blogs and Content Marketing

A blog is basically a website that is easy to create new “pages” on. Each page is a page of some kind of content – usually a combination of written content, pictures, video, audo and the like. These easily created “pages” are called “posts” in the web world. Each post is basically a page that a search engine will evaluate and decide where to rank. Therefore each blog post is a piece of content and that’s the basis of content marketing.

Content Marketing Is Cheap and Effective

The more of these blog posts and other types of content you put out there into the websphere, the more likely people are to find a piece of your content. The links you put with them will bring people back to whatever you link to, which will usually be a blog post or video.

So the basis of content marketing is creating content that people will actually want to see such as a blog post that is interesting or informative enough to read or a video that is interesting or informative enough to watch.

what is content marketing

That’s it! That’s the big secret to promoting something online! It isn’t rocket science, but it’s easy to become intimidated with jargon and rules.  Don’t let this happen to you! :) If you just put a little time into learning and start putting these principles into practice, you will start making forward progress sooner than you probably think possible at this moment.

But I once read an interesting quote that stuck with me: “A year from today, you will wish you had started today.” I have found this to be so true.  I always wish that I would have started early. I usually procrastinate when I feel overwhelmed or feel like a project is too big for me, but after I learn a little bit about it and start making forward steps it gets easier and easier.

How to Get Attention to Your Business Product or Service Online

Content marketing is basically a getting your information out there and making it interesting enough that they choose to engage with you in some way. If you write, you want people to read and if you make videos you want people to watch. But lets say that you want to try to get more people to see your content. Where do you find them?

You find them by using your social media accounts like facebook, twitter, pinterest and G+ as well as using social bookmarking, articles and other places you can put content and backlinks online.

The overall scope of content marketing is creating stuff and putting it online and then putting information ABOUT your information online with backlinks to the information.  The links don’t just allow people to follow them back to your blog post or video, but also let search engines like Google know that people find the info valuable enough to “talk” about it and share it.

Many gurus will try to tell you that content marketing and seo marketing is dead and that you should buy their magical product instead because it’s so much more effective than actually creating information that people will want to read or watch, but be careful about falling into that trap.

Ask yourself if you would find value in what they are pushing?

Do yourself a favor and learn how to create content the right way by sharing information that people actually want to see.  After all, isn’t that what you are looking for when you are searching online?

blogs on firearms subjects

photo credit: karola riegler photography via photopin cc

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Hi! Kristen Watts here. So happy that you are interested in using high quality content to brand your business and bring in new customers! There aren't many methods of branding yourself as an authority for pennies. Content marketing is actually the only one I can think of! Sign up for your FREE video series on content marketing and put content marketing to work for you! Get in touch with me at kristen@strategycontentmarketing.com with comments, questions or feedback! Thanks!

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About Kristen Watts

Hi! Kristen Watts here. So happy that you are interested in using high quality content to brand your business and bring in new customers! There aren't many methods of branding yourself as an authority for pennies. Content marketing is actually the only one I can think of! Sign up for your FREE video series on content marketing and put content marketing to work for you! Get in touch with me at kristen@strategycontentmarketing.com with comments, questions or feedback! Thanks!

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