Video Content: The New King of Content?

online video content

Promoting Video Content Online

What’s the best way to promote video content?  Blogging is king when it comes to basic content optimization.  But what is the most effective way to promote the video content you embed in your blog posts?  Embedded video presence helps the SEO of your blog post to build ranking, but did you realized that each of those pieces of video content also stand on their own, parallel to your blog?  Don’t forget to optimize them too, or you’ll be missing out on some built in SEO.

Every single piece of embedded content can also be hosted in multiple places, the more, the better. Each one of them provides yet another backlink opportunity to point back to you.  Why not have several similar pieces of your own content contending for search engine ranking, instead of just one?  Wouldn’t it be better for your content to appear in all three slots of the top three in a Google search result, rather than in just one of them?  In fact wouldn’t you rather just dominate the first page if you could?

video seo, video contentWhere to Post Video Content

First of all, don’t try to self host your own video on your own blog post in WordPress.  Technically, of course, it’s not hard to do.  The primary reason in my mind to avoid self hosting is that it does nothing for your SEO whatsoever.  Why not present your video to the world on the platforms the world is watching?  Each one of those video hosts is actually another search engine in itself.  Your own website is no search engine!

Second, there are technical reasons not to mess with video self hosting.  Just don’t bother.  I found out the hard way that it’s more trouble than it’s worth.

So, start with a YouTube strategy, of course!  YouTube gets about a billion searches per month, and that translates  six million hours of video  viewed by internet users worldwide each month!  That’s a lot of potential viewers!

 

Besides the fact that YouTube is the world’s largest video hosting  platform, and that it is the second most searched search engine in the world, second only to Google, there is yet another advantage:  YouTube is now owned and operated by Google, and  Google loves their own stuff.  They think their own stuff is pretty important because, well, it is!

Other Video Platforms

We recently started uploading the very same videos that we have on our YouTube channels to a variety of other video hosts.  It takes very little extra effort to upload the very same video you just sent to YouTube,  to Vimeo, Daily Motion,  Metacafe, Vidmy, VideoBam, etc.  Take your pick.  There are many more.  Our personal favorites for ease of use are Vimeo, Daily Motion, and Vidmy, but that’s just personal preference.

SEO Factors for Video Hosting

Search engines are totally blind to graphic and video content.  It does not matter what content the video data actually contains.  The search engine knows nothing more about the content of a video than what you tell it in the descriptive data you provide to the host when your upload has been completed.   

So, it’s vital that you fill in the title, descriptive information, and tags with information that’s relevant to the blog post in which your video is embedded.   Unless you provide that information, a search engine is incapable of ranking your video for any key word whatsoever.

To Learn More About Promoting Video Content watch our Free Training Series.

Our ever growing and improving cost free video training series about online content marketing is available by enrolling on any of our pages.  Our aim is to help you learn to steer the course of your own online marketing ship.  Please give us some feedback on our videos!  We look forward to hearing from you!

photo credit: jonsson via photopin cc
photo credit: {Guerrilla Futures | Jason Tester} via photopin cc

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Hi! I'm a blogging enthusiast and coach. I specialize in content creation, SEO and teaching others the fine art of blogging. My credentials are: BS Electrical Engineering Ohio State University 1979, Engineer, Small Business Owner, Entrepreneur and Content Marketer Extraordinaire!

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