Video Blog Marketing on the Cheap

Video Blog Marketing – It Doesn’t Have to Cost a Lot!

“Video blog marketing” is a catch phrase that describes the use of an authoritative blogging platform that’s enhanced by the personalized  power of video presentation.  And “on the cheap” is a term that describes the way a lot of us like to do effective things!  Put them together and what do you have?  An effective video- personalized blog that people identify with, and one that doesn’t cost you a lot!

The Appearance of Your Site and Blog

There is much you can do that costs from little to nothing to present your website and blog in a neat, attractive, and professional format.  That’s the primary reason we like to develop websites using WordPress, and it’s why we encourage you to learn to use WordPress too.  Any average computer user can learn to alter the entire look of a Word Press website, or even to create one entirely from scratch.  Uusing WordPress, it’s also easy to embed personalized videos within your posts.

Kristen talks quite a lot about the technical how-to’s  of that very subject in her free video training series on content marketing (available by filling in the sign up to the right of this post).

video blog marketing

Our video crew – NOT!!

The Appearance of Your Blog Embedded Video

At the present time, we do not have or use any video editing tools, nor do we hire any professional video editing services. We are operating “on the cheap”!  So, we only can adjust the factors that are actually in our control.  That means, primarily, how we come across on camera.  Without the addition of professional editing resources, there are going to be interest and viewing factors that will remain beyond our control.  We always tell ourselves, “perhaps later”!

Being Ourselves

I firmly believe that for a business which involves a lot of personal interaction, the greatest virtue of video marketing is in allowing people the opportunity to get to know you before they ever even have an opportunity to speak to you or to meet in person.  That ever-important  first personal impression is already made in your videos.

Many people just feel like they never will be comfortable making videos.  So, they either don’t bother, or they hire their video work out.  Neither of those choices is an effective option for the business owner striving for personal brand recognition.  In my experience, contracting out any task at all does nothing to stimulate my own learning and growth process.  Because video is at the top of our “must be competent at” list, we work hard at producing our own videos as well as we can on a shoestring budget.

Once you get past being camera shy it gets easier. I have a rather silly sense of humor, so occasionally, I let something spontaneous and along the lines of silly stay in a video, because I think it helps people identify with my true character.  So, when I meet someone, they can feel like we already were friends long ago.

Lack of Professional Video Editing can be a Boon!

video blog marketing

This is more our style!

Always focus on what you have, and not on what you seem to lack! I do my best to compensate for our present lack of professional video editing control by continually practicing the art of presenting my real character on camera.  And it hasn’t been easy!  It sometimes means many retakes.  Many retakes also translate into a lot of mental repetition.  But I am only repeating the things I need to know well anyway!

Lack of editing also can mean putting up a video that we are not completely comfortable with.  But we know that whatever we publish is the best we could produce at the time it was done.  We can, and do, often go back and replace the poorer videos with better videos.

Your Best Ally:  The Expression of Your Real Character

Video blog marketing on the cheap means expressing your real selfhood. I believe that honesty always shows through, and that it prevails over what many perceive as the benefit of a flawless professionally edited video production.  Whatever character traits distinguish you from others, just work on presenting them in your video, and keep doing it, over and over.  Don’t quit!

Allow me please to plug our very personalized free video training series.  Kristen stars in most of them.  Please let us know how we are doing!  Thank you for following us, and we look forward to being in touch with you.

photo credit: jai Mansson’s photography. via photopin cc

photo credit: jai Mansson’s photography. via photopin cc

The following two tabs change content below.
Hi! I'm a blogging enthusiast and coach. I specialize in content creation, SEO and teaching others the fine art of blogging. My credentials are: BS Electrical Engineering Ohio State University 1979, Engineer, Small Business Owner, Entrepreneur and Content Marketer Extraordinaire!

Latest posts by Stirling Watts (see all)

Speak Your Mind

*