Tracking Search Patterns on Key Words

Tracking search patterns and analyzing them

To be able to gauge your progress in traffic driving potential to your website, you need to create a method of tracking search patterns.  In order to decide where you’re going next, you need a record of the key words you have used in a list associated with their search success rates.

This is a basic and elementary summary of how you need to track search patterns in order  to optimize the search results you’re shooting for.

Where should I be?

Is your blog post coming up in the top three slots of Google and/or You Tube?  That’s your objective.  If it’s not, you have work to do.  Checking the ranking of each of your key words on a regular basis provides you a basis from which to decide what to do with that key word or the post or video associated with it.

Potential difficulties are revealed by analyzing search patterns

For instance, if you are not showing up in the first 5 pages of results for a given key word, is your key word phrase too broad and general?  Short key word phrases are very competitive.  You might consider making the key word phrase just a little more specific by adding a word or two, just to decrease the competition.

tracking search patterns

Search, and ye shall find!

Here’s a for instance on refinement:  I wrote a blog post made a video about SEO strategy a while back.  It wasn’t ranking at all, that is, I didn’t find it in the first 5 pages of results.  I use the 5 page rule.  If I don’t find something of mine within the first 5 pages of search results, I have to change something significant.

So I looked at what I had written, and decided that what I had really written about was an SEO strategy template.  And in fact, if I used SEO strategy template as a key word, I would be attracting an audience closer  to the theme of the post anyway.  After rewording the post and the accompanying video description, boom!  There I was at number 1 in Google and Number four in Google.

Tracking the success of your key words becomes increasingly important and meaningful as the number of posts and subjects on your blog begins to increase.

Naturally there are  factors other than key word phrase refinement which have to do with your ranking results, some of them being much more complex.  Suffice it to say that unless you are tracking  search patterns, you have no information by which to measure your success or failure.

No sophistication needed

Unless you are tracking a blog of extraordinary size, the information in an ordinary spreadsheet is easiest for most of us to comprehend.   I like Google

tracking search patterns

No sophistication needed!

Spreadsheet mostly because of the online storage and instant save features.  Because we access it through Google Drive, we can make changes and updates to it independently without needing to consult with each other.

In the embedded video I outline a very crude and simple way of tracking search patterns using Google Spreadsheet.   There I speak to this task from the perspective of tracking blog posts and videos on the two primary search engines, Google and YouTube.  Take a look and let me know what you think.

And watch the rest of our free video training while you’re at it!

There’s nothing to lose by signing up to watch Kristen’s free video training focusing on all you need to do to get started managing your own content and SEO.  Give it a watch and then give us a review.  We want to hear from you!  Thanks, I’ll talk to you in a day or two again.

photo credit: chase_elliott via photopin
photo credit: theopie via photopin cc

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Hi! I'm a blogging enthusiast and coach. I specialize in content creation, SEO and teaching others the fine art of blogging. My credentials are: BS Electrical Engineering Ohio State University 1979, Engineer, Small Business Owner, Entrepreneur and Content Marketer Extraordinaire!

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