Management of Social Media Sharing Illustrated

The Effectiveness of Social Media Sharing 

social media sharing

ER, I mean TWEET!

Everybody is talking about the importance of social media sharing.  Let’s make clear just what social media sharing really does, and talk about why it’s a vital component of every content marketing strategy.  A prerequisite to to understand the function and importance of backlinks.

What are Backlinks?

A backlink is any link which an internet searcher is likely to find within your piece of content which directs him/her back to your website. As your blog grows post by post, you are creating an ever growing and interconnected mountain of references, each of which exist as a separate piece of content, and each of which contains a separate backlink pointing to your website.  The more, the better! social media sharingYour pieces of searchable content include your written blog posts with videos and pictures embedded in them.   Each post is a separate piece of content.  Because your embedded videos also stand alone on YouTube and possible on other video hosts, they also exist as independent pieces of searchable content.  You might also be using podcasts related to each post, as we recently have begun to implement. So, you might have the potential of having an entire handful of stand-alone pieces of content associated with each single written blog post.  In our case we publish from 4 to 6 pieces of content online for every post we write on our main blog. To search engines, each one of those pieces of content is a separate and searchable item.  Each item exists for the primary purpose of providing a backlink to the internet searcher who finds them, thus pointing them to your website.  The whole reason for creating this huge number of separated items is to increase the probability that someone is going to be directed to your website.

I’m not quite ready to talk about social media yet…just keep reading!

Before we get to social media, there is a point to be made about backlinks. I’m going to use our own situation at STRATEGY Content Marketing as an example.  We usually publish at least two videos associated with each written blog post.  Sometimes we publish that associated video content on hosts other than YouTube, so we sometimes have as many as 6 pieces of video content per blog post, and recently we began to add podcasts associated with each blog post. So, if we were publicize ourselves at maximum capacity that would mean that 7 pieces of separate and searchable content would exist in support of each blog post.  Let’s say that in an average year, I expect to publish 300 pieces of content on my blog.  That’s a reasonable number for anyone serious about implementing a content marketing program. 300 blog posts translates to 300 + (700×3)=2400 pieces of independent searchable content residing out there on the internet waiting to be found, each one with a backlink to our site.

OK. Now let’s talk about social media

With 2400pieces of content waiting to be found in search engines, what could we do to boost interest in getting them viewed, besides just waiting on them to found by search engines? We could wave them in front of people! That’s what social media sharing is all about.  This is best illustrated in the video found in this post.  I have chosen to eventually share each and every piece of content with 15 independent social media platforms.

Let’s do the simple mathsocial media sharing

This example is hypothetical and for illustration.  But if you watch the video and start looking at all the x’s marked in the sharing boxes, it sinks in even more  how effective it is to share your content on social media.  Each social media share represents multiple opportunities for someone to look at one of my pieces of content, each one of which which is designed to get them to look at my website. 100 blog posts with videos and podcasts translates to 2400 pieces of content. Sharing each of 2400 pieces of content to 15 different social media platforms results in 15×2400=36,000 invitations to look at my content.

What happens if I don’t share?

There are two consequences: 1. If I don’t share, I turn down 36,000 free invitations to look at my content.  How many views will I get per invitation?  That depends upon a lot of factors.  It could be anywhere from zero to hundreds, depending on the content itself and where it was shared.  Whatever that number might be, multiply it by 36,000.  That’s how many visits to my website I would be turning down if I failed to share my content. 2. Each share is noticed by the major search engines (keep thinking Google).  Google judges your material to be more relevant when it is recommended by social media shares.  By failing to share I would also be turning down 36,000 opportunities to make my content rank higher in search results.  Would you really be effectively promoting your business?

An Invitation to you!

Please, watch not only my embedded on screen video here.  Please go to the top of the sidebar at the right side of this page and enroll yourself!  You will be sent a link to our free video informational series on content marketing. Please watch and then send us some feedback. We would like to hear from you for any reason!  Give us feedback, or drop us a line with any questions or comments!

 

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Driving YouTube Traffic

Driving Your Share of YouTube Traffic

YouTube traffic is a term that means, to you, how many people viewed your videos.  How might  your number of potential views be figured?  We could at least begin to get a general idea of your potential YouTube traffic volume by just considering the vast size and popularity of all of YouTube.

YouTube Statistics

It’s easy to find statistics online.  So I went and found some statistics about the number of annual YouTube searches, number of  YouTube users, and the number of hours of video that are viewed on YouTube.  These numbers all came from 2010, 2011 and 2012 statistics, so we can be assured that they have grown and continue to grow, probably exponentially.

  • Number of YouTube searches per month:  3.7 billion
  • Number of YouTube users per month:  1 billion
  • Number of hours of video watched per month:  6 billion
  • Number of individual videos viewed per month:  120 billion

If You Don’t Show it to Them, They Won’t See It!YouTube Traffic

YouTube received the equivalent of 140 individual views per year for every single person on the earth.  Out of 3.7 billion searches per month, some number  is certainly searching for what you have to offer!

Are you going to put your presence in front of that number of searchers?  If you don’t do it, they will go to your competition who is putting their presence in front of them!

Getting Your Fair Share of YouTube Traffic

The basic methodology for driving traffic to YouTube videos is not in any way different from the basic methodology that needs to be applied in driving traffic to your blog posts.  Once you know how to optimize your blog posts for SEO, you also know everything you ever need to be known about ranking video for SEO.

At present, the only way that a search engine can judge the quality and the worthiness of ranking of a piece of video content is to examine the text which describes it.  The YouTube search engine has NO idea what is contained in your video until you tell it what’s in it, in the text. The YouTube search engine, just like the Google search engine, or Yahoo, or Bing, or who ever, cannot see or recognize actual video content.

Of course, we do know that there are video content editors who scour for inappropriate material, but none of that has anything at all to do with search engine ranking.

YouTube strategy

Who is the Lead Dog?

Where is that Video Ranking Text Located?

At the bottom of each YouTube video submission is a Video Title, Description, and a place to supply tags which you feel are appropriate for the key words for which you are trying to rank the video.  These are the only  factors by which your video can be ranked in the YouTube search engine.

Keep in mind also that these same title, description and tag factors are also used to rank your video for relevance in Google and every other relevant search engine.

Some Guidelines to YouTube Video SEO

Having a distinct video blog can be a good thing, but in general, YouTube videos which are used in business promotion tend to be posted as supporting content embedded within a blog post’s text.  Follow all the guidelines for SEO ranking in your blog post, then use that same material to fill in the Title, Description, and Tags when you upload the video to YouTube.

In the rare case when your video isn’t actually supporting content for a blog post, just pretend like it is.  In that case sometimes it’s helpful to actually write some supporting text in your website editor as an unpublished  draft post. That way you  have some kind of tool to check your SEO content quality in the text you plan to put in the video description.  Most of our followers are using Word Press.  If you’re not using Word Press, every good website editor includes  some kind of SEO quality checking plug-in.

Title

The most important factor is the use of a focus key word.  The title of the video should generally be identical with the title of the blog in which it is embedded, and  that title needs to include the key word phrase.

Description

It’s a safe bet to open the description by just repeating the title.  On the line below, paste the link to the URL of the blog post.  That’s the backlink to your site, so don’t forget it!

Under that backlink, just cut and paste the first two paragraphs or so, and then the very last paragraph of your blog post, leaving out the middle.  If you did a good job on your SEO factors in the blog post, then its opening and concluding paragraphs are going to contain everything that the YouTube search engine will be looking for.

As an extra measure you might want to include an additional backlink to something relevant on your site as well.  Take a look at any of our videos and you will see that we always include an concluding backilnk directing the reader to our signup sheet a d showing them our training video offer.

Tags

Once again, use the same tags as you did in the blog post, and/or whatever else comes to mind which might be relevant.

That’s How YouTube Traffic is Driven!

You can see a lot of this in detail in our training videos, available by hitting the signup button in the right sidebar of this page.  Then never hesitate to contact us to learn anything more!  Merry Christmas!

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A YouTube Strategy – Channel Creation!

YouTube Strategy Embraces ChannelificationYouTube strategy

Today nothing could be more vital to “building your brand” than implementing the new YouTube strategy that embraces what a YouTube executive has called “channelification” !  Since its acquisition by Google in 2009, YouTube’s trend towards individual  “channelification” has caused it to evolve into the very cornerstone of all online video presence.  Thanks to Google’s dedicated work, which includes having changed the way videos are organized and categorized, YouTube has become the necessary platform from which to build your online brand recognition by video.

The Trend Towards “Channelification”

The recent “channelification” trend within YouTube has become its most powerful and most useful feature.  If you plan to build your brand by establishing a video presence, establishing your own video  channels is indispensable.

Just a few years ago YouTube was operated much like any other search engine. People simply found the You Tube video content they were looking for by just letting the search engine reach into the vast sea of video content  to fetch the requested items.

What If There Were TV Programs but No TV Channels?

Imagine a TV world where all the shows would be available their own tunable channel, with nothing to group the like shows together. The TV Guide would be a little harder to use!  We might liken the conventional online search process to the search of a television program in such a world, where the TV programs are like the contents of that basket of discounted DVDs in WalMart. How do channels help? Channels organize. It’s like putting compartments into that big basket of DVDs. With the existence of channels, someone looking for a particular football game is probably going to go for example, to  ESPN before starting his search. Not only does this make finding that one game easier, but because people are looking for other football games all the time on ESPN, and finding them quickly, builds notoriety for ESPN as a competent sports channel.

But There ARE Channels!

YouTube strategy

Ha! Made You Look!

YouTube discovered that the “channelification” concept is equally important to online video searches. People search for particular items.  When they find what they are looking for, they also tend to be interested in also finding similar items. Why not group them together?  Everybody wins, searcher and searchee!

“Channelification” of YouTube videos leads people to find more of what they are looking for while at the same time promoting parallel items published by the same source.

You Tube has become THE video content creation platform of the era. It is firmly embedded into people’s minds as THE single destination for information, for business and pleasure!

Start and Grow Your YouTube Channels Now!

Take advantage of the free opportunity presented by YouTube to establish your own brand on your very own channel, or channels! A channel completely defined and managed by you, focused on your specialty, defines your brand and drives traffic. A well developed channel will in time develop a following of its own.  You are totally free to control the volume and quality of content on your channel.

For Further Exploration

For deeper discussion and technical content, please visit our complete and free video training series on content marketing. We used YouTube!  Fill in the signup box at the right side of this article and you will receive a link to the videos. Then we want to hear from you!  Merry Christmas!

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