Management of Social Media Sharing Illustrated

The Effectiveness of Social Media Sharing 

social media sharing

ER, I mean TWEET!

Everybody is talking about the importance of social media sharing.  Let’s make clear just what social media sharing really does, and talk about why it’s a vital component of every content marketing strategy.  A prerequisite to to understand the function and importance of backlinks.

What are Backlinks?

A backlink is any link which an internet searcher is likely to find within your piece of content which directs him/her back to your website. As your blog grows post by post, you are creating an ever growing and interconnected mountain of references, each of which exist as a separate piece of content, and each of which contains a separate backlink pointing to your website.  The more, the better! social media sharingYour pieces of searchable content include your written blog posts with videos and pictures embedded in them.   Each post is a separate piece of content.  Because your embedded videos also stand alone on YouTube and possible on other video hosts, they also exist as independent pieces of searchable content.  You might also be using podcasts related to each post, as we recently have begun to implement. So, you might have the potential of having an entire handful of stand-alone pieces of content associated with each single written blog post.  In our case we publish from 4 to 6 pieces of content online for every post we write on our main blog. To search engines, each one of those pieces of content is a separate and searchable item.  Each item exists for the primary purpose of providing a backlink to the internet searcher who finds them, thus pointing them to your website.  The whole reason for creating this huge number of separated items is to increase the probability that someone is going to be directed to your website.

I’m not quite ready to talk about social media yet…just keep reading!

Before we get to social media, there is a point to be made about backlinks. I’m going to use our own situation at STRATEGY Content Marketing as an example.  We usually publish at least two videos associated with each written blog post.  Sometimes we publish that associated video content on hosts other than YouTube, so we sometimes have as many as 6 pieces of video content per blog post, and recently we began to add podcasts associated with each blog post. So, if we were publicize ourselves at maximum capacity that would mean that 7 pieces of separate and searchable content would exist in support of each blog post.  Let’s say that in an average year, I expect to publish 300 pieces of content on my blog.  That’s a reasonable number for anyone serious about implementing a content marketing program. 300 blog posts translates to 300 + (700×3)=2400 pieces of independent searchable content residing out there on the internet waiting to be found, each one with a backlink to our site.

OK. Now let’s talk about social media

With 2400pieces of content waiting to be found in search engines, what could we do to boost interest in getting them viewed, besides just waiting on them to found by search engines? We could wave them in front of people! That’s what social media sharing is all about.  This is best illustrated in the video found in this post.  I have chosen to eventually share each and every piece of content with 15 independent social media platforms.

Let’s do the simple mathsocial media sharing

This example is hypothetical and for illustration.  But if you watch the video and start looking at all the x’s marked in the sharing boxes, it sinks in even more  how effective it is to share your content on social media.  Each social media share represents multiple opportunities for someone to look at one of my pieces of content, each one of which which is designed to get them to look at my website. 100 blog posts with videos and podcasts translates to 2400 pieces of content. Sharing each of 2400 pieces of content to 15 different social media platforms results in 15×2400=36,000 invitations to look at my content.

What happens if I don’t share?

There are two consequences: 1. If I don’t share, I turn down 36,000 free invitations to look at my content.  How many views will I get per invitation?  That depends upon a lot of factors.  It could be anywhere from zero to hundreds, depending on the content itself and where it was shared.  Whatever that number might be, multiply it by 36,000.  That’s how many visits to my website I would be turning down if I failed to share my content. 2. Each share is noticed by the major search engines (keep thinking Google).  Google judges your material to be more relevant when it is recommended by social media shares.  By failing to share I would also be turning down 36,000 opportunities to make my content rank higher in search results.  Would you really be effectively promoting your business?

An Invitation to you!

Please, watch not only my embedded on screen video here.  Please go to the top of the sidebar at the right side of this page and enroll yourself!  You will be sent a link to our free video informational series on content marketing. Please watch and then send us some feedback. We would like to hear from you for any reason!  Give us feedback, or drop us a line with any questions or comments!

 

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A YouTube Strategy – Channel Creation!

YouTube Strategy Embraces ChannelificationYouTube strategy

Today nothing could be more vital to “building your brand” than implementing the new YouTube strategy that embraces what a YouTube executive has called “channelification” !  Since its acquisition by Google in 2009, YouTube’s trend towards individual  “channelification” has caused it to evolve into the very cornerstone of all online video presence.  Thanks to Google’s dedicated work, which includes having changed the way videos are organized and categorized, YouTube has become the necessary platform from which to build your online brand recognition by video.

The Trend Towards “Channelification”

The recent “channelification” trend within YouTube has become its most powerful and most useful feature.  If you plan to build your brand by establishing a video presence, establishing your own video  channels is indispensable.

Just a few years ago YouTube was operated much like any other search engine. People simply found the You Tube video content they were looking for by just letting the search engine reach into the vast sea of video content  to fetch the requested items.

What If There Were TV Programs but No TV Channels?

Imagine a TV world where all the shows would be available their own tunable channel, with nothing to group the like shows together. The TV Guide would be a little harder to use!  We might liken the conventional online search process to the search of a television program in such a world, where the TV programs are like the contents of that basket of discounted DVDs in WalMart. How do channels help? Channels organize. It’s like putting compartments into that big basket of DVDs. With the existence of channels, someone looking for a particular football game is probably going to go for example, to  ESPN before starting his search. Not only does this make finding that one game easier, but because people are looking for other football games all the time on ESPN, and finding them quickly, builds notoriety for ESPN as a competent sports channel.

But There ARE Channels!

YouTube strategy

Ha! Made You Look!

YouTube discovered that the “channelification” concept is equally important to online video searches. People search for particular items.  When they find what they are looking for, they also tend to be interested in also finding similar items. Why not group them together?  Everybody wins, searcher and searchee!

“Channelification” of YouTube videos leads people to find more of what they are looking for while at the same time promoting parallel items published by the same source.

You Tube has become THE video content creation platform of the era. It is firmly embedded into people’s minds as THE single destination for information, for business and pleasure!

Start and Grow Your YouTube Channels Now!

Take advantage of the free opportunity presented by YouTube to establish your own brand on your very own channel, or channels! A channel completely defined and managed by you, focused on your specialty, defines your brand and drives traffic. A well developed channel will in time develop a following of its own.  You are totally free to control the volume and quality of content on your channel.

For Further Exploration

For deeper discussion and technical content, please visit our complete and free video training series on content marketing. We used YouTube!  Fill in the signup box at the right side of this article and you will receive a link to the videos. Then we want to hear from you!  Merry Christmas!

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Video Content: The New King of Content?

online video content

Promoting Video Content Online

What’s the best way to promote video content?  Blogging is king when it comes to basic content optimization.  But what is the most effective way to promote the video content you embed in your blog posts?  Embedded video presence helps the SEO of your blog post to build ranking, but did you realized that each of those pieces of video content also stand on their own, parallel to your blog?  Don’t forget to optimize them too, or you’ll be missing out on some built in SEO.

Every single piece of embedded content can also be hosted in multiple places, the more, the better. Each one of them provides yet another backlink opportunity to point back to you.  Why not have several similar pieces of your own content contending for search engine ranking, instead of just one?  Wouldn’t it be better for your content to appear in all three slots of the top three in a Google search result, rather than in just one of them?  In fact wouldn’t you rather just dominate the first page if you could?

video seo, video contentWhere to Post Video Content

First of all, don’t try to self host your own video on your own blog post in WordPress.  Technically, of course, it’s not hard to do.  The primary reason in my mind to avoid self hosting is that it does nothing for your SEO whatsoever.  Why not present your video to the world on the platforms the world is watching?  Each one of those video hosts is actually another search engine in itself.  Your own website is no search engine!

Second, there are technical reasons not to mess with video self hosting.  Just don’t bother.  I found out the hard way that it’s more trouble than it’s worth.

So, start with a YouTube strategy, of course!  YouTube gets about a billion searches per month, and that translates  six million hours of video  viewed by internet users worldwide each month!  That’s a lot of potential viewers!

 

Besides the fact that YouTube is the world’s largest video hosting  platform, and that it is the second most searched search engine in the world, second only to Google, there is yet another advantage:  YouTube is now owned and operated by Google, and  Google loves their own stuff.  They think their own stuff is pretty important because, well, it is!

Other Video Platforms

We recently started uploading the very same videos that we have on our YouTube channels to a variety of other video hosts.  It takes very little extra effort to upload the very same video you just sent to YouTube,  to Vimeo, Daily Motion,  Metacafe, Vidmy, VideoBam, etc.  Take your pick.  There are many more.  Our personal favorites for ease of use are Vimeo, Daily Motion, and Vidmy, but that’s just personal preference.

SEO Factors for Video Hosting

Search engines are totally blind to graphic and video content.  It does not matter what content the video data actually contains.  The search engine knows nothing more about the content of a video than what you tell it in the descriptive data you provide to the host when your upload has been completed.   

So, it’s vital that you fill in the title, descriptive information, and tags with information that’s relevant to the blog post in which your video is embedded.   Unless you provide that information, a search engine is incapable of ranking your video for any key word whatsoever.

To Learn More About Promoting Video Content watch our Free Training Series.

Our ever growing and improving cost free video training series about online content marketing is available by enrolling on any of our pages.  Our aim is to help you learn to steer the course of your own online marketing ship.  Please give us some feedback on our videos!  We look forward to hearing from you!

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Why Video Marketing? That’s Where the People Are!

Video Marketing is Hot!

Here’s why video marketing is good for any business or organization: In a nutshell it is because people like to watch video, and ANY business owner wants to engage with potential customers. Generally people will watch a video before they will read an article because videos take less effort for the consumer than the written word.

Any marketing effort should go where the people are. You wouldn’t drive out into the middle of the desert far away from any road and put up a billboard! Any advertising or marketing efforts you put forth are wasted if it doesn’t get your message in front of your target audience. If you could afford it, I’m sure you would rather put that same billboard on the busiest street in the busiest neighborhood around. That’s what YouTube is right now. It’s the busy street on the busy corner!

Why Video Marketing Youtube Statistics

Youtube’s Statistics Indicated Why People Should Use Video Marketing

 

Though  YouTube is not commonly thought of as a search engine, it really is a search engine. It’s a search engine that specializes in video content. YouTube has grown to be the second most used search engine on the internet, right behind its owner, Google.  And have you noticed the growing trend of paid video advertisements appearing at the front of videos?  The face of video presentation and advertising is changing with the continual improvements and upgrades in internet bandwidth and data speed.  In the past, bandwidth belonged to the full time broadcasters.  With the internet, we have all gained the capability to reach out and broadcast on our own, using our very own “on-demand” bandwidth.

Video Presence Delivers the Quickest SEO Ranking

YouTube was an instant success after its founding by three former PayPal employees in 2005, adding millions of users in its first year. Google bought it for $1.65 billion in 2006.  This still fast-growing video site, which had about 800 million unique monthly users even a couple of years ago, now represents one of Google’s key opportunities to generate new sources of revenue.

Your goal in business, regardless of what you do, is to put yourself in front of more potential customers.

If you now have an  online presence, the effective use of video most effectively boosts your ability to optimize that online presence.  Video not only boosts the potential of its sister  marketing tools  – blogging, social media marketing, list and email marketing, etc. –  but it stands strongly on its own as well,  thanks to You Tube as well as a growing list of other effective video hosting platforms.

Though creating strong video content for your business is a good way to reach a variety of markets and engage your audience, at Strategy Content Marketing we take the point of view which says that some exposure is better for your business than is no exposure.

Video is a very effective marketing tool when done well.

However, at least some attention to quality is vital!  It is also true poor presentation can also be a self imposed thorn in your own side, because in the eyes of your potential client, your video content is a reflection of your work.

Youtube is a Great Marketing Tool

YouTube is a good source of getting views for your videos as it is the second largest search engine on the web.  Assuming that you have followed our lead and have already made the decision to create a website and blog presence in which you can host your own promotional videos, you might as well also take advantage of the additional option of hosting your videos directly on You Tube.  If the keywords you are targeting cause video results to turn up in the search results, that’s great for you and your site!  That means you have been doing a good job driving up SEO factors on your site.

When your videos begin to appear at the top of YouTube searches on your vital keywords or phrases, a circumstance which is currently relatively easy to get under your own control, then you might as well take full advantage of your high SEO ranking on YouTube, and turn it into traffic directed at your own website.  Effective video content, as well as the use of links back to your website or blog via your YouTube video postings will always result in more traffic and business headed your way!

Thoughts about Video Production
  • Let’s outline some essentials getting off the ground with a viable video marketing strategy.  You can work on polishing up the details as time goes by.
  • Identify Your Audience and Address only Them
  • Focus your message on a specific and well-defined target audience.

You may have products and services that can benefit a wide audience, but   your video will be most effective if you focus on one point and don’t try to gather anyone else in. Decide who you want to address. Remember, when you try to speak to everyone, you speak to no one.

Let’s say your products are, for instance, outdoor oriented, then speak to the camera like you would be speaking to outdoor enthusiasts.  Your choice of language and mannerisms needs to be appealing to that group.    You know how fishing and hunting enthusiasts talk.  Talk like them and appeal to them.  The moment you broaden your image to include everyone, you lose the audience you were after.

Keep The theme of your content the same in written, video and image content!

Write yourself an outline of what you plan to say and stick to it.  A certain amount of pleasant conversation, or perhaps throwing in a relevant anecdote that’s not in your script helps you to sound natural, and is a great idea, as long as you stay on topic.

How Long Should my Video Be?

This goes along with staying on theme.  Staying on theme keeps you from rambling on and on and on.  The length of your video of course depends upon the complexity of what you are presenting.  If you are selling a product and just highlighting competitive selling features, then keep it at 60 to 90 seconds.

More complex topics naturally require more time.  We like to keep our marketing videos around 3 -5 minutes.  Any video extending into the 10 minute or beyond range had better be darned interesting, or you will lose the audience.  However, complex subjects may in some cases need a lengthier presentation.

But there are different kinds of videos for different purposes. Marketing videos are one thing, but training videos often need to be longer to fully explain a concept.

The bottom line to controlling the length of your video is to watch your content and stay on track.  Deliver a single message with your video so viewers have a definite takeaway.

Don’t Be Intimidated and Don’t Get Discouraged!

Finally, remember that Rome wasn’t built in a day. This same mantra can be applied to video marketing. Very rarely do videos go viral.  A good video marketing strategy requires consistency, dedication, and patience.  Keep watching and following your statistics and make changes accordingly, and stay the course!

 

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