Your Presence Online is the Key to New Business

In today’s market you will not be found without a strong online presence

Your presence online, whether it is in the form of a website page, a blog post, or a YouTube video, is a representation of your business that works for you 24/7 and 365 days per year.  Every piece of online content is essentially an abbreviated sales letter which gives you the opportunity to extend a welcoming presence and inform your ideal customer of exactly how your business could benefit them.presence online

What makes them your ideal customer?  The fact that they were searching online for something specific, and it is you that they found.  Think about that for a moment.

They were actively searching for more information, and found that information in your online content.

That serves another important purpose as well. Your relevant and timely answers to the questions they had, position you as an authority in their mind.  Therefore, the more pieces of online content with relevant timely answers to questions about your business, the more your business benefits.

We specialize in content marketing, content creation, blogging services, and in getting those pieces of content to the very first pages of Google, where they are sure to be seen.

We can get them on top either through a new website or an existing one.  Either way our goal is to cause your content to be found by people searching for information about what you do. We also encourage clients to work with us to help them to learn to take complete control of their own web presence and online content programs.

Our available individualized training teaches you the essentials of handling as much of your own website content management as you choose.  After all, you know your own customers better than anyone else could.

SEO: Search Engine Optimization

We are specialists in the effective use of SEO techniques.  SEO is an acronym for search engine optimization, an important quality factor which determines your website’s effectiveness to connect those searching for your services with you.

SEO is a set of content factors and other behind the scenes factors which optimize the importance and appearance of your website in the eyes of search engines. There are numerous factors involved in search engine optimizing a website.

Exactly how SEO it is done depends upon the needs and type of business being promoted.  There is no set formula for ideal SEO.

The very first step in implementing an SEO approach is to determine what key words your ideal customer might type into a search engine.

The next most important step is to determine how many other people are also trying to get on the first page of Google for those terms. Sometimes reaching the top is easy and sometimes it is not.

There are two strains of SEO.  One strain is the obvious on-page content that is easy to evaluate because we all can see it.  The second strain of SEO is less visible.

Our SEO services begin with on-page work, and then go much deeper.  We have a strong grasp and command of the latest behind the scenes SEO techniques which go above and beyond mere on-page contents, formatting, and appearance.

Behind the scenes SEO factors are primarily driven by careful and effective management of backlinks – links to your website from websites which search engines consider significant.

 

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Video Blog Marketing on the Cheap

Video Blog Marketing – It Doesn’t Have to Cost a Lot!

“Video blog marketing” is a catch phrase that describes the use of an authoritative blogging platform that’s enhanced by the personalized  power of video presentation.  And “on the cheap” is a term that describes the way a lot of us like to do effective things!  Put them together and what do you have?  An effective video- personalized blog that people identify with, and one that doesn’t cost you a lot!

The Appearance of Your Site and Blog

There is much you can do that costs from little to nothing to present your website and blog in a neat, attractive, and professional format.  That’s the primary reason we like to develop websites using WordPress, and it’s why we encourage you to learn to use WordPress too.  Any average computer user can learn to alter the entire look of a Word Press website, or even to create one entirely from scratch.  Uusing WordPress, it’s also easy to embed personalized videos within your posts.

Kristen talks quite a lot about the technical how-to’s  of that very subject in her free video training series on content marketing (available by filling in the sign up to the right of this post).

video blog marketing

Our video crew – NOT!!

The Appearance of Your Blog Embedded Video

At the present time, we do not have or use any video editing tools, nor do we hire any professional video editing services. We are operating “on the cheap”!  So, we only can adjust the factors that are actually in our control.  That means, primarily, how we come across on camera.  Without the addition of professional editing resources, there are going to be interest and viewing factors that will remain beyond our control.  We always tell ourselves, “perhaps later”!

Being Ourselves

I firmly believe that for a business which involves a lot of personal interaction, the greatest virtue of video marketing is in allowing people the opportunity to get to know you before they ever even have an opportunity to speak to you or to meet in person.  That ever-important  first personal impression is already made in your videos.

Many people just feel like they never will be comfortable making videos.  So, they either don’t bother, or they hire their video work out.  Neither of those choices is an effective option for the business owner striving for personal brand recognition.  In my experience, contracting out any task at all does nothing to stimulate my own learning and growth process.  Because video is at the top of our “must be competent at” list, we work hard at producing our own videos as well as we can on a shoestring budget.

Once you get past being camera shy it gets easier. I have a rather silly sense of humor, so occasionally, I let something spontaneous and along the lines of silly stay in a video, because I think it helps people identify with my true character.  So, when I meet someone, they can feel like we already were friends long ago.

Lack of Professional Video Editing can be a Boon!

video blog marketing

This is more our style!

Always focus on what you have, and not on what you seem to lack! I do my best to compensate for our present lack of professional video editing control by continually practicing the art of presenting my real character on camera.  And it hasn’t been easy!  It sometimes means many retakes.  Many retakes also translate into a lot of mental repetition.  But I am only repeating the things I need to know well anyway!

Lack of editing also can mean putting up a video that we are not completely comfortable with.  But we know that whatever we publish is the best we could produce at the time it was done.  We can, and do, often go back and replace the poorer videos with better videos.

Your Best Ally:  The Expression of Your Real Character

Video blog marketing on the cheap means expressing your real selfhood. I believe that honesty always shows through, and that it prevails over what many perceive as the benefit of a flawless professionally edited video production.  Whatever character traits distinguish you from others, just work on presenting them in your video, and keep doing it, over and over.  Don’t quit!

Allow me please to plug our very personalized free video training series.  Kristen stars in most of them.  Please let us know how we are doing!  Thank you for following us, and we look forward to being in touch with you.

photo credit: jai Mansson’s photography. via photopin cc

photo credit: jai Mansson’s photography. via photopin cc

A YouTube Strategy – Channel Creation!

YouTube Strategy Embraces ChannelificationYouTube strategy

Today nothing could be more vital to “building your brand” than implementing the new YouTube strategy that embraces what a YouTube executive has called “channelification” !  Since its acquisition by Google in 2009, YouTube’s trend towards individual  “channelification” has caused it to evolve into the very cornerstone of all online video presence.  Thanks to Google’s dedicated work, which includes having changed the way videos are organized and categorized, YouTube has become the necessary platform from which to build your online brand recognition by video.

The Trend Towards “Channelification”

The recent “channelification” trend within YouTube has become its most powerful and most useful feature.  If you plan to build your brand by establishing a video presence, establishing your own video  channels is indispensable.

Just a few years ago YouTube was operated much like any other search engine. People simply found the You Tube video content they were looking for by just letting the search engine reach into the vast sea of video content  to fetch the requested items.

What If There Were TV Programs but No TV Channels?

Imagine a TV world where all the shows would be available their own tunable channel, with nothing to group the like shows together. The TV Guide would be a little harder to use!  We might liken the conventional online search process to the search of a television program in such a world, where the TV programs are like the contents of that basket of discounted DVDs in WalMart. How do channels help? Channels organize. It’s like putting compartments into that big basket of DVDs. With the existence of channels, someone looking for a particular football game is probably going to go for example, to  ESPN before starting his search. Not only does this make finding that one game easier, but because people are looking for other football games all the time on ESPN, and finding them quickly, builds notoriety for ESPN as a competent sports channel.

But There ARE Channels!

YouTube strategy

Ha! Made You Look!

YouTube discovered that the “channelification” concept is equally important to online video searches. People search for particular items.  When they find what they are looking for, they also tend to be interested in also finding similar items. Why not group them together?  Everybody wins, searcher and searchee!

“Channelification” of YouTube videos leads people to find more of what they are looking for while at the same time promoting parallel items published by the same source.

You Tube has become THE video content creation platform of the era. It is firmly embedded into people’s minds as THE single destination for information, for business and pleasure!

Start and Grow Your YouTube Channels Now!

Take advantage of the free opportunity presented by YouTube to establish your own brand on your very own channel, or channels! A channel completely defined and managed by you, focused on your specialty, defines your brand and drives traffic. A well developed channel will in time develop a following of its own.  You are totally free to control the volume and quality of content on your channel.

For Further Exploration

For deeper discussion and technical content, please visit our complete and free video training series on content marketing. We used YouTube!  Fill in the signup box at the right side of this article and you will receive a link to the videos. Then we want to hear from you!  Merry Christmas!

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photo credit: hannanik via photopin cc

 

 

Video Content: The New King of Content?

online video content

Promoting Video Content Online

What’s the best way to promote video content?  Blogging is king when it comes to basic content optimization.  But what is the most effective way to promote the video content you embed in your blog posts?  Embedded video presence helps the SEO of your blog post to build ranking, but did you realized that each of those pieces of video content also stand on their own, parallel to your blog?  Don’t forget to optimize them too, or you’ll be missing out on some built in SEO.

Every single piece of embedded content can also be hosted in multiple places, the more, the better. Each one of them provides yet another backlink opportunity to point back to you.  Why not have several similar pieces of your own content contending for search engine ranking, instead of just one?  Wouldn’t it be better for your content to appear in all three slots of the top three in a Google search result, rather than in just one of them?  In fact wouldn’t you rather just dominate the first page if you could?

video seo, video contentWhere to Post Video Content

First of all, don’t try to self host your own video on your own blog post in WordPress.  Technically, of course, it’s not hard to do.  The primary reason in my mind to avoid self hosting is that it does nothing for your SEO whatsoever.  Why not present your video to the world on the platforms the world is watching?  Each one of those video hosts is actually another search engine in itself.  Your own website is no search engine!

Second, there are technical reasons not to mess with video self hosting.  Just don’t bother.  I found out the hard way that it’s more trouble than it’s worth.

So, start with a YouTube strategy, of course!  YouTube gets about a billion searches per month, and that translates  six million hours of video  viewed by internet users worldwide each month!  That’s a lot of potential viewers!

 

Besides the fact that YouTube is the world’s largest video hosting  platform, and that it is the second most searched search engine in the world, second only to Google, there is yet another advantage:  YouTube is now owned and operated by Google, and  Google loves their own stuff.  They think their own stuff is pretty important because, well, it is!

Other Video Platforms

We recently started uploading the very same videos that we have on our YouTube channels to a variety of other video hosts.  It takes very little extra effort to upload the very same video you just sent to YouTube,  to Vimeo, Daily Motion,  Metacafe, Vidmy, VideoBam, etc.  Take your pick.  There are many more.  Our personal favorites for ease of use are Vimeo, Daily Motion, and Vidmy, but that’s just personal preference.

SEO Factors for Video Hosting

Search engines are totally blind to graphic and video content.  It does not matter what content the video data actually contains.  The search engine knows nothing more about the content of a video than what you tell it in the descriptive data you provide to the host when your upload has been completed.   

So, it’s vital that you fill in the title, descriptive information, and tags with information that’s relevant to the blog post in which your video is embedded.   Unless you provide that information, a search engine is incapable of ranking your video for any key word whatsoever.

To Learn More About Promoting Video Content watch our Free Training Series.

Our ever growing and improving cost free video training series about online content marketing is available by enrolling on any of our pages.  Our aim is to help you learn to steer the course of your own online marketing ship.  Please give us some feedback on our videos!  We look forward to hearing from you!

photo credit: jonsson via photopin cc
photo credit: {Guerrilla Futures | Jason Tester} via photopin cc

Why Video Marketing? That’s Where the People Are!

Video Marketing is Hot!

Here’s why video marketing is good for any business or organization: In a nutshell it is because people like to watch video, and ANY business owner wants to engage with potential customers. Generally people will watch a video before they will read an article because videos take less effort for the consumer than the written word.

Any marketing effort should go where the people are. You wouldn’t drive out into the middle of the desert far away from any road and put up a billboard! Any advertising or marketing efforts you put forth are wasted if it doesn’t get your message in front of your target audience. If you could afford it, I’m sure you would rather put that same billboard on the busiest street in the busiest neighborhood around. That’s what YouTube is right now. It’s the busy street on the busy corner!

Why Video Marketing Youtube Statistics

Youtube’s Statistics Indicated Why People Should Use Video Marketing

 

Though  YouTube is not commonly thought of as a search engine, it really is a search engine. It’s a search engine that specializes in video content. YouTube has grown to be the second most used search engine on the internet, right behind its owner, Google.  And have you noticed the growing trend of paid video advertisements appearing at the front of videos?  The face of video presentation and advertising is changing with the continual improvements and upgrades in internet bandwidth and data speed.  In the past, bandwidth belonged to the full time broadcasters.  With the internet, we have all gained the capability to reach out and broadcast on our own, using our very own “on-demand” bandwidth.

Video Presence Delivers the Quickest SEO Ranking

YouTube was an instant success after its founding by three former PayPal employees in 2005, adding millions of users in its first year. Google bought it for $1.65 billion in 2006.  This still fast-growing video site, which had about 800 million unique monthly users even a couple of years ago, now represents one of Google’s key opportunities to generate new sources of revenue.

Your goal in business, regardless of what you do, is to put yourself in front of more potential customers.

If you now have an  online presence, the effective use of video most effectively boosts your ability to optimize that online presence.  Video not only boosts the potential of its sister  marketing tools  – blogging, social media marketing, list and email marketing, etc. –  but it stands strongly on its own as well,  thanks to You Tube as well as a growing list of other effective video hosting platforms.

Though creating strong video content for your business is a good way to reach a variety of markets and engage your audience, at Strategy Content Marketing we take the point of view which says that some exposure is better for your business than is no exposure.

Video is a very effective marketing tool when done well.

However, at least some attention to quality is vital!  It is also true poor presentation can also be a self imposed thorn in your own side, because in the eyes of your potential client, your video content is a reflection of your work.

Youtube is a Great Marketing Tool

YouTube is a good source of getting views for your videos as it is the second largest search engine on the web.  Assuming that you have followed our lead and have already made the decision to create a website and blog presence in which you can host your own promotional videos, you might as well also take advantage of the additional option of hosting your videos directly on You Tube.  If the keywords you are targeting cause video results to turn up in the search results, that’s great for you and your site!  That means you have been doing a good job driving up SEO factors on your site.

When your videos begin to appear at the top of YouTube searches on your vital keywords or phrases, a circumstance which is currently relatively easy to get under your own control, then you might as well take full advantage of your high SEO ranking on YouTube, and turn it into traffic directed at your own website.  Effective video content, as well as the use of links back to your website or blog via your YouTube video postings will always result in more traffic and business headed your way!

Thoughts about Video Production
  • Let’s outline some essentials getting off the ground with a viable video marketing strategy.  You can work on polishing up the details as time goes by.
  • Identify Your Audience and Address only Them
  • Focus your message on a specific and well-defined target audience.

You may have products and services that can benefit a wide audience, but   your video will be most effective if you focus on one point and don’t try to gather anyone else in. Decide who you want to address. Remember, when you try to speak to everyone, you speak to no one.

Let’s say your products are, for instance, outdoor oriented, then speak to the camera like you would be speaking to outdoor enthusiasts.  Your choice of language and mannerisms needs to be appealing to that group.    You know how fishing and hunting enthusiasts talk.  Talk like them and appeal to them.  The moment you broaden your image to include everyone, you lose the audience you were after.

Keep The theme of your content the same in written, video and image content!

Write yourself an outline of what you plan to say and stick to it.  A certain amount of pleasant conversation, or perhaps throwing in a relevant anecdote that’s not in your script helps you to sound natural, and is a great idea, as long as you stay on topic.

How Long Should my Video Be?

This goes along with staying on theme.  Staying on theme keeps you from rambling on and on and on.  The length of your video of course depends upon the complexity of what you are presenting.  If you are selling a product and just highlighting competitive selling features, then keep it at 60 to 90 seconds.

More complex topics naturally require more time.  We like to keep our marketing videos around 3 -5 minutes.  Any video extending into the 10 minute or beyond range had better be darned interesting, or you will lose the audience.  However, complex subjects may in some cases need a lengthier presentation.

But there are different kinds of videos for different purposes. Marketing videos are one thing, but training videos often need to be longer to fully explain a concept.

The bottom line to controlling the length of your video is to watch your content and stay on track.  Deliver a single message with your video so viewers have a definite takeaway.

Don’t Be Intimidated and Don’t Get Discouraged!

Finally, remember that Rome wasn’t built in a day. This same mantra can be applied to video marketing. Very rarely do videos go viral.  A good video marketing strategy requires consistency, dedication, and patience.  Keep watching and following your statistics and make changes accordingly, and stay the course!

 

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