Video Blog Marketing on the Cheap

Video Blog Marketing – It Doesn’t Have to Cost a Lot!

“Video blog marketing” is a catch phrase that describes the use of an authoritative blogging platform that’s enhanced by the personalized  power of video presentation.  And “on the cheap” is a term that describes the way a lot of us like to do effective things!  Put them together and what do you have?  An effective video- personalized blog that people identify with, and one that doesn’t cost you a lot!

The Appearance of Your Site and Blog

There is much you can do that costs from little to nothing to present your website and blog in a neat, attractive, and professional format.  That’s the primary reason we like to develop websites using WordPress, and it’s why we encourage you to learn to use WordPress too.  Any average computer user can learn to alter the entire look of a Word Press website, or even to create one entirely from scratch.  Uusing WordPress, it’s also easy to embed personalized videos within your posts.

Kristen talks quite a lot about the technical how-to’s  of that very subject in her free video training series on content marketing (available by filling in the sign up to the right of this post).

video blog marketing

Our video crew – NOT!!

The Appearance of Your Blog Embedded Video

At the present time, we do not have or use any video editing tools, nor do we hire any professional video editing services. We are operating “on the cheap”!  So, we only can adjust the factors that are actually in our control.  That means, primarily, how we come across on camera.  Without the addition of professional editing resources, there are going to be interest and viewing factors that will remain beyond our control.  We always tell ourselves, “perhaps later”!

Being Ourselves

I firmly believe that for a business which involves a lot of personal interaction, the greatest virtue of video marketing is in allowing people the opportunity to get to know you before they ever even have an opportunity to speak to you or to meet in person.  That ever-important  first personal impression is already made in your videos.

Many people just feel like they never will be comfortable making videos.  So, they either don’t bother, or they hire their video work out.  Neither of those choices is an effective option for the business owner striving for personal brand recognition.  In my experience, contracting out any task at all does nothing to stimulate my own learning and growth process.  Because video is at the top of our “must be competent at” list, we work hard at producing our own videos as well as we can on a shoestring budget.

Once you get past being camera shy it gets easier. I have a rather silly sense of humor, so occasionally, I let something spontaneous and along the lines of silly stay in a video, because I think it helps people identify with my true character.  So, when I meet someone, they can feel like we already were friends long ago.

Lack of Professional Video Editing can be a Boon!

video blog marketing

This is more our style!

Always focus on what you have, and not on what you seem to lack! I do my best to compensate for our present lack of professional video editing control by continually practicing the art of presenting my real character on camera.  And it hasn’t been easy!  It sometimes means many retakes.  Many retakes also translate into a lot of mental repetition.  But I am only repeating the things I need to know well anyway!

Lack of editing also can mean putting up a video that we are not completely comfortable with.  But we know that whatever we publish is the best we could produce at the time it was done.  We can, and do, often go back and replace the poorer videos with better videos.

Your Best Ally:  The Expression of Your Real Character

Video blog marketing on the cheap means expressing your real selfhood. I believe that honesty always shows through, and that it prevails over what many perceive as the benefit of a flawless professionally edited video production.  Whatever character traits distinguish you from others, just work on presenting them in your video, and keep doing it, over and over.  Don’t quit!

Allow me please to plug our very personalized free video training series.  Kristen stars in most of them.  Please let us know how we are doing!  Thank you for following us, and we look forward to being in touch with you.

photo credit: jai Mansson’s photography. via photopin cc

photo credit: jai Mansson’s photography. via photopin cc

Driving YouTube Traffic

Driving Your Share of YouTube Traffic

YouTube traffic is a term that means, to you, how many people viewed your videos.  How might  your number of potential views be figured?  We could at least begin to get a general idea of your potential YouTube traffic volume by just considering the vast size and popularity of all of YouTube.

YouTube Statistics

It’s easy to find statistics online.  So I went and found some statistics about the number of annual YouTube searches, number of  YouTube users, and the number of hours of video that are viewed on YouTube.  These numbers all came from 2010, 2011 and 2012 statistics, so we can be assured that they have grown and continue to grow, probably exponentially.

  • Number of YouTube searches per month:  3.7 billion
  • Number of YouTube users per month:  1 billion
  • Number of hours of video watched per month:  6 billion
  • Number of individual videos viewed per month:  120 billion

If You Don’t Show it to Them, They Won’t See It!YouTube Traffic

YouTube received the equivalent of 140 individual views per year for every single person on the earth.  Out of 3.7 billion searches per month, some number  is certainly searching for what you have to offer!

Are you going to put your presence in front of that number of searchers?  If you don’t do it, they will go to your competition who is putting their presence in front of them!

Getting Your Fair Share of YouTube Traffic

The basic methodology for driving traffic to YouTube videos is not in any way different from the basic methodology that needs to be applied in driving traffic to your blog posts.  Once you know how to optimize your blog posts for SEO, you also know everything you ever need to be known about ranking video for SEO.

At present, the only way that a search engine can judge the quality and the worthiness of ranking of a piece of video content is to examine the text which describes it.  The YouTube search engine has NO idea what is contained in your video until you tell it what’s in it, in the text. The YouTube search engine, just like the Google search engine, or Yahoo, or Bing, or who ever, cannot see or recognize actual video content.

Of course, we do know that there are video content editors who scour for inappropriate material, but none of that has anything at all to do with search engine ranking.

YouTube strategy

Who is the Lead Dog?

Where is that Video Ranking Text Located?

At the bottom of each YouTube video submission is a Video Title, Description, and a place to supply tags which you feel are appropriate for the key words for which you are trying to rank the video.  These are the only  factors by which your video can be ranked in the YouTube search engine.

Keep in mind also that these same title, description and tag factors are also used to rank your video for relevance in Google and every other relevant search engine.

Some Guidelines to YouTube Video SEO

Having a distinct video blog can be a good thing, but in general, YouTube videos which are used in business promotion tend to be posted as supporting content embedded within a blog post’s text.  Follow all the guidelines for SEO ranking in your blog post, then use that same material to fill in the Title, Description, and Tags when you upload the video to YouTube.

In the rare case when your video isn’t actually supporting content for a blog post, just pretend like it is.  In that case sometimes it’s helpful to actually write some supporting text in your website editor as an unpublished  draft post. That way you  have some kind of tool to check your SEO content quality in the text you plan to put in the video description.  Most of our followers are using Word Press.  If you’re not using Word Press, every good website editor includes  some kind of SEO quality checking plug-in.

Title

The most important factor is the use of a focus key word.  The title of the video should generally be identical with the title of the blog in which it is embedded, and  that title needs to include the key word phrase.

Description

It’s a safe bet to open the description by just repeating the title.  On the line below, paste the link to the URL of the blog post.  That’s the backlink to your site, so don’t forget it!

Under that backlink, just cut and paste the first two paragraphs or so, and then the very last paragraph of your blog post, leaving out the middle.  If you did a good job on your SEO factors in the blog post, then its opening and concluding paragraphs are going to contain everything that the YouTube search engine will be looking for.

As an extra measure you might want to include an additional backlink to something relevant on your site as well.  Take a look at any of our videos and you will see that we always include an concluding backilnk directing the reader to our signup sheet a d showing them our training video offer.

Tags

Once again, use the same tags as you did in the blog post, and/or whatever else comes to mind which might be relevant.

That’s How YouTube Traffic is Driven!

You can see a lot of this in detail in our training videos, available by hitting the signup button in the right sidebar of this page.  Then never hesitate to contact us to learn anything more!  Merry Christmas!

photo credit: Nrbelex via photopin cc

photo credit: Sled Dog Studio via photopin cc

A YouTube Strategy – Channel Creation!

YouTube Strategy Embraces ChannelificationYouTube strategy

Today nothing could be more vital to “building your brand” than implementing the new YouTube strategy that embraces what a YouTube executive has called “channelification” !  Since its acquisition by Google in 2009, YouTube’s trend towards individual  “channelification” has caused it to evolve into the very cornerstone of all online video presence.  Thanks to Google’s dedicated work, which includes having changed the way videos are organized and categorized, YouTube has become the necessary platform from which to build your online brand recognition by video.

The Trend Towards “Channelification”

The recent “channelification” trend within YouTube has become its most powerful and most useful feature.  If you plan to build your brand by establishing a video presence, establishing your own video  channels is indispensable.

Just a few years ago YouTube was operated much like any other search engine. People simply found the You Tube video content they were looking for by just letting the search engine reach into the vast sea of video content  to fetch the requested items.

What If There Were TV Programs but No TV Channels?

Imagine a TV world where all the shows would be available their own tunable channel, with nothing to group the like shows together. The TV Guide would be a little harder to use!  We might liken the conventional online search process to the search of a television program in such a world, where the TV programs are like the contents of that basket of discounted DVDs in WalMart. How do channels help? Channels organize. It’s like putting compartments into that big basket of DVDs. With the existence of channels, someone looking for a particular football game is probably going to go for example, to  ESPN before starting his search. Not only does this make finding that one game easier, but because people are looking for other football games all the time on ESPN, and finding them quickly, builds notoriety for ESPN as a competent sports channel.

But There ARE Channels!

YouTube strategy

Ha! Made You Look!

YouTube discovered that the “channelification” concept is equally important to online video searches. People search for particular items.  When they find what they are looking for, they also tend to be interested in also finding similar items. Why not group them together?  Everybody wins, searcher and searchee!

“Channelification” of YouTube videos leads people to find more of what they are looking for while at the same time promoting parallel items published by the same source.

You Tube has become THE video content creation platform of the era. It is firmly embedded into people’s minds as THE single destination for information, for business and pleasure!

Start and Grow Your YouTube Channels Now!

Take advantage of the free opportunity presented by YouTube to establish your own brand on your very own channel, or channels! A channel completely defined and managed by you, focused on your specialty, defines your brand and drives traffic. A well developed channel will in time develop a following of its own.  You are totally free to control the volume and quality of content on your channel.

For Further Exploration

For deeper discussion and technical content, please visit our complete and free video training series on content marketing. We used YouTube!  Fill in the signup box at the right side of this article and you will receive a link to the videos. Then we want to hear from you!  Merry Christmas!

photo credit: cambodia4kidsorg via photopin cc

photo credit: hannanik via photopin cc

 

 

Why Video Marketing? That’s Where the People Are!

Video Marketing is Hot!

Here’s why video marketing is good for any business or organization: In a nutshell it is because people like to watch video, and ANY business owner wants to engage with potential customers. Generally people will watch a video before they will read an article because videos take less effort for the consumer than the written word.

Any marketing effort should go where the people are. You wouldn’t drive out into the middle of the desert far away from any road and put up a billboard! Any advertising or marketing efforts you put forth are wasted if it doesn’t get your message in front of your target audience. If you could afford it, I’m sure you would rather put that same billboard on the busiest street in the busiest neighborhood around. That’s what YouTube is right now. It’s the busy street on the busy corner!

Why Video Marketing Youtube Statistics

Youtube’s Statistics Indicated Why People Should Use Video Marketing

 

Though  YouTube is not commonly thought of as a search engine, it really is a search engine. It’s a search engine that specializes in video content. YouTube has grown to be the second most used search engine on the internet, right behind its owner, Google.  And have you noticed the growing trend of paid video advertisements appearing at the front of videos?  The face of video presentation and advertising is changing with the continual improvements and upgrades in internet bandwidth and data speed.  In the past, bandwidth belonged to the full time broadcasters.  With the internet, we have all gained the capability to reach out and broadcast on our own, using our very own “on-demand” bandwidth.

Video Presence Delivers the Quickest SEO Ranking

YouTube was an instant success after its founding by three former PayPal employees in 2005, adding millions of users in its first year. Google bought it for $1.65 billion in 2006.  This still fast-growing video site, which had about 800 million unique monthly users even a couple of years ago, now represents one of Google’s key opportunities to generate new sources of revenue.

Your goal in business, regardless of what you do, is to put yourself in front of more potential customers.

If you now have an  online presence, the effective use of video most effectively boosts your ability to optimize that online presence.  Video not only boosts the potential of its sister  marketing tools  – blogging, social media marketing, list and email marketing, etc. –  but it stands strongly on its own as well,  thanks to You Tube as well as a growing list of other effective video hosting platforms.

Though creating strong video content for your business is a good way to reach a variety of markets and engage your audience, at Strategy Content Marketing we take the point of view which says that some exposure is better for your business than is no exposure.

Video is a very effective marketing tool when done well.

However, at least some attention to quality is vital!  It is also true poor presentation can also be a self imposed thorn in your own side, because in the eyes of your potential client, your video content is a reflection of your work.

Youtube is a Great Marketing Tool

YouTube is a good source of getting views for your videos as it is the second largest search engine on the web.  Assuming that you have followed our lead and have already made the decision to create a website and blog presence in which you can host your own promotional videos, you might as well also take advantage of the additional option of hosting your videos directly on You Tube.  If the keywords you are targeting cause video results to turn up in the search results, that’s great for you and your site!  That means you have been doing a good job driving up SEO factors on your site.

When your videos begin to appear at the top of YouTube searches on your vital keywords or phrases, a circumstance which is currently relatively easy to get under your own control, then you might as well take full advantage of your high SEO ranking on YouTube, and turn it into traffic directed at your own website.  Effective video content, as well as the use of links back to your website or blog via your YouTube video postings will always result in more traffic and business headed your way!

Thoughts about Video Production
  • Let’s outline some essentials getting off the ground with a viable video marketing strategy.  You can work on polishing up the details as time goes by.
  • Identify Your Audience and Address only Them
  • Focus your message on a specific and well-defined target audience.

You may have products and services that can benefit a wide audience, but   your video will be most effective if you focus on one point and don’t try to gather anyone else in. Decide who you want to address. Remember, when you try to speak to everyone, you speak to no one.

Let’s say your products are, for instance, outdoor oriented, then speak to the camera like you would be speaking to outdoor enthusiasts.  Your choice of language and mannerisms needs to be appealing to that group.    You know how fishing and hunting enthusiasts talk.  Talk like them and appeal to them.  The moment you broaden your image to include everyone, you lose the audience you were after.

Keep The theme of your content the same in written, video and image content!

Write yourself an outline of what you plan to say and stick to it.  A certain amount of pleasant conversation, or perhaps throwing in a relevant anecdote that’s not in your script helps you to sound natural, and is a great idea, as long as you stay on topic.

How Long Should my Video Be?

This goes along with staying on theme.  Staying on theme keeps you from rambling on and on and on.  The length of your video of course depends upon the complexity of what you are presenting.  If you are selling a product and just highlighting competitive selling features, then keep it at 60 to 90 seconds.

More complex topics naturally require more time.  We like to keep our marketing videos around 3 -5 minutes.  Any video extending into the 10 minute or beyond range had better be darned interesting, or you will lose the audience.  However, complex subjects may in some cases need a lengthier presentation.

But there are different kinds of videos for different purposes. Marketing videos are one thing, but training videos often need to be longer to fully explain a concept.

The bottom line to controlling the length of your video is to watch your content and stay on track.  Deliver a single message with your video so viewers have a definite takeaway.

Don’t Be Intimidated and Don’t Get Discouraged!

Finally, remember that Rome wasn’t built in a day. This same mantra can be applied to video marketing. Very rarely do videos go viral.  A good video marketing strategy requires consistency, dedication, and patience.  Keep watching and following your statistics and make changes accordingly, and stay the course!

 

photo credit: Rego – d4u.hu via photopin cc