Strains of SEO: On Page SEO and Backlink SEO

On Page SEO versus Backlink SEO

The two primary strains of the “pseudo-science” of SEO are commonly known as On Page SEO and Backlink SEO.  Let’s discuss what these two terms mean in terms of improving search engine ranking.

backlink seoOn Page SEO:  Tangible and Easily Definable

On page SEO is an easily understood term because we all can see and easily understand the presence of SEO related content on a page.  It’s SEO on the page.  On page SEO refers mostly to the use and presence of keywords, pictures, and videos which most effectively cause the page to stand out and be noticed in a positive way by search engines.  If you write natural, quality content, on-page SEO is pretty easy to naturally implement, not to mention that in the proicess of writing quality content you also improve your own online image and brand authority. On-page SEO is completely “white hat” because there is nothing tricky or mysterious about it.  Though on-page  rules may change somewhat over time, basically you either implement on-page SEO, or you just don’t bother.  We won’t address here the details about the latest on what Google considers to be the most important on-page SEO factors.  The purpose of this post is primarily to introduce the complex world of backstage and behind the scenes SEO, called backlink SEO.

Backlink SEO: Less Tangible,  Complex, and Less Visible

Backlink SEO refers to the attention a website receives from search engines as a function of the type, quality, and backlink seoquantity of backlinks it receives from other websites.  Backlink SEO has nothing at all to do with the appearance or content of your website. The presence of links from other sites pointing to your website, called backlinks, are important in Google’s eyes. Backlinks carry with themselves inherent SEO clout.  Google measures that clout with a factor called page ranking (PR).  Sites which Google considers to be authoritative are assigned a high PR, while sites that seem relatively meaningless receive no PR. As a general rule. getting backlinks from high PR sites are more valuable to you.  Google crawls the net continually looking for many factors, the types and quantity and PR level of backlinks being one of those factors.  When they recognize your backlinks coming from higher PR sites, they conclude that your site must have some real value.  You get a gold star for being seen as valuable by someone important.  Thus, in general, the more backlinks you receive from authority sites, the more important you appear to Google.  In practice, the subject is more complex than this. The bottom line is that when Google concludes that you have greater online value on account of  the presence of high PR backlinks to your site, this results in a tendency for your content and your website to rank more highly in search results. That is an over simplification.  Because in the past it had been relatively easy to boost one’s own search engine ranking by owning and manipulating your own high PR backlinks, Google has taken steps to level the playing field, and make backlink SEO a little more challenging than it used to be.   They introduced some more complex algorithms that were designed to improve the quality of search engine ranking, and filter out sites which were getting ranked but got there by pure abuse of the design of Google’s system.

Panda, Penguin, and Hummingbird

backlink seoPanda, Penguin, and Hummingbird are Google code words for recent updates in the operation and effectiveness of their search engine analysis algorithms.  They were designed to get rid of low quality content.  The pure objective of Google algorithms is to give the most valuable pages the best ranking in search results.  Before the algorithm changes, one could more easily fake out the Google system by implementing some simple backlink manipulation techniques,thereby ranking some  less deserving  high in Google search results.  In pre-Panda (2011) and pre-penguin (2012) and pre Hummingbird (2013) times,backlink seo backlink SEO was not so difficult to implement as it is today.

But none  of these upgrades have  really had a significant effect upon the truly savvy SEO.   The least sophisticated backlinking schemes were addressed and reeled in with the Hummingbird update, and Google was successful in knocking out many truly low quality websites.

In the process, some undeserving and well intending websites were also backlink seodamaged by adaptation of the new Google algorithms.  However, clever and intelligent SEOs can still effectively implement more sophisticated SEO backlinking techniques Summarized in a nutshell, the latest and greatest updates to the Google machine are designed to help weed out the most abusive so-called “black hat” SEO techniques.  Through their most recent algorithm updates, Google has been successful, in eliminating the most abusive backlink schemes, some of which were truly fraudulent and abusive.

Black hat and white hat:  Bad guys and good guys?

I refer to black hat techniques as “so-called black hat” because the powers that be at Google have a powerful tendency to influence public opinion.   Google would naturally, in their own interest, promote the belief that understanding how their system really works and consequently finding ways which defeat their claimed “good guy white hat” objectives is somehow underhanded or immoral. Many SEOs fall in line and bow down to Google as their authority.  I disagree with that philosophy, and I refer you to my own analysis of the ethics of SEO techniques.

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To learn more about the details of implementing SEO techniques and improving your online branding, please watch the rest of my videos and the free video training series we provide on this site.  See you in the next post!   photo credit: Search Influence via photopin cc photo credit: Fotografik33 via photopin cc photo credit: Swamibu via photopin cc photo credit: Danny Perez Photography via photopin cc

The Ethics of SEO | Challenging Google

An Editorial Opinion on the Ethics of  Black Hat and Grey Hat SEO

ethics of SEOIn answer to the question “Is it ethical to outsmart Google at their own game?”, an esteemed friend, colleague and SEO answered soundly,  “no”.

Perhaps we would be on more equal ground if I first better defined the term “black hat”. Maybe I mean “grey hat”  But the question itself contains no reference to black or grey.

So, I was inspired to say more in support of my own opposing answer to the same question.   This post is written with virtually no regard to on-page SEO rules.  I trust that Google’s new evaluation of on page quality will bring this to the attention of those who are interested in what I have to say, and of course it might be of no value at all to some.

Google’s noble motives

Anyway, I do not question Google’s noble motives to take down that which is truly of low quality. That actually needs to be done……somehow…..but how?

I’m not sure. When in that process of filtering out the scum, some number of legitimate hard working people are also impaired, is that really doing good for everyone? It’s sort of like agreeing with gun registration and thinking it is going to reduce criminal gun use (in my thought anyway).

What I call “black hat SEO” is in no way malicious or harmful to anyone.  Maybe I mean “grey hat SEO”

There are, indeed malicious schemes online which are designed to injure others.  We must all unite in opposition to malicious intent. But is ranking my high quality site well, because I have learned to understand Google’s set of randomly defined rules, injuring anyone?

Perhaps I am putting my self ahead of someone who is not willing to do the same thing.  But they may also choose to understand Google if they like, or they may choose to refrain from doing so under their own belief that they are carrying out their highest sense of  good. But is my act of responding intelligently for my own good a malicious act, resulting in damage or injury to someone? My purpose in life is to love and to injure no one.

In the same vain, is it unethical for me to be online and take advantage of the internet while a competitive business doesn’t take part in being online?  Is it then unethical because I am getting more business than he is, as a result of taking advantage of a system that was put in place for me to use? Of course, I understand you may see it differently, but I find challenging human authority to be a subject worthy of attention in today’s’ society.

Evil constantly tries to sneak its way into our lives, and it comes ALWAYS cloaked in the guise of goodness. And of course your definition of evil might be drawn across a different line in the sand than is mine. Recognition of ANY human authority before divine authority, I define as evil.

You cannot trade freedom for security

Some may say that you must give up some good in return for the gain of a greater good. I disagree and base my line of thinking on my interpretation of what was the Founding Father’s understanding of personal liberty.

Perhaps it is my libertarian philosophy shining through. I also interpret my libertarian philosophy to be based upon my full faith that there is only one legitimate authority, that He is not a human or a group of humans, and that my submission to the will of other human beings can only be a choice that I make as a fee-willed human being. 

That submission might be a good thing or it might be a bad thing, depending upon the objectives of the party with whom I am agreeing. And Google is not my authority.

Along a similar line of thinking, I also disagree that I must be subject to personal search to fly on an airplane. Who granted the TSA the authority to do that? It was not God, but a group of human beings. So, I question exactly who endowed Google with the most powerful authority on  earth to make a value judgment of my or your online contents.

God, not Google, is my authority

I do not believe it is God making the decision that Google is my one and only holy online quality authority.  It is merely a group of consenting human beings making that decision, and you and I have the free will to choose not to participate in submitting to it. God is my authority.  Are ethics of divine or of human origin? 

I do not recognize Google as an extension of divine authority, but as merely a group of human beings who are trying to implement their own highest conception of good. Even well meaning socialists do the same, but good human intention never equals goodness.

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Driving Quality Traffic to Your Website

The Quest for Driving Quality Traffic to your Website

Everybody is blogging about driving quality traffic, and you found this post!  Driving quality traffic to your website must be your primary objective in your quest in promoting your online presence.  You need quality visitors, not just numbers.  Is there any benefit to drawing visitors to your site who are not going to be seeking your services?

Are You MY  Quality Traffic?

Whenever your statistics bar shows an increase in activity on your site, ask yourself if those visitors are quality traffic.  The fact that you are reading this article brings home this point!  If you are still reading at this point, you are my quality traffic.  You probably found this article because it appeared in search results from a particular key word.  If you were directed here by accident or if you have no real interest in this subject, you will naturally leave and will continue searching for whatever else you were seeking.  That would make you a quantity visitor, a mere positive spike in my statistics, bringing me no real revenue.

Quality Traffic exists by virtue of quantity!

According to Tech Blog, almost 8 new internet users are added worldwide every second.   Do the math: 31,546,000 new internet users are added each year!  A portion of them are your potential clients!  Even if it is only a tiny percentage  of them, how huge is that number?

What are Your Traffic Driving Requirements?

driving quality traffic

After you identify your target audience, a task which is  a function of the many dynamic features of your business, and  which only you can fully  know and understand,  I would have to say that effective keyword research is more important than is any other factor in driving traffic.  Our free online training videos present specific information about performing effective key word research.

Don’t Buy Cheap Traffic!

Some services will sell you very inexpensive traffic.  When you buy cheap traffic, the visitors will come primarily from banner ads, pop-ups and layer ads.  Are the people who click on these things your customer base?  What do you think?  It’s much less likely that they will be looking for you than if you had found your visitors by appealing to them with relevant search terms.

It’s also possible to buy your way into the paid at section at the top of the search engine results.  The results that come up at the top and in the sidebar of any search are paid ads.  You could just buy a paid ad and be done with it. Problem solved, right?  NO!

The fact is that people using search engines are looking for results that are directly related to the search terms they used.  That’s what they really are interested in.  The paid ads are not anywhere as responsive to those search terms as are the items that appear  in the organic search results below them. The first three items in the organic search results really receive about 80% of the clicks.

This is where you need to be – in the top three.  The remaining 20% of clicks are divided between the paid results and the lower ranked real search results.  To buy a paid ad is to pay for inferior results! There are many other things you might do to boost your visibility and likelihood to be clicked on, even if you find yourself in the lower search results.  Your format and appearance in the results list is in your control!

Good Looking Results Key to Driving Quality Traffic

Good looking results get more attention.  You have the power in WordPress to edit the appearance and wording of the title of your post, as well as the short description that follows.  The description, called the Meta description,  as well as the title that appears in the results list can be defined by you  in optimization plug-ins, such as Yoast for WordPress.

In addition you could, for instance, post a picture in your Google + profile so that every time one of your posts appears in a results list, your picture is also there. For more details about time proven techniques to drive quality traffic, be sure to go to our cost-free video training series.  Go to the sidebar on this page and just click there to get access!  Thanks for your time!

Read about silo structures for linking here

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How to promote Your Business Online

How to promote Your Business Online

Learning how to promote your business online may seem intimidating, but it really should not seem so. The fact  that in today’s business world you really CAN’T survive without being internet savvy. But, we are here to show you that you need not be put off about it if being on the computer is not really your thing. It’s really easier than you might imagine. In fact, it’s so easy, even a caveman could do it!

promote your business online

Get Online!

People in business since the beginning of time have been concerned with learning how to effectively promote their own business.  It’s called branding. In every era, the most successful business people only got to the top of their game by becoming thoroughly familiar in whatever the most effective medium for reaching their customer base happened to be.

No medium of effective people reaching has ever been truly hard to understand, but the fact is that human beings  become set in the ways they have learned.  Humans resist change.

How to Find Your Way Up and Over!

Strategy Content Marketing is here to push you past that point of resistance, up and over the crest of that mental hill.  Then we’ll help you pick up speed on your own by giving you all the tools you need in order to learn how to make yourself the most visible online.

These same online techniques and concepts apply to your activity, whether you are trying to promote a service business, a line of physical products, a charitable organization, a club, you name it.  It is always most logical to do as much of your own promotion as you possibly can, because nobody knows what you do, or whatever the activity may be that you are promoting, than YOU do.

Our cost free video training series is designed to give you the information and confidence you need to put you and your organization in front of the right people.  How do we do that?

The Fundamental Techniques of promoting your business online

Online marketing focuses on what marketing people like to call “Building your brand”.  That translates to putting you and your organization front and center.  When people search online using terms and phrases that are most relevant to you, you and your information needs to be at the top of the list.  That action translates to a phrase and acronym  which is becoming increasingly common in the internet marketing world, known as Search Engine Optimization, or SEO.

Watch our training series to learn all the fundamentals of how anyone, yourself included, can “build their own brand” by learning to appear at the top of search engine searches.  Whether you are a total newbie, or just a seasoned computer user wanting to learn more, we guide you through every step you need.  the setup of a website and blog, how to make the most effective use of the growing trend of video  promotion, how to optimize the effectiveness  of both printed and video content by using proven  search engine optimization (SEO)  techniques, and how to use the growing list of social media and a variety of specific types of online content marketing.

Sign up and watch your business grow!

Look to the right of this blog in the sidebar to sign up and take advantage of a wealth of useful and cost free information that can  be gained from our free course.  We look forward to corresponding with you, and hope that in the future we all may be of mutual benefit to one another!  You CAN do this!  Congratulations on taking the reigns and making the decision to promote your own business online.

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