Strains of SEO: On Page SEO and Backlink SEO

On Page SEO versus Backlink SEO

The two primary strains of the “pseudo-science” of SEO are commonly known as On Page SEO and Backlink SEO.  Let’s discuss what these two terms mean in terms of improving search engine ranking.

backlink seoOn Page SEO:  Tangible and Easily Definable

On page SEO is an easily understood term because we all can see and easily understand the presence of SEO related content on a page.  It’s SEO on the page.  On page SEO refers mostly to the use and presence of keywords, pictures, and videos which most effectively cause the page to stand out and be noticed in a positive way by search engines.  If you write natural, quality content, on-page SEO is pretty easy to naturally implement, not to mention that in the proicess of writing quality content you also improve your own online image and brand authority. On-page SEO is completely “white hat” because there is nothing tricky or mysterious about it.  Though on-page  rules may change somewhat over time, basically you either implement on-page SEO, or you just don’t bother.  We won’t address here the details about the latest on what Google considers to be the most important on-page SEO factors.  The purpose of this post is primarily to introduce the complex world of backstage and behind the scenes SEO, called backlink SEO.

Backlink SEO: Less Tangible,  Complex, and Less Visible

Backlink SEO refers to the attention a website receives from search engines as a function of the type, quality, and backlink seoquantity of backlinks it receives from other websites.  Backlink SEO has nothing at all to do with the appearance or content of your website. The presence of links from other sites pointing to your website, called backlinks, are important in Google’s eyes. Backlinks carry with themselves inherent SEO clout.  Google measures that clout with a factor called page ranking (PR).  Sites which Google considers to be authoritative are assigned a high PR, while sites that seem relatively meaningless receive no PR. As a general rule. getting backlinks from high PR sites are more valuable to you.  Google crawls the net continually looking for many factors, the types and quantity and PR level of backlinks being one of those factors.  When they recognize your backlinks coming from higher PR sites, they conclude that your site must have some real value.  You get a gold star for being seen as valuable by someone important.  Thus, in general, the more backlinks you receive from authority sites, the more important you appear to Google.  In practice, the subject is more complex than this. The bottom line is that when Google concludes that you have greater online value on account of  the presence of high PR backlinks to your site, this results in a tendency for your content and your website to rank more highly in search results. That is an over simplification.  Because in the past it had been relatively easy to boost one’s own search engine ranking by owning and manipulating your own high PR backlinks, Google has taken steps to level the playing field, and make backlink SEO a little more challenging than it used to be.   They introduced some more complex algorithms that were designed to improve the quality of search engine ranking, and filter out sites which were getting ranked but got there by pure abuse of the design of Google’s system.

Panda, Penguin, and Hummingbird

backlink seoPanda, Penguin, and Hummingbird are Google code words for recent updates in the operation and effectiveness of their search engine analysis algorithms.  They were designed to get rid of low quality content.  The pure objective of Google algorithms is to give the most valuable pages the best ranking in search results.  Before the algorithm changes, one could more easily fake out the Google system by implementing some simple backlink manipulation techniques,thereby ranking some  less deserving  high in Google search results.  In pre-Panda (2011) and pre-penguin (2012) and pre Hummingbird (2013) times,backlink seo backlink SEO was not so difficult to implement as it is today.

But none  of these upgrades have  really had a significant effect upon the truly savvy SEO.   The least sophisticated backlinking schemes were addressed and reeled in with the Hummingbird update, and Google was successful in knocking out many truly low quality websites.

In the process, some undeserving and well intending websites were also backlink seodamaged by adaptation of the new Google algorithms.  However, clever and intelligent SEOs can still effectively implement more sophisticated SEO backlinking techniques Summarized in a nutshell, the latest and greatest updates to the Google machine are designed to help weed out the most abusive so-called “black hat” SEO techniques.  Through their most recent algorithm updates, Google has been successful, in eliminating the most abusive backlink schemes, some of which were truly fraudulent and abusive.

Black hat and white hat:  Bad guys and good guys?

I refer to black hat techniques as “so-called black hat” because the powers that be at Google have a powerful tendency to influence public opinion.   Google would naturally, in their own interest, promote the belief that understanding how their system really works and consequently finding ways which defeat their claimed “good guy white hat” objectives is somehow underhanded or immoral. Many SEOs fall in line and bow down to Google as their authority.  I disagree with that philosophy, and I refer you to my own analysis of the ethics of SEO techniques.

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To learn more about the details of implementing SEO techniques and improving your online branding, please watch the rest of my videos and the free video training series we provide on this site.  See you in the next post!   photo credit: Search Influence via photopin cc photo credit: Fotografik33 via photopin cc photo credit: Swamibu via photopin cc photo credit: Danny Perez Photography via photopin cc

The Ethics of SEO | Challenging Google

An Editorial Opinion on the Ethics of  Black Hat and Grey Hat SEO

ethics of SEOIn answer to the question “Is it ethical to outsmart Google at their own game?”, an esteemed friend, colleague and SEO answered soundly,  “no”.

Perhaps we would be on more equal ground if I first better defined the term “black hat”. Maybe I mean “grey hat”  But the question itself contains no reference to black or grey.

So, I was inspired to say more in support of my own opposing answer to the same question.   This post is written with virtually no regard to on-page SEO rules.  I trust that Google’s new evaluation of on page quality will bring this to the attention of those who are interested in what I have to say, and of course it might be of no value at all to some.

Google’s noble motives

Anyway, I do not question Google’s noble motives to take down that which is truly of low quality. That actually needs to be done……somehow…..but how?

I’m not sure. When in that process of filtering out the scum, some number of legitimate hard working people are also impaired, is that really doing good for everyone? It’s sort of like agreeing with gun registration and thinking it is going to reduce criminal gun use (in my thought anyway).

What I call “black hat SEO” is in no way malicious or harmful to anyone.  Maybe I mean “grey hat SEO”

There are, indeed malicious schemes online which are designed to injure others.  We must all unite in opposition to malicious intent. But is ranking my high quality site well, because I have learned to understand Google’s set of randomly defined rules, injuring anyone?

Perhaps I am putting my self ahead of someone who is not willing to do the same thing.  But they may also choose to understand Google if they like, or they may choose to refrain from doing so under their own belief that they are carrying out their highest sense of  good. But is my act of responding intelligently for my own good a malicious act, resulting in damage or injury to someone? My purpose in life is to love and to injure no one.

In the same vain, is it unethical for me to be online and take advantage of the internet while a competitive business doesn’t take part in being online?  Is it then unethical because I am getting more business than he is, as a result of taking advantage of a system that was put in place for me to use? Of course, I understand you may see it differently, but I find challenging human authority to be a subject worthy of attention in today’s’ society.

Evil constantly tries to sneak its way into our lives, and it comes ALWAYS cloaked in the guise of goodness. And of course your definition of evil might be drawn across a different line in the sand than is mine. Recognition of ANY human authority before divine authority, I define as evil.

You cannot trade freedom for security

Some may say that you must give up some good in return for the gain of a greater good. I disagree and base my line of thinking on my interpretation of what was the Founding Father’s understanding of personal liberty.

Perhaps it is my libertarian philosophy shining through. I also interpret my libertarian philosophy to be based upon my full faith that there is only one legitimate authority, that He is not a human or a group of humans, and that my submission to the will of other human beings can only be a choice that I make as a fee-willed human being. 

That submission might be a good thing or it might be a bad thing, depending upon the objectives of the party with whom I am agreeing. And Google is not my authority.

Along a similar line of thinking, I also disagree that I must be subject to personal search to fly on an airplane. Who granted the TSA the authority to do that? It was not God, but a group of human beings. So, I question exactly who endowed Google with the most powerful authority on  earth to make a value judgment of my or your online contents.

God, not Google, is my authority

I do not believe it is God making the decision that Google is my one and only holy online quality authority.  It is merely a group of consenting human beings making that decision, and you and I have the free will to choose not to participate in submitting to it. God is my authority.  Are ethics of divine or of human origin? 

I do not recognize Google as an extension of divine authority, but as merely a group of human beings who are trying to implement their own highest conception of good. Even well meaning socialists do the same, but good human intention never equals goodness.

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Black Hat SEO Techniques and Your Business Ethics

black hat SEO

Are Black Hat SEO techniques really ethical?

It was said in eras past that God did not intend for man to fly, otherwise the Almighty would have granted wings to His creation, man.

Was it unethical, then, for the Wright Brothers, who well understood the science of physics, to design a device with theblack hat seo purpose of overcoming the influence of The Creator’s own law of gravity?

Was it a slap in God’s face that man discovered and made use of his own intelligence to overcome what was previously (and falsely) humanly perceived as an unquestionable absolute limitation –  namely, that man would never fly?

Who is Google?

Google is  a human group whose authority is sanctioned  by general human agreement. This post is not intended to be an anti-Google statement.  Google has a fine and noble purpose.

This post is merely a wake up call to those who may find themselves unintentionally marching to their beat, perhaps intimidated by the Panda updates of 2011 and/or the more recent Penguin algorithm updates.

If it is morally ethical for man to learn to mentally conquer and control the laws of physics, then what could be said about his rising above the mere human rulings invented by Google gurus?

black hat seo

Google is only a search tool and nothing more!

What is Google?

Is Google the god of the internet? Is Google not merely a group of human beings?  Google influenced public perception has advanced the belief that Google rightfully possesses some kind of ethical authority.  Google does not operate or control the internet.  It has no more rights to the internet and its control than you do!

How much less ethical is it, then, compared to inventing the airplane or going to the moon, to design influences intended to counter the intentions of mere mortal humans at Google?

Knowledge of the human “how Google does it now” drives success in SEO

SEO  ranks key words in a (primarily) Google designed search system. Consistent success in SEO depends upon knowing and understanding what the humanly designed search engine algorithms are doing now.

A handle on “How Google does it now” is the SEOs knowledge of the obstacles put in his way by the present and ever changing Google algorithms.

Google’s obstacles and hoops are in no way divine or holy.  They are simply humanly designed thought patterns to be learned and identified by the SEO, and consequently outsmarted whenever they stand in your way of advancing yourself in your quest for getting found high in search results.

Does that sound like a sin to you?

black hat seo

You own your own online authority!

Google exercises only the authority that we suppose and allow it to have!

Google possesses only humanly perceived internet authority.  They are not ethically or morally superior to you, nor must you atone for your SEO sins to the Google gods.

However, Google does make its own rules as to how it functions internally, and how it chooses to treat your online content, and it has just as much of a right to do so as you have a right to put your content online.

So, if we understand that Google is just a force with which we must learn to reckon, we are ahead of the game. If we fear its power, we subjugate our selves to it.  We can use Google either for or against our own progress.  We make that choice, but we are in no way obliged to bow to its perceived authority.  We have only to be aware of  the consequences of our actions in their presence based upon a thorough understanding of how they function.  Google’s authority is self-imposed, authorized and sanctioned only by public perception.  Google wants you to see them as the authority, but nothing obliges you to do behave in a subjugated fashion.  Take a pro-active stance!

Deal with what a search engine really does, or be subjugated to it!

Don’t be intimidated by what Google allies have dubbed “black hat techniques” I am quite sure that someone at Google coined that sinister sounding term.

black hat seo

The search engine runs FOR YOU!

Don’t let anyone convince you that what were once effective SEO backlinking techniques have been defeated by the adoption of Penguin 2.1 algorithms. The pseudo-science of SEO is still alive and well.  The rules have changed some, but the game is still on!  We are proving that day by day.

And don’t fall for the temptation to believe that you are committing some kind of an undefined sin just because you discovered a way to outsmart the Google gurus.  That’s just what they want you to believe!

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Watch some more of my videos on the blog, and don’t miss all the details Kristen outlines in the free video training series on SEO and brand building.  Just go to the top of the right sidebar and register.  We’ll send you a link to the series.

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Content Marketing Stimulates Business Beyond City Limits

content marketing stimulates business

Our Court House Square 100 Years Ago

Content marketing stimulates business past geographical boundaries

Let’s start out with three questions that have to do with how content marketing stimulates business in general.  Every business person needs to be asking themselves these questions all the time:

  1.  Are you satisfied with your present level of business?
  2. Are you satisfied with your present level of revenue?
  3. Are you satisfied with the level of recognition and authority that you and your business receive?

Most business persons, especially owners of younger businesses that are still struggling to get established, would answer “yes” to all three questions.  You might be in some transition stage where you have more business now than you can possibly handle, but at some point in the future there is no doubt that you are going to want to do more business, and as a result earn more money, and enjoy more authority as the provider of what you do.So, if “yes” is ultimately the answer to all three of these questions, content marketing is going to steer you to finding a way to accomplish all three of those goals with one approach.

Where is your customer base? Is it local?

content marketing stimulates business

Small Town, USA

Do you offer products or services that could be sold outside of your present customer base?  If you live in a small town, the market may be already saturated.  Where could you go to get even more customers than you have now? Now we can address what the term content marketing actually means, because it’s an answer to all of these questions.

Content Marketing

Content marketing is putting content, information, on the internet about your products and services.  Have you ever gone to a search engine to find out more information about a topic? Of course!  Then you know how you have used the internet to find content.  And everybody is doing it, not just you! Make your information front and center for everybody!  Write and publish written content, and video content, about your business.  And then make sure that your content  is the content people are seeing when they search for information.

content marketing stimulates businessBlogs

The blog is the place where you put all of your content – everything you write and everything you make videos about.  You can attach a blog right to your website. If you’re making good content, people are going to start finding it and reading about it.  Every time they search, there you are.  And there they are, on your website again.

Targeted customer lists

Whenever people find you because in your blog you’ve given them something good to find out about your business, you can make them want to be on your list.  People who sign up to be on your list want new information from you. Use that targeted list to send them other promotional offers.  They’ll love it!  This kind of marketing makes you look good while increasing your level of business and revenue. All 3 of our opening questions are now answered!

Everyone Benefits. Cold calling, anyone?  No, thanks.

content marketing stimulates busiiness

Cold calling can be….well…cold….and it can turn into a battle!

Business owners with or without a website can use these strategies to grow their business.  The greatest thing about it is that your potential customers identify themselves to you.  Not the other way around!  Stop that! Does anybody like cold calling?  I have a friend who claims he does.  I know that I don’t! It’s  also interesting to note that many people develop a significant income by using online content marketing, whether they have a traditional “brick and mortar” business that sells physical products, or a less tangible product or service.

Free Video Series on SEO and Brand Building!

Without a doubt you want to learn more about this!  Please sign up to get access to our free video training series that gives you mound of information about building your business authority through blogging with effective SEO.  The sign up is at the top of the right sidebar. Please go there and watch, and come back with some commentary or criticism.  We want to be graded!  Contact us anytime!  Thanks for making it to the end again!

 

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The Elevator Speech on Content Marketing

Content Marketing Elevator Speech from an Ex-Engineer’s Perspective

I didn’t really intend to write about an elevator speech but this post turned into that. This post is the result of some hand written notes which I first used as an outline content for an introductory video on content marketing.

But after watching my video we decided it was too indicative of my engineering background, and that it might not appeal to everyone.  So, read on for a bit and decide for yourself if you like my writing  or watching my video.   If you don’t like this post or my video, don’t worry.  Watch Kristen instead.  I won’t be offended.  (It’s not embedded yet anyway….it was so damned long that I had to cancel the upload so we could go home last night.)

Video Interview on Content Marketing

We did Kristen’s video like an interview, very candid and informal.  I’m going to embed them both in this post but for now it’s just her.  If you like watching her better, I don’t blame you.  So do I.

In fact, the title for this post already no longer matches the contents.  I got rid of the nerdy stuff that’s in the video.   I’m going to continue on, and later I’m going to attach my video that you might find less than interesting to listen to anyway, anyway.

What do you think so far?  I’m glad you haven’t left yet!

The Elevator Speech

elevator speech

Always have an elevator speech ready!

I’ve been working on an elevator speech.  I came up with a good one on the spur of the moment when I was chatting with an old friend from high school who asked me to describe what my business is all about.  And in just a few seconds I came up with the best answer ever.  I told you I was pretty clever!

Here it is:

“Content Marketing is about helping people get more business from their website by teaching them how to become recognized authorities online in whatever they do.”

That could be followed up by this:

“ – thus resulting in an increased bottom line”.

Content marketing is about making more money because you bothered to wave the flag about your ability and knowledge, and that translates to business authority.

Who thinks they don’t need to do this?  Experience indicates that apparently a lot of people take the recognition of their authority for granted.

The fact is, if you are already doing a good amount of business because you really ARE good at what you do, and people know it, then whatever it is you do that makes people respect you, IS content marketing!  If you don’t realize that, you’re taking your own authority for granted!

Most People Enjoy Respect

As Mel Brooks said as King Louis XVI in History of the World,  “It’s good to be the King!”

elevator speech

Well, some people do anyway, but “It’s good to be the KIng!”

If you are an authority, you might as well take advantage of that fact and broadcast it to the world.  That’s what the most financially successful business people do!

What happens when you do?  What happened to Steve Jobs when he started tooting his own horn about his own work?  Apple was born.  Where is it today?

What happens when you don’t?  Essentially, nothing special happens when you don’t toot your own horn.  The people who do toot their horns come out ahead of those who don’t.  It’s okay to be satisfied with mediocrity in business.  But if you ask just about anyone, they will tell you they don’t want to be mediocre.  Do You?

Noble Intentions

We have entered into this business with the noblest of intentions, and we intend to stay on that course.  There is virtue in helping others to help themselves, and that is our bottom line objective.

Yes, we intend to make money in the process.  We believe we will benefit ourselves in proportion as we benefit others. Our objective is to help you learn to take control of your own self promotion and web presence.

In the long run you will benefit the most by improving yourself, while at the same time we, as the source of that help,  will benefit by gaining recognition as competent marketing managers and mentors.

Learn for Free!

Want to learn more about content marketing and pay nothing for it at all?  Sign up for Kristen’s cost free video training series.  There is a sign up box at the top of the right sidebar on this post.  Watch them with no obligations at all, and then let us know how we are doing. Drop us an email.  We look forward to talking to you!  And we mean it!

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What is Content Marketing and What Can It Do for You?

Blogs and Content Marketing

A blog is basically a website that is easy to create new “pages” on. Each page is a page of some kind of content – usually a combination of written content, pictures, video, audo and the like. These easily created “pages” are called “posts” in the web world. Each post is basically a page that a search engine will evaluate and decide where to rank. Therefore each blog post is a piece of content and that’s the basis of content marketing.

Content Marketing Is Cheap and Effective

The more of these blog posts and other types of content you put out there into the websphere, the more likely people are to find a piece of your content. The links you put with them will bring people back to whatever you link to, which will usually be a blog post or video.

So the basis of content marketing is creating content that people will actually want to see such as a blog post that is interesting or informative enough to read or a video that is interesting or informative enough to watch.

what is content marketing

That’s it! That’s the big secret to promoting something online! It isn’t rocket science, but it’s easy to become intimidated with jargon and rules.  Don’t let this happen to you! :) If you just put a little time into learning and start putting these principles into practice, you will start making forward progress sooner than you probably think possible at this moment.

But I once read an interesting quote that stuck with me: “A year from today, you will wish you had started today.” I have found this to be so true.  I always wish that I would have started early. I usually procrastinate when I feel overwhelmed or feel like a project is too big for me, but after I learn a little bit about it and start making forward steps it gets easier and easier.

How to Get Attention to Your Business Product or Service Online

Content marketing is basically a getting your information out there and making it interesting enough that they choose to engage with you in some way. If you write, you want people to read and if you make videos you want people to watch. But lets say that you want to try to get more people to see your content. Where do you find them?

You find them by using your social media accounts like facebook, twitter, pinterest and G+ as well as using social bookmarking, articles and other places you can put content and backlinks online.

The overall scope of content marketing is creating stuff and putting it online and then putting information ABOUT your information online with backlinks to the information.  The links don’t just allow people to follow them back to your blog post or video, but also let search engines like Google know that people find the info valuable enough to “talk” about it and share it.

Many gurus will try to tell you that content marketing and seo marketing is dead and that you should buy their magical product instead because it’s so much more effective than actually creating information that people will want to read or watch, but be careful about falling into that trap.

Ask yourself if you would find value in what they are pushing?

Do yourself a favor and learn how to create content the right way by sharing information that people actually want to see.  After all, isn’t that what you are looking for when you are searching online?

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Blogging Tips |Stay on Google’s Good Side

Blogging Tips to Boost SEO

Blogging is just one of a complete set of promotional elements which will elevate your site higher in search engine rankings.  But like everything else,  there is no fast and easy recipe to create a blog post that is likely to get noticed.  A complex set of influential factors affects the attention your article will get with respect to search ranking.  In order to maximize its effectiveness, blogs need to be effectively assembled.  This is an art, and we are all artists, working to make our model as close to the ideal as we can.

What Search Engines Want

Search engines will rank your site more highly based not only upon key word phrases, but also upon original and meaningful content.  Though it may seem effective to assemble nonsense text chock full of vital key word phrases, that tactic does no good for you at all and may even cause Google to blacklist your site forever.  We all have seen those nonsense pages which say nothing, and are obviously an attempt to to throw a lot of key words together, but these days you see them less and less often. There’s a good reason for that. Google  has buried them and they will never see the light of day again. People search the internet looking for information. Nobody will really gain any useful information from an article that really does not say anything. So they came to your site and read some nonsense.  Is that what you wanted?  Of course not!

In fact, this used to be a common trick, used by people trying to drive traffic to a site which might contain a profitable point per click ad, or something similar.  Not all search engines have caught on to this, but at present it is likely that Google will blacklist such sites when it discovers them, and put them at the bottom of the ranking list!

The most effective blog posts make a substantial point and present useful information to the reader.  A well written blog post contains the essential key word phrases by virtue of the fact that is written with the primary objective of actually educating the reader.  Search engine rankings come naturally and automatically to carefully composed articles.  Start out by making the points you want to make.  After you have completed a well thought out article, follow up by doing some research on key words and key word phrases which are relevant to the points your article is intended to express.

Key Words and Key Word Phrases

What kind of key words or phrases do you expect  people to be searching with which would direct them to your blog post or article?   Key word research is vital to the success of your choice of key words.  If you go to Google search you will find a utility called Google Keyword Tool.  Use your imagination, and picture what phrases people might be using to research the subject you are writing about.

Go to Google Keyword Tool and check it out.  Enter some phrase relevant to your topic.  What you will see is a summary of the latest number of searches made online worldwide for certain related phrases.  It doesn’t require a lot of explaining to see how useful this information can be.  Once you have identified the essential phraseology, namely, that which gets the most attention with respect to your topic, go back through your article and plant the essential words in appropriate locations at the beginning and near the end of the article.  Sprinkle words from the essential keyword phrases throughout the text, taking care that the text remains clear and sounds natural.

Paragraphs and Subheadings in Your Blog

I use Microsoft Word to assemble blog posts.  Word, like most word processors, offers paragraph heading features which not only help the writer to organize and keep information within a planned and outlined format, but which also happens to be used in the SEO process.

Search engines use the content of heading tags to gather information about the theme of your topic.  Do an effective job of titling your headings and subheadiongs, and you will get ranked higher simply by virtue of your own organization.  Your SEO increases when the title of your article and or paragraph consistently and naturally matches keyword content in the paragraph itself.

A bit of variation in header tags is also helpful.  You get the same idea across using different words, which makes the article not only more interesting to read, but also expands upon the base of keywords with which the search engine does its ranking.

You Tube Videos

You can increase your visibility greatly through the use of self made promotional videos.  In the first place, people are more likely to look at a video than they are to read the meat of your article.

Blogging tips for content creation and marketing

Blogging Tips for Content Marketing

Secondly, once they have viewed your video, if it got their attention effectively, they will be more likely to look into the content of your article.

Thirdly, and perhaps most importantly, YouTube is a search engine in itself.  By creating your own YouTube channel, which uses its own independent system of ranking through the use of key words and phrasing which you provide in the video description, you increase your visibility even more.  In fact, you can and should include links to your blog and website in the YouTube video description.

 Blogging Tips Summarized

This by no means summarizes all of the factors involved in increasing the visibility of your business online.  Social media is another topic i itsself.  Any link references your blog to other web destinations, and vice versa, is part of a growth foundation possessing exponential possibilities.  On the accompanying video is some basic discussion of the effective use of social media postings.  We hope you have learned something from this article, and invite you to take the time to view our videos….. and do not hesitate to contact us about any topic related to the strategy of content marketing online.

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Your Business Website | The Foundation of Your Online Presence

Your Business Website – it’s the foundation of your online presence.

What is the foundation of your success online?  Is an attractive website all that is needed to ensuring success in marketing your business?

Just about everyone these days knows that a business with a website has a tremendous advantage in growth potential over a business without one. You don’t know me, but I can tell you by experience that the answer is an emphatic “NO!” And that is why you don’t know me – because when I was engaged in operating a sales business in the early days of internet marketing, I didn’t know how to market online either. So I have no great internet marketing success story to tell you from my business ventures in the 90s. But I do have a modest success story to tell you, which resulted from a more recent blogging effort designed to promote my own private ministry during the time it was my sole/soul occupation (pun intended).

My First Website Experience

For several years, which happened to be in the early 90s, in the infancy era of internet, my brother and I operated a family business oriented around the sales of highly specialized technical equipment in the land surveying industry. My brother was always more computer savvy than I ever had been. He had taught himself enough about HTML coding, which one really needed to know during that period, to publish a decent looking website. In the beginning, we enjoyed a lot of attention simply because our website was there. A search engine in that era was a very young concept, and there was little that one needed to do to get recognized because being online with a website presence was still a bit of a novelty.

Fast forward about 10 years. We had gained quite a bit of online recognition, but most of it was local and came through word of mouth. The acronym “SEO” was not yet in common

business websites blog

Your Business Website – Your Home Online

parlance. I decided it would be a good idea to initiate an online sales store to supplement our in-store sales. Since my brother was not available for the task, I chose to pay someone a lot of money to develop the online store pages. There was some talk about optimizing search terms, but I understood little about the concept or its importance. Our supplier delivered a decent (and pricey) product. I thought we could just sit back and wait for the orders to start pouring in. But nothing ever happened. We made perhaps a couple of sales from the site over a one year period. Shortly thereafter we ended up closing our sales business, so we made no effort to analyze what had gone wrong. We chalked it up to “bad economy”.

What Really Happened?

The bottom line is that a website presence means nothing today unless it gets looked at.  A house built upon the sand will fall.  If you go unnoticed online, you really have no foundation.  These days, anyone can create a website. Being online is easy. Getting firm footing is another thing altogether.

That is what Strategy Content Marketing is all about.

What specific and definable steps can you and do you need to take to stabilize your stance: to draw attention to your online presence? Attention is needed with respect to these interconnected foundation factors:

  •  Blogging
  •  Social Media
  •  SEO, or Search Engine Optimization.

Our aim is to help you learn to help yourself get noticed

Our aim is to help you learn to get noticed. We can help you to build the foundation of your online presence.  And a strong online foundation translates to a firm business foundation.

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