Isn’t Everybody Growing Business by Content Marketing?

Why Isn’t Everyone Growing Business by Content Marketing?

I have to admit that when I first decided to get into this business, I thought I was going to find that virtually everybody had already adopted the methodology of growing business by content marketing.  It seemed like a natural idea to me, because the several websites that Kristen had helped me to establish for my various ventures had all been built on a foundation of promotion via blogging and video content.  Including the blog was her idea, and I thought that was just the right way to do things.

And that was true!

There are just an amazing number of people with narrow target audiences who are doing the wrong things,  but they get ranked highly in searches purely by accident without any deliberate control. I thought it was just a given that you must have your own blog on your business site.  I mean, having a website without a means to promote it is about as smart as printing up business cards with no contact information on them.  I never really looked closely at what most other people were doing.

An Idea for a Post Stimulated by a Blizzard

We have been snowed in for a couple of days and can’t get to the office.  So, it’s been great for my creativity.  Today, I got the bright idea of writing a totally original post about the wrong way and the right way to promote your business online.

growing business by content marketing

Weather for an Active Mind

I was going to use the business of a friend as an example of a site that could use some help with content marketing.  Then I was going to compare it to a site that was creating good SEO content on their blog.  Finally, I was going to make some clever recommendations to my friend.

But What Good Examples?

But when I started looking for a good  search engine optimized site to compare to my friend’s blogless one , do you know what I found?  Almost nothing! Just many more blogless sites!  I had a really tough time finding even one example of any business that was going by the guidelines that successful content marketers have proven to be effective at stimulating business. To my surprise, I discovered instead that virtually nobody understands the magnitude of the unlimited potential of content marketing to stimulate business  by drawing real potential customers to your website! How do so many websites find their way to the top of search results?

In all honesty, a lot of them are there by virtue of sheer luck! There are countless websites in small niche business categories  that only find themselves ranking highly in searches because they still face no competition for the key words that are putting them there.

That’s not a secure position! If  your business has a narrow target audience, and you aren’t  coming up at the top of a common search term related to your business, then guess what? If your competition got there by accident, it’s going to be easy to take over his place.  All it takes is the application of a little bit of SEO sense.

So, I Whined

First, I whined to Kristen.  “What’s the matter with people?  Why can’t I even find one good example of a business that’s thriving because of good content marketing methods?”  It turns out that there are quite a number of them, but I had to spend some time to identify them.

Then I realized that this is a good thing for me because everybody needs what we have to offer! So we sat down together and did a deliberate search for a business that’s doing it right.  We did found a couple of them.  The first example we chose is great because this blog contains very little deliberate SEO.

Deliberate vs. Natural SEO

Goats have been a hobby of ours, and we recently bought some product from a small company with a website called www.fiascofarm.com.  (We really liked using their herbal wormer.)  This site does not contain an easily distinguishable blog section, per se.  The product information and article information are spread out in one sort of gray area.  The site has a personal and compassionate touch.

Watch the video and see how many naturally occurring search terms bring them right to the top of search results.  Yet it’s clear that none of her pages or articles are particularly structured with a deliberate SEO goal in mind.  The author has been around a long time, just writing from the heart and sharing information about what she loves to do. That has resulted in a unique website that drives a thriving business.   The search results in the video are the proof.  Her products come up against some major corporate players in the farm supply industry.

The second example is more in line with planned and by-the-book SEO design.  http://www.yaleappliance.com/ is the site of a successful appliance store who just a few years back added a blog to their already well structured website.  Their blog is available from that page but I found it hard to spot. I would encourage you to read about their success story in this link at marketingland.com.

Let’s Talk About Adapting a Content Oriented Blog to Boost YOUR Business!

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How to promote Your Business Online

How to promote Your Business Online

Learning how to promote your business online may seem intimidating, but it really should not seem so. The fact  that in today’s business world you really CAN’T survive without being internet savvy. But, we are here to show you that you need not be put off about it if being on the computer is not really your thing. It’s really easier than you might imagine. In fact, it’s so easy, even a caveman could do it!

promote your business online

Get Online!

People in business since the beginning of time have been concerned with learning how to effectively promote their own business.  It’s called branding. In every era, the most successful business people only got to the top of their game by becoming thoroughly familiar in whatever the most effective medium for reaching their customer base happened to be.

No medium of effective people reaching has ever been truly hard to understand, but the fact is that human beings  become set in the ways they have learned.  Humans resist change.

How to Find Your Way Up and Over!

Strategy Content Marketing is here to push you past that point of resistance, up and over the crest of that mental hill.  Then we’ll help you pick up speed on your own by giving you all the tools you need in order to learn how to make yourself the most visible online.

These same online techniques and concepts apply to your activity, whether you are trying to promote a service business, a line of physical products, a charitable organization, a club, you name it.  It is always most logical to do as much of your own promotion as you possibly can, because nobody knows what you do, or whatever the activity may be that you are promoting, than YOU do.

Our cost free video training series is designed to give you the information and confidence you need to put you and your organization in front of the right people.  How do we do that?

The Fundamental Techniques of promoting your business online

Online marketing focuses on what marketing people like to call “Building your brand”.  That translates to putting you and your organization front and center.  When people search online using terms and phrases that are most relevant to you, you and your information needs to be at the top of the list.  That action translates to a phrase and acronym  which is becoming increasingly common in the internet marketing world, known as Search Engine Optimization, or SEO.

Watch our training series to learn all the fundamentals of how anyone, yourself included, can “build their own brand” by learning to appear at the top of search engine searches.  Whether you are a total newbie, or just a seasoned computer user wanting to learn more, we guide you through every step you need.  the setup of a website and blog, how to make the most effective use of the growing trend of video  promotion, how to optimize the effectiveness  of both printed and video content by using proven  search engine optimization (SEO)  techniques, and how to use the growing list of social media and a variety of specific types of online content marketing.

Sign up and watch your business grow!

Look to the right of this blog in the sidebar to sign up and take advantage of a wealth of useful and cost free information that can  be gained from our free course.  We look forward to corresponding with you, and hope that in the future we all may be of mutual benefit to one another!  You CAN do this!  Congratulations on taking the reigns and making the decision to promote your own business online.

photo credit: Lord Jim via photopin cc

photo credit: DFID – UK Department for International Development via photopin