Get Found Online!

Trying to Get Found Online?   Then Grow Your Presence Online !


So you’ve determined that you want to get found online but you’re not getting found in the results of the words people are searching on. There are two possible causes.

  •  Either: You don’t have any significant content online outside of your website.
  • Or:  the content you have outside of your website is of poor quality, poorly search engine optimized, or both.
get found online

Every star has its own identity. You are like one star in the internet galaxy. Claim your identity!

Let’s approach both items in order.  You need some content if you expect to be found on the basis of content.

The Blog

You blog is your content foundation.  Blog posts are content’s primary building elements.

Before you add any content to the web world outside, you will need to  attach a blog to your website.

A blog is a “web log”.  It’s just a term that refers to a collection of things you write about your work and about your business.

Every once in a while you add to this “web log”, or blog, and your blog becomes your own database of self generated written content.  Put it online!

Written Content is What Drives Search Engines

Search engines can only read words.  So, in order for your blog posts to be discovered by them, you have to put the right words in the right places for them to see.  That’s what SEO, Search Engine Optimization, is all about.

What should you write about in your blog posts?   You should write about the things that people are looking for information about in the search engines, and  that have to do with whatever you have to offer them!

Then, when they search for that information, if you have written about it and put the right words in all the right places, your posts will begin to come up on those result lists.

And where are these people when they click on your post?  They are right where you wanted them to be – on your blog, which is attached right to your website!

The Power of Video Content Marketing

Although properly placed text is what drives search engine results, the presence of online video content also plays an important role in optimizing search results.  And with that you will get found online. There are several advantages to embedding video in your blogpost and to posting it elsewhere as well.

  • Video is engaging.  In fact, people tend to watch video more than they tend to read.  And when people watch you on video, you make an important personal connection with them.
  • Video hosted on YouTube and embedded within a blog post attracts the attention of search engines, especially Google (the owner of YouTube).    Google definitely ranks blogs with embedded YouTube videos more highly than those without them.  And for good reason!  See reason number 1!
  • Your video content which you have created for embedding in your blog posts also stand on its own as content in the video hosting platform you have chosen.  When people find your video, they will also be pointed back at your website when you include a link to its related blog post.It’s a given that your first choice for video hosting is going to be YouTube.  Not only is YouTube owned by Google, it is also the second most used search engine, second only to Google itself.

It’s also beneficial to upload the video content you initially produced for YouTube to other video hosts where they can also be found in independent searches. And once again, each time your video is found, not only do people become personally connected with you, they are also pointed back to your website through the link you out there.

There are other factors relevant to getting found online that can also play an important role, such as backlink strategy. You need to develop a broad SEO strategy.  I encourage you to follow that topic via the hyperlink.

More Discussion in our Free Video Training Series

I regularly talk a lot about the generalities of getting found online in this blog. One of the  fundamental reasons for having established this blog was to establish content that will point you to our website, where we have provided for you a complete and cost free video series.  In that video series is material covering just about anything you might want to learn about using internet presence to boost the bottom line of your business.

Please go to the top of the sidebar on the right side of this page to register for access to our free video training series. After registering you will be sent a link to those videos.  Kristen stars in most of them and she has done a great job. Let us know what you think.  Drop us a line.  We would really love to talk to you personally.  Merry Christmas to all.

photo credit: jonmartin () via photopin cc

 

 

 

 

 

 

 

A Digital Footprint Fact

 Digital Footprint Fact:   Being Seen Drives Business!

Developing a substantial and free digital footprint does more real marketing work for you than does any form of paid advertising.  If you make a deep and recognizable enough impression with your footprint, those who are tracking you or hunting for you are going to be able to easily follow and find you.

So, in the business world, when you walk, stomp! An animal in the woods leaves as little sign of itself as possible.  It doesn’t want to be found.  Its objective is avoidance because being found might mean its certain demise.  In business, your objectives are quite the opposite of those of an animal being tracked.

In the business world, if you are NOT found, it might mean your certain demise!  You need more than anything to be followed and found.  Be sure that you leave a big and obvious footprint.

A Clearer Big Picture Explanation

I’ve looked for a  distinct  explanation of the power of spreading your presence out online but  have never seen an analytical presentation.  A lot of marketers do a lot of verbal spewing about the power of exponential growth and get the viewer excited about it, but they don’t know how to illustrate and quantify it.

So I decided to present theses ideas in a systematic block diagram format, and quantify them is a way that will make you sit up and take note.  There is great power in spreading your content out onto as many platforms as possible while at the same time consistently sharing to a number of social media.

Here’s the Long and the Short of It

That block diagram explanation ended up being best explained in the attached videos.  There is both a long and a short version.  Which one you prefer depends on how long you can bear to listen to me!  To see the long version, please sign up to view our fee video series on content marketing.  Kristen does most of those training videos, but I’ve done this one.

By the way , in the short version I said something about uploading your video to YouTube twice.  Technically that is impossible and won’t be allowed by YouTube.  Watch the long version for the explanation.

Multiple Platforms for Content – Text and Video

Once a post is published on your own blog, you also have the opportunity to make it visible on numerous additional text based media.  Why?  Because every place your content resides is yet another platform that internet searchers are searching  on, and each piece of content is building its ranking in search results  on each one of those platforms.   Not just one!  That means that if your basic piece of content ranks highly, and you have put it in seven places, you have a good chance of being in the first seven places in a search result.  Not just one!

Our focus in this article is not on text, but it is worth mentioning that the principles we are illustrating here with video postingalso have the potential of being exercised in the text content world. Article sites and white paper sites are two of many potential examples of text based media sites with which one might aim to accomplish the same goal of spreading online presence. We will make that the subject of a future post, but our emphasis here is on the power of video presence.

digital footprint

A Digital Footprint put Man on the Moon!

Every good blog post builds the basic foundation of its presence with a video embedded within the text.   We prefer having that initial video reside on one of our YouTube channels, but video also may reside on a variety of other hosting platforms besides YouTube.  Don’t forget about  alternative video hosts such as Vimeo, Daily  Motion, Metacafe, Vidmy, Videobam, and  more.

You can, and should take that very same video and upload it to several alternate video hosts.  You have at your fingertips the ability to post your blog post and its accompanying video on half a dozen or more hosts, spreading your content over a much broad audience base at no real cost other than you time.

 Social Media Sharing

Okay, now once you have put your piece of content all over the internet, what else might you do to draw attention to it?  There is an abundance of popular social media sites at which folks are looking every day.  It’s easy to come up with half a dozen of them.

What Sharing Does

A share on one of the social media is essentially a free advertising poster.  It says. “Hey take a look at this post or video!”  Because your post pr video always contains an easily recognized backlink to your site,  you are presenting to every user of that social platform an invitation, an opportunity to look at your content.  Your real and final intention from a marketing standpoint, is to get them on your website.

The Multiplicative Power of Sharing

Let’s say  that your blog post and video content now reside not just on two platforms, but eight.  Sharing each piece of content with just six social media multiples the potential for that content being viewed by at least 6×8=48 times.  I say at least, because generally any share has the potential of drawing more than just one viewer.  Let’s say each share drew 10 views.   Then the potential for your website being hit  is increased by 6x10x8=480 times.

That may not be absolutely statistically correct as I have stated it, but you get the point.  I think that the videos make this point a little clearer.

Those are just a few more digital footprint facts.  If you would like to explore more ideas, please register to view our free video training series on content marketing.  Included in that series of videos is the long version of what I glossed over in the short version above.

Registration is at the right side of this post.  You will be sent an email containing a direct link to the videos.  Happy Thanksgiving!

photo credit: NASA’s Marshall Space Flight Center via photopin cc