Strategy Content Marketing West Plains

Strategy Content Marketing West Plains

West Plians MO Court House Square 100 Years Ago

Strategy Content Marketing West Plains in the OzSBI Building

Strategy Content Marketing West Plains is here to help  West Plains based businesses adapt to the new wave of targeted online marketing. Just because your business is located in a smaller town does not mean that you should be satisfied with your present level of business, or with your current revenue.  The strategy of content marketing can help you to gain recognition in your line of work far beyond the borders of the town where your business physically resides.  A strong online presence means that you no longer have to restrict your business authority and presence to West Plains.. West Plains business owners can help to bring economy stimulating cash into the Ozarks by taking advantage of the wider audience that can be gained by marketing online.     Is Your Customer Base Geographically expandable?  Probably!

Strategy Content Marketing West Plains

West Plains, MO

Many West Plains businesses could add to their  their bottom line by expanding their marketing attention to include a  much wider client base. Many are simply accutomed to thinking about marketing in the old Yellow Pages ways.  Depending on your product, by marketing online your client base  that might be expanded include all of south Missouri or perhaps northern Arkansas- maybe even nationwide.   Most every day products and services  tend to be locally marketed only because of established marketing tradition.  You might believe that the local market is already saturated for your product or service.  However, when you market online the right way,  using the techniques of content marketing and search engines, you can really open up the doors to bring in customers from all over.

Content Marketing in West Plains

Content marketing is putting content- that is, information-  on the internet about your products and services.  We (Strategy Content Marketing) specialize in the strategy of content marketing.  That means that we focus on targeting your customer base. We have all searched online  for  information about a particular topic.  We do that by typing in keyword that have to do with the type of business or service we are looking for, sometimes supplemented by a city name because we would like to find what we are looking for close to where we are.   Write and publish written content, and video content, about your business.  And then make sure that your content  is the content people are seeing when they search for information.  When  they find it, they have already targeted themselves to be your customer.

Strategy Content Marketing West PlainsBlogs

Every one can blog about what they do!  When you fill your blog with content about what you do, and combine that information with a lot of references to West Plains, or to whatever other city you may be focusing on to find new business, the door is opened for thousands to find you who before had no clue you were there. The blog is the place where you put all of that searchable content – everything you write and everything you make videos about.  The blog is attached right to your website. If you’re making good content, people both in West Plains and everywhere in the area who are interested in what you are talking about are going to start finding, viewing,  and reading your material.

Cut back on Cold Calling.

Strategy Content Marketing West Plains

The Cold Calling Battle

Wouldn’t it be nice if every customer who walked into your store already knew that you have what he or she needs? Maybe you don’t have a store.  Maybe you do most your sales face to face or on the telephone.  Woudn’t it be nice if more of your your clients found you, and were calling on you, asking to buy from you, instead of you knocking on the doors of people that are likely to turn you down because you have no clue if they need what you have to offer? Upcoming Workshops at OzSBI if you have ever searched for a topic or product online, you have been involved in the process of finding content.  Learn how to use the internet to reach new, targeted customers.  Whether or not you already have a website, you will benefit from our seminar, to be given on Tuesday March 18 from 6 to 8 pm at the OzSBI building in downtown West Plains.

Content Marketing Strategy West Plains

 

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West Plains MO | Promoting a Business in The Ozarks

West Plains MoPromoting Business in West Plains MO

This short article is the first of a series of posts focusing on promoting and stimulating the economy in the West Plains Mo area.   At the same time this post also provides some informational background on the contents of OzSBI’s upcoming March 18, 2014 workshop on content marketing.

Keys to Economic Stimulation

One key to stimulating the economy of any area is to encourage an inflow of cash into that area from economically healthy areas.  That’s true for an entire country, or for the smallest municipalities.

The United States encourage exports, which in turn result in an inflow of cash which originated in the economies of other countries.  This creates a flow of cash which otherwise would not have existed on its own domestically.  Areas as small as West Plains and Howell County are not an exception to that principle of cash flow and economic growth.

Historically recognized as a relatively low income area, the standard of living in The Ozarks has in fact been gradually rising in recent years as more local residents have learned to generate higher income levels, many of them arising from doing more business with outside areas.

Local residents accomplish this by either working at home for themselves, or by working for larger companies.  In either case, when emphasis is placed on selling products or services to outside areas, the result is an increase of resources and cash flow into our area.  That cash then circulates around and ultimately benefits locals by changing hands and  being here to be spent!

Local Content Marketing Promotes and Encourages Cash Flow into West Plains

Content marketing concepts encourage and enable business owners to learn to draw from a broader range of customer base, much of it being outside of their traditional geographical area.  How is that growing external customer base found?

A growing customer base is created by establishing a  more effective present online!

The bottom line result of increased cash flow for any business is an increase in its revenue. More revenue benefits not just that company and its employees.   In the long run and in the big economic picture, everyone and every other business in the community benefit from that increased presence of cash.

How does doing business online stimulate a lower standard local economy?west plains mo

Businesses in previously depressed economic regions are acting as catalysts to the stimulation of  the local economies by focusing their marketing efforts in an online direction. The most effective ways of marketing a business online are represented by the art and science of content marketing.

Effectively implemented content marketing causes more cash to flow in from outside of the area.  It then naturally changes hands inside the area, thereby benefiting not only business owners, but its employees, and ultimately the community at large.

An Increased Standard of Life in West Plains

Like changes in atmospheric pressure pressure adjust naturally. similarly, economic voids are also naturally filled and adjusted.  Our local economy can continue to grow by leaps and bounds when effectively stimulated  by efficient and forward thinking  uses of internet marketing!

Even the most locally oriented businesses reap the benefits of economic growth stimulated from the outside.  As a result of in increase in the presence of cash in the community created by those doing more business with outside areas, their own business  revenue will also also necessarily and naturally increase.  Why?  More money is being spent in the community.  That improvement in the business climate ultimately leads to the creation of  more jobs and higher salaries.It’s an expanding trend!

west plains mo

Improving technology is helping

With the advent of improving high speed internet availability, even more opportunity is continually opening up for online based local businesses, fueling a great positive economic adjustment for our area.

To Learn More about Content Marketing, Attend the OzSBI Workshop

At OzSBI’s Professional Workshop “Content Marketing: Grow Your Business Online”.  you can expect to  learn more about how to reach and target  new and highly motivated customers.

The workshop will be presented on Tuesday March 18, 2014 from 6:00 to 8:00 pm at the Ozarks Small Business Incubator in downtown West Plains.  Please contact OzSBI at 417.256.9724 or email info@ozsbi.com.

Strategy Content marketing West Plains

What is Content Marketing? Why Should I Care?

What is content marketing and why should I care what it is?

what is content marketing

If you want to stay in business, YOU! (Nobody really cared about Gerald Ford)

Being in an SEO business makes it necessary to repeatedly answer the commonly asked question “What is content marketing”?  So, here we go once more!

Content marketing is putting a plan into practice that makes your company’s name highly visible in places where people are looking for what you do.  In today’s world, the most significant place for people to look for information is of course, online.

So today, good content marketing means having online content online that is sure to be found.

What is meant by online content?

Online content is individual pieces of written material, video material, or audio material that lives online.  Each piece

what is content marketing

HUH???

of content has its own unique URL, so each piece of content stands on its own, and can get found in the results of online searches.

Why do YOU need online content?

You need online content because it’s a competitive world.  You are not the only business providing the services that you I offer!

Every company wants to be highly visible in the places where people are looking for what that company does (and that place is online).

What kind of people are looking for information about what you do?

People who are bound to become somebody’s customers are looking for information about what you do.  Good content marketing ensures that they become your customers, and not the customers of your competition.  Put your content in front of them before they find the content of your competition.

Where do I put all this content?

what is content marketing

Put it over there!! In the blog!

You need an organized place online to put a lot of content about yourself.  The more content there is about you to be found online, the more your content is going to be found by people looking for information about what you do.

The Website

A business website is the essential starting point.  Every business needs a place to define itself,  to define its products, its location, its personnel, and whatever else the owner deems necessary for potential customers to know about it. Although the definition of your website will probably change in format and contents over time, it’s always the basic online definition of who you are online.  It’s a foundation.

Don’t stop here!  You’ve only built a foundation, not an entire house!

The Blog

A blog is an organized place to go beyond the boundaries of your website.  In a blog you have the opportunity to really express yourself, to showcase the authority you possess in your specialty.

Blog posts contain personalized, interesting, sought after information that’s relevant to your business and/or your industry, and that points people to you as the authority.  Blog posts are your opportunity to really toot your horn about your expertise.

Blog posts are a great place to showcase yourself on video too.  Store your video on YouTube and every video you make becomes another piece of searchable content, in addition to the post that contains it in your blog.

The blog provides you the opportunity to really expand your online presence with no limits.  You can keep adding content to it forever, and the more content you add, the more people find your content.

And because the blog resides as a subset of your website, whenever people go there to read or watch or listen to your content, they are already where you need them to be – on your website.

what is content marketing

You mean it’s free??

More information is free!

That was my expanded elevator speech,  I’d have given it to you on your way to the 101st floor if you had asked about consulting services for SEO and content marketing.

Now, go and take the first free step, and learn more for no cost! Our business is holding your hand, guiding you through the initial stages of implementing and practicing a good content marketing plan designed to boost your bottom line.  Working with us, you can learn to take full control of your own ability to increase your own bottom line!

Start down this road by enrolling yourself in our cost free video training series on SEO and brand building.

There’s no catch and you have everything to gain!

Please leave your name and email in the sign up box at the top of the right sidebar.

 

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Get Found Online!

Trying to Get Found Online?   Then Grow Your Presence Online !


So you’ve determined that you want to get found online but you’re not getting found in the results of the words people are searching on. There are two possible causes.

  •  Either: You don’t have any significant content online outside of your website.
  • Or:  the content you have outside of your website is of poor quality, poorly search engine optimized, or both.
get found online

Every star has its own identity. You are like one star in the internet galaxy. Claim your identity!

Let’s approach both items in order.  You need some content if you expect to be found on the basis of content.

The Blog

You blog is your content foundation.  Blog posts are content’s primary building elements.

Before you add any content to the web world outside, you will need to  attach a blog to your website.

A blog is a “web log”.  It’s just a term that refers to a collection of things you write about your work and about your business.

Every once in a while you add to this “web log”, or blog, and your blog becomes your own database of self generated written content.  Put it online!

Written Content is What Drives Search Engines

Search engines can only read words.  So, in order for your blog posts to be discovered by them, you have to put the right words in the right places for them to see.  That’s what SEO, Search Engine Optimization, is all about.

What should you write about in your blog posts?   You should write about the things that people are looking for information about in the search engines, and  that have to do with whatever you have to offer them!

Then, when they search for that information, if you have written about it and put the right words in all the right places, your posts will begin to come up on those result lists.

And where are these people when they click on your post?  They are right where you wanted them to be – on your blog, which is attached right to your website!

The Power of Video Content Marketing

Although properly placed text is what drives search engine results, the presence of online video content also plays an important role in optimizing search results.  And with that you will get found online. There are several advantages to embedding video in your blogpost and to posting it elsewhere as well.

  • Video is engaging.  In fact, people tend to watch video more than they tend to read.  And when people watch you on video, you make an important personal connection with them.
  • Video hosted on YouTube and embedded within a blog post attracts the attention of search engines, especially Google (the owner of YouTube).    Google definitely ranks blogs with embedded YouTube videos more highly than those without them.  And for good reason!  See reason number 1!
  • Your video content which you have created for embedding in your blog posts also stand on its own as content in the video hosting platform you have chosen.  When people find your video, they will also be pointed back at your website when you include a link to its related blog post.It’s a given that your first choice for video hosting is going to be YouTube.  Not only is YouTube owned by Google, it is also the second most used search engine, second only to Google itself.

It’s also beneficial to upload the video content you initially produced for YouTube to other video hosts where they can also be found in independent searches. And once again, each time your video is found, not only do people become personally connected with you, they are also pointed back to your website through the link you out there.

There are other factors relevant to getting found online that can also play an important role, such as backlink strategy. You need to develop a broad SEO strategy.  I encourage you to follow that topic via the hyperlink.

More Discussion in our Free Video Training Series

I regularly talk a lot about the generalities of getting found online in this blog. One of the  fundamental reasons for having established this blog was to establish content that will point you to our website, where we have provided for you a complete and cost free video series.  In that video series is material covering just about anything you might want to learn about using internet presence to boost the bottom line of your business.

Please go to the top of the sidebar on the right side of this page to register for access to our free video training series. After registering you will be sent a link to those videos.  Kristen stars in most of them and she has done a great job. Let us know what you think.  Drop us a line.  We would really love to talk to you personally.  Merry Christmas to all.

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What is Your Online Presence Score?

How’s Your Online Presence?

If you have a business website, that is definitely the basic foundation of your online presence.  You want potential customers to look at your website.  You have carefully designed it to attract the business of those who see it.   You’ll get a certain but quite small amount of attention from the search engines by just being present.  But nobody wants to live on a foundation.  You need the rest of the house!

online presence

A website is only a foundation, not a complete structure.

Without doing anything, the first thing that will happen with respect to search engines when you establish a website, is a simple recognition of the name of your website.  This seems to be the point at which many newcomers to the internet stop.  This is roughly equivalent to having your name listed in the Yellow Pages.  People can find you if they know the name of your website or business.

Until you begin to give the search engines some more hints, you won’t be coming up in any other searches.  What else could you do?  You could boost your entire online presence.

What are people searching on?

Let’s say that you have a website.  You have it online and activated.   This is where the vast majority of folks are stopping. People can probably find you now, if they know your website name, but that’s about the only way they seem to be finding you.

online presence

Everyone is searching!!

What more could you do to become more seen and more often discovered?  Ask yourself what terms people are searching on to get information about whatever it is you do, or specialize in.  Make yourself a list.

Now go to Google, or Yahoo, or Bing, or whatever your favorite search engine might be.  Then search on each of the words or phrases you just listed.  Is your website coming up on that first page?  Is it coming up at all, anywhere, even on page ten?  There is good reason.

If all you have ever done is to get your website up and activated, and maybe update it with an occasional change or improvement, chances are you are not going to find your site coming up in those searches.  Give it a try.  Where do you stand?

What to Do?  Grow that Online Presence!

To learn more about how to get found online, keep watching and reading this site!  We offer a series of detailed video training on content marketing that covers all the basics of taking better control of the presence of your name and your business name online.

Go to the top of the right sidebar on any one of our pages.  When you register there you will be emailed a link to view our videos.  Kristen has been doing a great job!  Please watch!  Then get back to us and let us know how we’re doing.  We’re always going back to make improvements based on your feedback.

Learn about the value of designing internal links.

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Developing Content Marketing Authority

Content Marketing Authority

A basic understanding of content marketing must precede the ability to establish content marketing authority. Kristen and I have found out that we need a few good one liners because “content marketing” isn’t a word people that many people know yet.

But they need to know it if they expect to develop authority!  And if you can’t describe what you do in just a couple of sentences, it doesn’t sound interesting or worthwhile and you lose them.

We want to keep everybody we talk to, so here are a few one-liners on Content Marketing:

  • Increase your bottom line:  Get recognized and respected online.
  • Got a website?  Then let the world find it!  You’ll get more business!
  • Grow and Manage your online presence: It brings you business!
  • Spread your authority online:  Being found brings new business!

What do all of these one-liners have in common?  They all have to do with being online, and they have to do with making more money.  If you’re in business and you aren’t a hot topic that comes up everywhere where people are looking for information (ONLINE!) that has to do with what you do,  you need to become one!

Become a Hot Topic!

marketing authority

Be One! You Must Be Seen and Known!

If you become a recognized authority at what you do, your customer base will start to mentally connect your name with your business.  How does that happen?

You become an authority at what you do by being involved with groups and activities connected with your work.  In the internet era, those groups and activities are online.  In the pre-internet era those things were offline.  But they are the same groups and activities.

There are a lot of success stories that sound like this, aren’t there?  How about Steve Jobs and Bill Gates?  They both were just tech nerds that started out in their garages!  They didn’t use the internet to build their reputation because it didn’t exist yet.   In marketing-speak, they built their” brand”.

What distinguished those two engineers from a sea of equally qualified and inventive engineers?  It was nothing other than “brand building”.

What happens when you don’t build your brand?  What happened to all of Bill Gates’ and Steve Jobs’ friends and peers who were just as clever as they were?

Well, really, nothing significant happened to them.  In contrast, what happened in the lives of these two guys who understood how to “build their brand”?

There are brand building businesses like Microsoft and Apple, and there were all the other non brand building businesses who sold computers and operating systems that eventually went by the wayside.

Which category would you rather put your business into?

Branding Principles Apply at ALL levels of Business

Everybody can identify with the success of Apple and Microsoft, but you don’t have to be a prospective corporate giant to experience the same principles

The sky is the only limit!

The sky is the only limit!

of publicity.  A principle is a law that operates always, and on anything it is applied to.  And branding is a principle!

Maybe you only run a gardening shop.  If there are a couple of other good gardening shops around town, and you are the one who always toots your horn in the local Gardening Club newsletter every month, and the other two stores don’t, which store is most likely to be perceived as the authority on gardening?

The Essence of Content Marketing

There are many ways to build your brand, with or without the internet. Your customer base is finding what they want to find on the internet.  Are you going to play in the same game as them?  The essence of content marketing is brand building, specifically online.

Develop Content Marketing authority!

Not to sound like a broken record, but please watch our free video training series presented mostly by Kristen, but partly by me.  You will be emailed a link to it by simply filling in the box at the top of the right sidebar of this page.  Then let us know how we are doing!  Drop us a line.  We would be happy to hear from you!

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Content Creation Services

Consider a Blog Content Creation Service

A content creation service can  provide create the quality you need in your blog posts.  Quality blogging ensures authority and technical recognition for your business.  Competently written articles in your blog establish your website as a highly authoritative resource in your field. The bottom line is that lots of good content in the form of good blog posts ultimately brings business to the table!

Are you strong in the skill of regularly creating large volumes of clear, concise, attention retaining written content?  If not, your blog, especially in its youngest and formative stages, might well benefit from a competent content creation service.

Quality Content Creation Essential

Content creation is of course the essential element in blogging.  If you’re new to blogging and/or if you have less than a lot of time to devote to getting your blog rolling, you may want to consider the use of a cost effective content creation service (such as me!).

content creation serviceContent Creation AND Search Engine Optimization

We create natural and easy to read blogging content already organized for the best possible search engine optimization.  Outside of the blogging world, well written articles stand strong in factors of readability and interest retention.  My specialty is in adapting existing articles to a blogging format, and in creating blogging oriented articles from scratch.  You provide just the essential information.

If you hope for your blog to deliver the promise of new attention to your website, vital search engine optimization factors must be smoothly integrated into your articles contents, retaining a natural flow and easy readability in an article that also ranks highly in targeted search results.

Blog Maintenance Services

Not only can we produce quality written content for your blog, we can also keep your blog on a necessary growth regiment.  In order to be of any benefit to your business at all, your blog needs to be growing on a regular and scheduled basis.

If you need, we can also put you on, and keep your blog on a growth schedule by making and maintaining your posts, integrating video you supply into your content, and/or providing any other technical service details associated with growing your online presence.

Personalized on-on-one Content Creation

content creation service

Find your way through the maze when you are multi-tasking.

When you purchase blog content production services from us, you work directly with me, not with a team of unidentified co-writers.  Some content production services produce at least some of their product by outsourcing it.  We write all of our own content.  Your product results from direct personal consultation with me.  The product you receive is original and has been authored and edited only by us.

Our Qualifications

As a former electronic systems engineer with several major defense contractors, I have a 30 year history in technical writing.  My professional technical writing experience has included specification writing, test procedure writing, and contract writing, among other things.  It was easy for me to adapt that skill to the blogging world.

In fact, my most recent writing has been our own blogging, and my best example work can be found on many posts in the blog you are now reading.

Learn more by viewing our Free Video Training Series

In the right sidebar of this post you will find a subscription button.  Just click there to gain access to our cost free video training series on content marketing.  Our end objective is to ultimately put you in full control of your web presence!

We are continually working to improve the content and quality of our training.  Watch any or all of our video training, and then we invite your feedback.   We want to talk to you!

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