Strategy Content Marketing West Plains

Strategy Content Marketing West Plains

West Plians MO Court House Square 100 Years Ago

Strategy Content Marketing West Plains in the OzSBI Building

Strategy Content Marketing West Plains is here to help  West Plains based businesses adapt to the new wave of targeted online marketing. Just because your business is located in a smaller town does not mean that you should be satisfied with your present level of business, or with your current revenue.  The strategy of content marketing can help you to gain recognition in your line of work far beyond the borders of the town where your business physically resides.  A strong online presence means that you no longer have to restrict your business authority and presence to West Plains.. West Plains business owners can help to bring economy stimulating cash into the Ozarks by taking advantage of the wider audience that can be gained by marketing online.     Is Your Customer Base Geographically expandable?  Probably!

Strategy Content Marketing West Plains

West Plains, MO

Many West Plains businesses could add to their  their bottom line by expanding their marketing attention to include a  much wider client base. Many are simply accutomed to thinking about marketing in the old Yellow Pages ways.  Depending on your product, by marketing online your client base  that might be expanded include all of south Missouri or perhaps northern Arkansas- maybe even nationwide.   Most every day products and services  tend to be locally marketed only because of established marketing tradition.  You might believe that the local market is already saturated for your product or service.  However, when you market online the right way,  using the techniques of content marketing and search engines, you can really open up the doors to bring in customers from all over.

Content Marketing in West Plains

Content marketing is putting content- that is, information-  on the internet about your products and services.  We (Strategy Content Marketing) specialize in the strategy of content marketing.  That means that we focus on targeting your customer base. We have all searched online  for  information about a particular topic.  We do that by typing in keyword that have to do with the type of business or service we are looking for, sometimes supplemented by a city name because we would like to find what we are looking for close to where we are.   Write and publish written content, and video content, about your business.  And then make sure that your content  is the content people are seeing when they search for information.  When  they find it, they have already targeted themselves to be your customer.

Strategy Content Marketing West PlainsBlogs

Every one can blog about what they do!  When you fill your blog with content about what you do, and combine that information with a lot of references to West Plains, or to whatever other city you may be focusing on to find new business, the door is opened for thousands to find you who before had no clue you were there. The blog is the place where you put all of that searchable content – everything you write and everything you make videos about.  The blog is attached right to your website. If you’re making good content, people both in West Plains and everywhere in the area who are interested in what you are talking about are going to start finding, viewing,  and reading your material.

Cut back on Cold Calling.

Strategy Content Marketing West Plains

The Cold Calling Battle

Wouldn’t it be nice if every customer who walked into your store already knew that you have what he or she needs? Maybe you don’t have a store.  Maybe you do most your sales face to face or on the telephone.  Woudn’t it be nice if more of your your clients found you, and were calling on you, asking to buy from you, instead of you knocking on the doors of people that are likely to turn you down because you have no clue if they need what you have to offer? Upcoming Workshops at OzSBI if you have ever searched for a topic or product online, you have been involved in the process of finding content.  Learn how to use the internet to reach new, targeted customers.  Whether or not you already have a website, you will benefit from our seminar, to be given on Tuesday March 18 from 6 to 8 pm at the OzSBI building in downtown West Plains.

Content Marketing Strategy West Plains

 

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Strains of SEO: On Page SEO and Backlink SEO

On Page SEO versus Backlink SEO

The two primary strains of the “pseudo-science” of SEO are commonly known as On Page SEO and Backlink SEO.  Let’s discuss what these two terms mean in terms of improving search engine ranking.

backlink seoOn Page SEO:  Tangible and Easily Definable

On page SEO is an easily understood term because we all can see and easily understand the presence of SEO related content on a page.  It’s SEO on the page.  On page SEO refers mostly to the use and presence of keywords, pictures, and videos which most effectively cause the page to stand out and be noticed in a positive way by search engines.  If you write natural, quality content, on-page SEO is pretty easy to naturally implement, not to mention that in the proicess of writing quality content you also improve your own online image and brand authority. On-page SEO is completely “white hat” because there is nothing tricky or mysterious about it.  Though on-page  rules may change somewhat over time, basically you either implement on-page SEO, or you just don’t bother.  We won’t address here the details about the latest on what Google considers to be the most important on-page SEO factors.  The purpose of this post is primarily to introduce the complex world of backstage and behind the scenes SEO, called backlink SEO.

Backlink SEO: Less Tangible,  Complex, and Less Visible

Backlink SEO refers to the attention a website receives from search engines as a function of the type, quality, and backlink seoquantity of backlinks it receives from other websites.  Backlink SEO has nothing at all to do with the appearance or content of your website. The presence of links from other sites pointing to your website, called backlinks, are important in Google’s eyes. Backlinks carry with themselves inherent SEO clout.  Google measures that clout with a factor called page ranking (PR).  Sites which Google considers to be authoritative are assigned a high PR, while sites that seem relatively meaningless receive no PR. As a general rule. getting backlinks from high PR sites are more valuable to you.  Google crawls the net continually looking for many factors, the types and quantity and PR level of backlinks being one of those factors.  When they recognize your backlinks coming from higher PR sites, they conclude that your site must have some real value.  You get a gold star for being seen as valuable by someone important.  Thus, in general, the more backlinks you receive from authority sites, the more important you appear to Google.  In practice, the subject is more complex than this. The bottom line is that when Google concludes that you have greater online value on account of  the presence of high PR backlinks to your site, this results in a tendency for your content and your website to rank more highly in search results. That is an over simplification.  Because in the past it had been relatively easy to boost one’s own search engine ranking by owning and manipulating your own high PR backlinks, Google has taken steps to level the playing field, and make backlink SEO a little more challenging than it used to be.   They introduced some more complex algorithms that were designed to improve the quality of search engine ranking, and filter out sites which were getting ranked but got there by pure abuse of the design of Google’s system.

Panda, Penguin, and Hummingbird

backlink seoPanda, Penguin, and Hummingbird are Google code words for recent updates in the operation and effectiveness of their search engine analysis algorithms.  They were designed to get rid of low quality content.  The pure objective of Google algorithms is to give the most valuable pages the best ranking in search results.  Before the algorithm changes, one could more easily fake out the Google system by implementing some simple backlink manipulation techniques,thereby ranking some  less deserving  high in Google search results.  In pre-Panda (2011) and pre-penguin (2012) and pre Hummingbird (2013) times,backlink seo backlink SEO was not so difficult to implement as it is today.

But none  of these upgrades have  really had a significant effect upon the truly savvy SEO.   The least sophisticated backlinking schemes were addressed and reeled in with the Hummingbird update, and Google was successful in knocking out many truly low quality websites.

In the process, some undeserving and well intending websites were also backlink seodamaged by adaptation of the new Google algorithms.  However, clever and intelligent SEOs can still effectively implement more sophisticated SEO backlinking techniques Summarized in a nutshell, the latest and greatest updates to the Google machine are designed to help weed out the most abusive so-called “black hat” SEO techniques.  Through their most recent algorithm updates, Google has been successful, in eliminating the most abusive backlink schemes, some of which were truly fraudulent and abusive.

Black hat and white hat:  Bad guys and good guys?

I refer to black hat techniques as “so-called black hat” because the powers that be at Google have a powerful tendency to influence public opinion.   Google would naturally, in their own interest, promote the belief that understanding how their system really works and consequently finding ways which defeat their claimed “good guy white hat” objectives is somehow underhanded or immoral. Many SEOs fall in line and bow down to Google as their authority.  I disagree with that philosophy, and I refer you to my own analysis of the ethics of SEO techniques.

Free Training

To learn more about the details of implementing SEO techniques and improving your online branding, please watch the rest of my videos and the free video training series we provide on this site.  See you in the next post!   photo credit: Search Influence via photopin cc photo credit: Fotografik33 via photopin cc photo credit: Swamibu via photopin cc photo credit: Danny Perez Photography via photopin cc

The Ethics of SEO | Challenging Google

An Editorial Opinion on the Ethics of  Black Hat and Grey Hat SEO

ethics of SEOIn answer to the question “Is it ethical to outsmart Google at their own game?”, an esteemed friend, colleague and SEO answered soundly,  “no”.

Perhaps we would be on more equal ground if I first better defined the term “black hat”. Maybe I mean “grey hat”  But the question itself contains no reference to black or grey.

So, I was inspired to say more in support of my own opposing answer to the same question.   This post is written with virtually no regard to on-page SEO rules.  I trust that Google’s new evaluation of on page quality will bring this to the attention of those who are interested in what I have to say, and of course it might be of no value at all to some.

Google’s noble motives

Anyway, I do not question Google’s noble motives to take down that which is truly of low quality. That actually needs to be done……somehow…..but how?

I’m not sure. When in that process of filtering out the scum, some number of legitimate hard working people are also impaired, is that really doing good for everyone? It’s sort of like agreeing with gun registration and thinking it is going to reduce criminal gun use (in my thought anyway).

What I call “black hat SEO” is in no way malicious or harmful to anyone.  Maybe I mean “grey hat SEO”

There are, indeed malicious schemes online which are designed to injure others.  We must all unite in opposition to malicious intent. But is ranking my high quality site well, because I have learned to understand Google’s set of randomly defined rules, injuring anyone?

Perhaps I am putting my self ahead of someone who is not willing to do the same thing.  But they may also choose to understand Google if they like, or they may choose to refrain from doing so under their own belief that they are carrying out their highest sense of  good. But is my act of responding intelligently for my own good a malicious act, resulting in damage or injury to someone? My purpose in life is to love and to injure no one.

In the same vain, is it unethical for me to be online and take advantage of the internet while a competitive business doesn’t take part in being online?  Is it then unethical because I am getting more business than he is, as a result of taking advantage of a system that was put in place for me to use? Of course, I understand you may see it differently, but I find challenging human authority to be a subject worthy of attention in today’s’ society.

Evil constantly tries to sneak its way into our lives, and it comes ALWAYS cloaked in the guise of goodness. And of course your definition of evil might be drawn across a different line in the sand than is mine. Recognition of ANY human authority before divine authority, I define as evil.

You cannot trade freedom for security

Some may say that you must give up some good in return for the gain of a greater good. I disagree and base my line of thinking on my interpretation of what was the Founding Father’s understanding of personal liberty.

Perhaps it is my libertarian philosophy shining through. I also interpret my libertarian philosophy to be based upon my full faith that there is only one legitimate authority, that He is not a human or a group of humans, and that my submission to the will of other human beings can only be a choice that I make as a fee-willed human being. 

That submission might be a good thing or it might be a bad thing, depending upon the objectives of the party with whom I am agreeing. And Google is not my authority.

Along a similar line of thinking, I also disagree that I must be subject to personal search to fly on an airplane. Who granted the TSA the authority to do that? It was not God, but a group of human beings. So, I question exactly who endowed Google with the most powerful authority on  earth to make a value judgment of my or your online contents.

God, not Google, is my authority

I do not believe it is God making the decision that Google is my one and only holy online quality authority.  It is merely a group of consenting human beings making that decision, and you and I have the free will to choose not to participate in submitting to it. God is my authority.  Are ethics of divine or of human origin? 

I do not recognize Google as an extension of divine authority, but as merely a group of human beings who are trying to implement their own highest conception of good. Even well meaning socialists do the same, but good human intention never equals goodness.

Find out more about us.

 

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An Industry Wide Blog for Vintage Motorsports

industry wide blogIndustry wide blog vs individual blogging

Whatever your business specialty, participation in an industry wide blog can be an effective supplement to your online authority. Blogging presence begins with your own self promotion in your own blog,  but you can gain a lot of visibility by participating in industry wide online presence.

This post is an offer, so please don’t stop here!  Read on!

Forums are a popular place to start. Participation in an industry wide blog, a blog operated by an independent editor who accepts blog posts (and most accept advertising) from various businesses across a particular industry, are another option you might want to consider.

Why do most industry wide blogs look so annoying?industry wide blog

I noticed a while back that most industries are pretty much void of an effective industry wide blog. Those that exist for cars and motorcycles are usually jam packed with distracting banner ads.

In fact, they are so jam packed with annoying banner ads and distractions, that, in my opinion, they are not pleasing to the eye.  I tend to not want to stay there.  They are not really blogs, but advertising sites.

I didn’t do a lot of looking across a wide variety of industries before I made these statements, but I did search for industry wide blogs covering subjects about cars and motorcycles.

I did not find any which tempted me to return to them on the basis of appearance.  They were generally too flashy, annoying, and more commercially oriented than they were content oriented. Again, they are not blogs, but advertising websites disguised as blogs.

industry wide blogAn annoying example

I don’t want to pick on anybody, but I’m going to give an example of what I find to be an annoying motorcycle industry blog that is in my opinion too flashy, annoying, and distracting.

I also might be doing them a slight favor just by mentioning them, so that’s all fair and good.  For an example of the look many of us do not like, just go to www.motorcycleusa.comThat’s annoying.

My concept of a cleanly styled industry wide blog

So, I asked myself, “Self, why can’t there be an industry wide blog that looks as clean and free on annoying banner ads as my own private blogs do?”

I also asked myself, “Self, why do industry wide blogs have to look like industry wide blogs?  Why can’t they retain the clean appearance of a private blog?”

And my self answered “Stirling, it’s because you haven’t created one yet.”  In response I thought about what I am interested in doing, and set myself to creating a new blog about that something.  A couple of months ago I volunteered to create a website and blog discussing vintage motorsports topics.

The site I created focuses on vintage motorcycle racing and on vintage automobile racing.  I’ve been involved in both, so this theme is a great fit for me.  It makes it easy for me to stay motivated  to create regular content while we popularize the site.

If you are already on the vintage site, welcome!   If you are on the STRATEGY Content Marketing site, then check out the vintage site and then read on back here again!

What is different about this blog?
industry wide blog

There are no ads on it.  There are none, and there never will be any.   It looks like a blog for enthusiasts, by enthusiasts, because, it basically is.

If you want to write about something relevant to vintage racing while promoting your products or services, I’ll include you as a guest blogger.  You won’t feel like you’re competing with other advertisers, because you’re not really adverti per se.  What you’re really doing is improving your own self image, bettering your own “brand” in the vintage community.

I’ll even help you write your post if that’s what you need. The fee will be modest in comparison to that of a banner ad, which nobody wants to see anyway.

industry wide blogJoin me NOW for free!

As traffic volume increases on this site, the privilege of blogging on it will become more valuable.  Join me now for no fee at all by simply sending me some unique content, or an outline for content you would like to be written, or simply new ideas for new content.

How long will it be free?

Charges for publication will apply to new contributors only when my stats show that traffic projections are significant.

Contributor fees will be scaled up in proportion to the site’s traffic volume.  Contributor fees will remain at the participation fee level which was in effect at the time they published their initial piece of content.

So, start contributing now for free, while the site is in the most need of being stimulated!

I anticipate a future graduated contributor fee structure which will increase in proportion as contributor space on the blog is higher in demand.

What kind of content do we need?

If it has to do with old cars and./or motorcycles and the topic of racing, write about it!  Your

industry wide blog post is a great place to plug whatever it is that you sell or service.

If you restore ZF transmissions, for example, write a technical article about that.  Let everybody know what you know.

If you’re a Weber carburetor guru who knows how to properly rejet for the adaptation of a nonstandard set of carbs on this engine or that one, then toot your horn here!

Or, if you build café racers from old oddball junkyard bikes, write an article and blow your own horn here.

Or, if you just attended an awesome SVRA race and you just want to write a report while plugging something about your race related business, do it!

Those are just examples that flew off the top of my head.  Drop me an email or give me a call to talk about anything you would like to contribute.

industry wide blogWhere we stand now

We need regular periodic blog post contributions to make this site grow.  In the coming weeks I expect to begin sharing content from this site on as many pages and forums as can be found which relate to the vintage racing world.

I’ll keep you all posted on growth.  Presently traffic is low.  Today we received 40 visits, but visit counts always increase each time new content is published.  It could be your material making this worthy cause grow!

Content Marketing

This is content marketing for vintage racing.  If you’d like to learn more about the generalities of content marketing, please watch the free video training series which Kristen, my wife and the other half of STRATEGY Content Marketing, has produced.   I’ve included a hyperlink to the training because this post is going on both blogs.

I look forward to hearing from you!

The Elevator Speech on Content Marketing

Content Marketing Elevator Speech from an Ex-Engineer’s Perspective

I didn’t really intend to write about an elevator speech but this post turned into that. This post is the result of some hand written notes which I first used as an outline content for an introductory video on content marketing.

But after watching my video we decided it was too indicative of my engineering background, and that it might not appeal to everyone.  So, read on for a bit and decide for yourself if you like my writing  or watching my video.   If you don’t like this post or my video, don’t worry.  Watch Kristen instead.  I won’t be offended.  (It’s not embedded yet anyway….it was so damned long that I had to cancel the upload so we could go home last night.)

Video Interview on Content Marketing

We did Kristen’s video like an interview, very candid and informal.  I’m going to embed them both in this post but for now it’s just her.  If you like watching her better, I don’t blame you.  So do I.

In fact, the title for this post already no longer matches the contents.  I got rid of the nerdy stuff that’s in the video.   I’m going to continue on, and later I’m going to attach my video that you might find less than interesting to listen to anyway, anyway.

What do you think so far?  I’m glad you haven’t left yet!

The Elevator Speech

elevator speech

Always have an elevator speech ready!

I’ve been working on an elevator speech.  I came up with a good one on the spur of the moment when I was chatting with an old friend from high school who asked me to describe what my business is all about.  And in just a few seconds I came up with the best answer ever.  I told you I was pretty clever!

Here it is:

“Content Marketing is about helping people get more business from their website by teaching them how to become recognized authorities online in whatever they do.”

That could be followed up by this:

“ – thus resulting in an increased bottom line”.

Content marketing is about making more money because you bothered to wave the flag about your ability and knowledge, and that translates to business authority.

Who thinks they don’t need to do this?  Experience indicates that apparently a lot of people take the recognition of their authority for granted.

The fact is, if you are already doing a good amount of business because you really ARE good at what you do, and people know it, then whatever it is you do that makes people respect you, IS content marketing!  If you don’t realize that, you’re taking your own authority for granted!

Most People Enjoy Respect

As Mel Brooks said as King Louis XVI in History of the World,  “It’s good to be the King!”

elevator speech

Well, some people do anyway, but “It’s good to be the KIng!”

If you are an authority, you might as well take advantage of that fact and broadcast it to the world.  That’s what the most financially successful business people do!

What happens when you do?  What happened to Steve Jobs when he started tooting his own horn about his own work?  Apple was born.  Where is it today?

What happens when you don’t?  Essentially, nothing special happens when you don’t toot your own horn.  The people who do toot their horns come out ahead of those who don’t.  It’s okay to be satisfied with mediocrity in business.  But if you ask just about anyone, they will tell you they don’t want to be mediocre.  Do You?

Noble Intentions

We have entered into this business with the noblest of intentions, and we intend to stay on that course.  There is virtue in helping others to help themselves, and that is our bottom line objective.

Yes, we intend to make money in the process.  We believe we will benefit ourselves in proportion as we benefit others. Our objective is to help you learn to take control of your own self promotion and web presence.

In the long run you will benefit the most by improving yourself, while at the same time we, as the source of that help,  will benefit by gaining recognition as competent marketing managers and mentors.

Learn for Free!

Want to learn more about content marketing and pay nothing for it at all?  Sign up for Kristen’s cost free video training series.  There is a sign up box at the top of the right sidebar on this post.  Watch them with no obligations at all, and then let us know how we are doing. Drop us an email.  We look forward to talking to you!  And we mean it!

Read about Small Biz Incubators

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photo credit: Thomas Hawk via photopin cc

 

 

Developing Content Marketing Authority

Content Marketing Authority

A basic understanding of content marketing must precede the ability to establish content marketing authority. Kristen and I have found out that we need a few good one liners because “content marketing” isn’t a word people that many people know yet.

But they need to know it if they expect to develop authority!  And if you can’t describe what you do in just a couple of sentences, it doesn’t sound interesting or worthwhile and you lose them.

We want to keep everybody we talk to, so here are a few one-liners on Content Marketing:

  • Increase your bottom line:  Get recognized and respected online.
  • Got a website?  Then let the world find it!  You’ll get more business!
  • Grow and Manage your online presence: It brings you business!
  • Spread your authority online:  Being found brings new business!

What do all of these one-liners have in common?  They all have to do with being online, and they have to do with making more money.  If you’re in business and you aren’t a hot topic that comes up everywhere where people are looking for information (ONLINE!) that has to do with what you do,  you need to become one!

Become a Hot Topic!

marketing authority

Be One! You Must Be Seen and Known!

If you become a recognized authority at what you do, your customer base will start to mentally connect your name with your business.  How does that happen?

You become an authority at what you do by being involved with groups and activities connected with your work.  In the internet era, those groups and activities are online.  In the pre-internet era those things were offline.  But they are the same groups and activities.

There are a lot of success stories that sound like this, aren’t there?  How about Steve Jobs and Bill Gates?  They both were just tech nerds that started out in their garages!  They didn’t use the internet to build their reputation because it didn’t exist yet.   In marketing-speak, they built their” brand”.

What distinguished those two engineers from a sea of equally qualified and inventive engineers?  It was nothing other than “brand building”.

What happens when you don’t build your brand?  What happened to all of Bill Gates’ and Steve Jobs’ friends and peers who were just as clever as they were?

Well, really, nothing significant happened to them.  In contrast, what happened in the lives of these two guys who understood how to “build their brand”?

There are brand building businesses like Microsoft and Apple, and there were all the other non brand building businesses who sold computers and operating systems that eventually went by the wayside.

Which category would you rather put your business into?

Branding Principles Apply at ALL levels of Business

Everybody can identify with the success of Apple and Microsoft, but you don’t have to be a prospective corporate giant to experience the same principles

The sky is the only limit!

The sky is the only limit!

of publicity.  A principle is a law that operates always, and on anything it is applied to.  And branding is a principle!

Maybe you only run a gardening shop.  If there are a couple of other good gardening shops around town, and you are the one who always toots your horn in the local Gardening Club newsletter every month, and the other two stores don’t, which store is most likely to be perceived as the authority on gardening?

The Essence of Content Marketing

There are many ways to build your brand, with or without the internet. Your customer base is finding what they want to find on the internet.  Are you going to play in the same game as them?  The essence of content marketing is brand building, specifically online.

Develop Content Marketing authority!

Not to sound like a broken record, but please watch our free video training series presented mostly by Kristen, but partly by me.  You will be emailed a link to it by simply filling in the box at the top of the right sidebar of this page.  Then let us know how we are doing!  Drop us a line.  We would be happy to hear from you!

photo credit: Duane Storey via photopin cc

photo credit: Karen Roe via photopin cc