Strategy Content Marketing West Plains

Strategy Content Marketing West Plains

West Plians MO Court House Square 100 Years Ago

Strategy Content Marketing West Plains in the OzSBI Building

Strategy Content Marketing West Plains is here to help  West Plains based businesses adapt to the new wave of targeted online marketing. Just because your business is located in a smaller town does not mean that you should be satisfied with your present level of business, or with your current revenue.  The strategy of content marketing can help you to gain recognition in your line of work far beyond the borders of the town where your business physically resides.  A strong online presence means that you no longer have to restrict your business authority and presence to West Plains.. West Plains business owners can help to bring economy stimulating cash into the Ozarks by taking advantage of the wider audience that can be gained by marketing online.     Is Your Customer Base Geographically expandable?  Probably!

Strategy Content Marketing West Plains

West Plains, MO

Many West Plains businesses could add to their  their bottom line by expanding their marketing attention to include a  much wider client base. Many are simply accutomed to thinking about marketing in the old Yellow Pages ways.  Depending on your product, by marketing online your client base  that might be expanded include all of south Missouri or perhaps northern Arkansas- maybe even nationwide.   Most every day products and services  tend to be locally marketed only because of established marketing tradition.  You might believe that the local market is already saturated for your product or service.  However, when you market online the right way,  using the techniques of content marketing and search engines, you can really open up the doors to bring in customers from all over.

Content Marketing in West Plains

Content marketing is putting content- that is, information-  on the internet about your products and services.  We (Strategy Content Marketing) specialize in the strategy of content marketing.  That means that we focus on targeting your customer base. We have all searched online  for  information about a particular topic.  We do that by typing in keyword that have to do with the type of business or service we are looking for, sometimes supplemented by a city name because we would like to find what we are looking for close to where we are.   Write and publish written content, and video content, about your business.  And then make sure that your content  is the content people are seeing when they search for information.  When  they find it, they have already targeted themselves to be your customer.

Strategy Content Marketing West PlainsBlogs

Every one can blog about what they do!  When you fill your blog with content about what you do, and combine that information with a lot of references to West Plains, or to whatever other city you may be focusing on to find new business, the door is opened for thousands to find you who before had no clue you were there. The blog is the place where you put all of that searchable content – everything you write and everything you make videos about.  The blog is attached right to your website. If you’re making good content, people both in West Plains and everywhere in the area who are interested in what you are talking about are going to start finding, viewing,  and reading your material.

Cut back on Cold Calling.

Strategy Content Marketing West Plains

The Cold Calling Battle

Wouldn’t it be nice if every customer who walked into your store already knew that you have what he or she needs? Maybe you don’t have a store.  Maybe you do most your sales face to face or on the telephone.  Woudn’t it be nice if more of your your clients found you, and were calling on you, asking to buy from you, instead of you knocking on the doors of people that are likely to turn you down because you have no clue if they need what you have to offer? Upcoming Workshops at OzSBI if you have ever searched for a topic or product online, you have been involved in the process of finding content.  Learn how to use the internet to reach new, targeted customers.  Whether or not you already have a website, you will benefit from our seminar, to be given on Tuesday March 18 from 6 to 8 pm at the OzSBI building in downtown West Plains.

Content Marketing Strategy West Plains


photo credit: photo credit: Marion Brite via photopin cc photo credit: Dell’s Official Flickr Page via photopin cc photo credit: Tony Fischer Photography via photopin cc

Your Internet Marketing Machine | You Can Build It, We Can Help!

Your Internet Marketing Machine

Your internet marketing machineSTRATEGY Content Marketing is the basis for designing and growing your own internet marketing machine and developing business authority.

The “who” of Strategy Content Marketing as a business is Kristen Watts and her husband, Stirling Watts. (That’s me, the husband.)

The “what” of “strategy concept marketing” is exactly what its name says.  It is the implementation of a content marketing strategy.  To us, that means creating for you what we call a customized Internet Marketing Machine, a marketing machine that uses your website as its basic foundation.

An Introduction to STRATEGY Content Marketing

Our business existed in formative stages of practice for quite a few years.  More than a handful of years back, Kristen started experimenting with the development of websites for her own interests. And to make a long story short, in September 2013 our employment circumstances compelled us to make a go of this as a full time new way of life.

Most recently she founded this site about content marketing, and the website is our great experiment.  With our new and young site, we intend to statistically prove all that we claim by actively and consistently applying the same SEO advice that we preach.

Before this idea solidified, Kristen had been researching for several years what she later figured out is called content marketing.  Driving quality traffic to targeted websites involved apparently many unexplained and independent methods and secrets.  She eventually discovered that putting all the pieces together that make up that total action, is called content marketing.  Kristen’s concept is to teach people, and to mentor them in the learning process, to put all of these ideas together into one coherent Internet Marketing Machine.

Our Backgrounds

Kristen earned her BA is Human Services from Buena Vista University in Ottumwa, Iowa in the late 90s.  She worked in various human services capacities since then.  She is the inspiration for this content marketing business, and is its originator.  In addition to her own independent study and work in promoting websites, Kristen has been guided by the work of a couple of professional online marketing mentors with whom we continue to maintain business relationships.

I earned a BS in Electrical Engineering from Ohio State University in 1979.  For my first dozen years of employment I worked for several aerospace and defense contracting companies as an engineer, and later as an engineering manager.  In the early 90s I left the corporate world to apply those skills in partnership with my brother.  My father had established a successful engineering equipment supply and service business, and we took its helm when Dad retired.  We did that until about ten years ago.

Since then I have been self employed in a few different technical jobs, all of them related to things I had done in the past.  Most recently I worked full time for two years in Christian ministry, then took a short term job in the construction industry.  As that drew to a close, Kristen’s concept of STRATEGY Content marketing had taken shape, so we made the transition into this present life.

Our Strengths and Objectives

Kristen is our conceptual founder and is the leader of our direction.  She is skilled and experienced in the creation and search engine optimization of  WordPress based  websites.  Besides her basic website background, Kristen also has a lot of practical experience implementing other forms of online content in support of blogging and SEO.  She doesn’t like to think of herself as a website designer as much as an SEO authority.  So that is where our business objectives lie.  We focus on helping clients drive absolutely the most possible quality traffic to their websites.

My strengths center on engineering management.  This business is a great fit for my background — a combination of engineering and management skills gained from my experience in the world of corporate system engineering.

Not every potential job falls into the cookie cutter mold we would like it to fall into!  When we encounter a technical challenge vital to getting a client task done, but we lack some skill set to get it done ourselves, we don’t let that shut down an opportunity!  My strength is in finding and working with an appropriate resource to get that particular job done, and in that process learning about it myself.   That makes delivery of our final product feel like one smooth uninterrupted process, as it should be.

Build your Internet Marketing Machine:  Watch our Free Video Training Series!

Kristen has done a great job of summarizing a multitude of concepts and technical details about the implementation of a strategic content marketing plan in our free video training series.  It’s always continuously being expanded and upgraded.

Please let us know what you think, and DO get back to us with feedback.  Our goal is to make our free video training the best, the most interesting, most concise, and possibly entertaining source of basic information on content marketing.

To get there, just use the signup form in the sidebar of this page.  You will receive a link to the training by email. Contact Us if you have any question or need further help in building your internet marketing machine!