Developing Content Marketing Authority

Content Marketing Authority

A basic understanding of content marketing must precede the ability to establish content marketing authority. Kristen and I have found out that we need a few good one liners because “content marketing” isn’t a word people that many people know yet.

But they need to know it if they expect to develop authority!  And if you can’t describe what you do in just a couple of sentences, it doesn’t sound interesting or worthwhile and you lose them.

We want to keep everybody we talk to, so here are a few one-liners on Content Marketing:

  • Increase your bottom line:  Get recognized and respected online.
  • Got a website?  Then let the world find it!  You’ll get more business!
  • Grow and Manage your online presence: It brings you business!
  • Spread your authority online:  Being found brings new business!

What do all of these one-liners have in common?  They all have to do with being online, and they have to do with making more money.  If you’re in business and you aren’t a hot topic that comes up everywhere where people are looking for information (ONLINE!) that has to do with what you do,  you need to become one!

Become a Hot Topic!

marketing authority

Be One! You Must Be Seen and Known!

If you become a recognized authority at what you do, your customer base will start to mentally connect your name with your business.  How does that happen?

You become an authority at what you do by being involved with groups and activities connected with your work.  In the internet era, those groups and activities are online.  In the pre-internet era those things were offline.  But they are the same groups and activities.

There are a lot of success stories that sound like this, aren’t there?  How about Steve Jobs and Bill Gates?  They both were just tech nerds that started out in their garages!  They didn’t use the internet to build their reputation because it didn’t exist yet.   In marketing-speak, they built their” brand”.

What distinguished those two engineers from a sea of equally qualified and inventive engineers?  It was nothing other than “brand building”.

What happens when you don’t build your brand?  What happened to all of Bill Gates’ and Steve Jobs’ friends and peers who were just as clever as they were?

Well, really, nothing significant happened to them.  In contrast, what happened in the lives of these two guys who understood how to “build their brand”?

There are brand building businesses like Microsoft and Apple, and there were all the other non brand building businesses who sold computers and operating systems that eventually went by the wayside.

Which category would you rather put your business into?

Branding Principles Apply at ALL levels of Business

Everybody can identify with the success of Apple and Microsoft, but you don’t have to be a prospective corporate giant to experience the same principles

The sky is the only limit!

The sky is the only limit!

of publicity.  A principle is a law that operates always, and on anything it is applied to.  And branding is a principle!

Maybe you only run a gardening shop.  If there are a couple of other good gardening shops around town, and you are the one who always toots your horn in the local Gardening Club newsletter every month, and the other two stores don’t, which store is most likely to be perceived as the authority on gardening?

The Essence of Content Marketing

There are many ways to build your brand, with or without the internet. Your customer base is finding what they want to find on the internet.  Are you going to play in the same game as them?  The essence of content marketing is brand building, specifically online.

Develop Content Marketing authority!

Not to sound like a broken record, but please watch our free video training series presented mostly by Kristen, but partly by me.  You will be emailed a link to it by simply filling in the box at the top of the right sidebar of this page.  Then let us know how we are doing!  Drop us a line.  We would be happy to hear from you!

photo credit: Duane Storey via photopin cc

photo credit: Karen Roe via photopin cc