Internal Linking Paves Way for Backlinks

Designing a backlink plan and internal linking plan
internal linking

Paving the way to backlinks

A good backlink plan and an internal linking plan which interconnects the pages and posts of your website and blog can do wonders for improving your search engine ranking results.  Here is something valuable and extremely simple about an internal linking plan that I have proven that is worth a mention.

How do Google algorithms work?

Understanding the operation of Google algorithms is what really drives the subject of designing an ideal backlink and site inter-linking plan.  And who understands Google algorithms?  Apparently nobody does except for the guru-geeks at Google, who are not about to make that common knowledge!

While we are kept in the dark we can only learn about the effects of search engine algorithms by trying, doing, and listening to others.

Back to Basics
internal linking

Sometimes it helps to go back and re-invent the wheel.

Every once in a while it is helpful to go back and review the basics for yourself  – just be  sure that the basic idea of a wheel is properly conceived in your own thought.  Listening to so many different voices can be confusing until you see the big and simple picture clearly in your own thought. Today I thought I would get back to the basics by just reading what Google had to say about how web crawling works.

What is Crawling ?

Google defines crawling as navigating the web from page to page by following linksThat is the key, links!

If you watch your statistics on search results, as you need to be doing, you may wonder to yourself why some original and quality content posts that are carefully crafted around non competitive key words still seem to be getting completely ignored by Google.

Maybe they are just not getting found in the first place because you’re unintentionally not showing them to Google!   The fact is that links direct crawlers where to go next after they have finished with a page.

internal linking

Here is an actual Googlebot. I caught this one crawling through my site.

Have you been providing the crawlers with information on how to find your next post? Crawlers need links if you hope for them to find your content.   If all you have given Google is a sitemap but you have no real linking plan in place, then you are not really directing the crawlers.  Something else in that mysterious and great Google algorithm is directing them, and to who knows where?

A sitemap does tell the search engine what the structure of your site is, but it does not direct web crawlers through it. Links are the necessary to ensure that they see all that you want them to see. Welcome the crawlers!  Design a path with links for them to follow through your site.

A Revised Link Structure

In a nutshell, if you establish a set of key word related hyper links within the text of each post that interconnects each of your blog posts – crawlers will

internal links

Some links in need of maintenance and TLC.

then have links they can follow to find all of your content.

With no interconnecting links between your pages and/or posts, each post is more or less independent of the others.  If a crawler finds your post but doesn’t see a link as to where it’s best to go next, it probably will not go where you want it to.

After you implement an interconnecting linking plan, you will actually “open up the gates” so that crawlers find the paths that you want them to navigate through your blog, and the crawlers will go into places where they otherwise never would have ever before been.

The results are immediate

I proved this to myself by taking one of our sites which had no interconnecting links at all, and then implementing a thorough link looping plan.  I added hyper text driven linking loops until every post in the blog was connected by a link or series of links to one of the front pages of the website. During  the process of adding the links, I watched  the WordPress statistics page with he StatPress plug in, which monitors crawler and spider traffic.

There was an immediate  massive increase in crawler traffic through the site.  Crawlers were landing on a new post each time they saw a new link to it from the previous post which  they had just finished.

I’m not saying that this will have any immediate effect on improving any key word search result ranking.  It most certainly eventually will have such an effect, but it does have the immediate effect of allowing more growth inducing spiders to crawl their way through the site into crevices and nooks and crannies which would they otherwise might well have missed.

Final Analysis

Keep in mind that this increase in activity had nothing at all to do with backlinks from external sites, while remembering that this internal linking is a necessary prerequisite to taking full advantage of the use of external high PR backlinks once they  do get put in place.

internal linking

When you open the channels the water will flow!

The lesson here is that you can open up paths through which crawlers can gain access to your posts if you simply specify links for them  to navigate through.  If you don’t do it , then the crawlers are far less likely to find your posts than if you do.

Additionally, if you put high PR backlinks into place, you will have an already in- place system through which powerful link juice can be spread throughout your site.  For more information see my post on silo concepts.

More Free SEO Video Training

There is a lot of free training out there in the SEO world, and we provide some of it.  You can gain a little bit and begin to better get found from watching a little bit of everybody.  Our contribution to free SEO training can be accessed by enrolling with your email in the box at the top of the right sidebar.  Kristen did a great job of it, and we continue to add to it.

Find out what we are about. We’ll send you a link to it when you enroll.  Let us hear from you, and stay in touch!

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