Content Marketing Stimulates Business Beyond City Limits

content marketing stimulates business

Our Court House Square 100 Years Ago

Content marketing stimulates business past geographical boundaries

Let’s start out with three questions that have to do with how content marketing stimulates business in general.  Every business person needs to be asking themselves these questions all the time:

  1.  Are you satisfied with your present level of business?
  2. Are you satisfied with your present level of revenue?
  3. Are you satisfied with the level of recognition and authority that you and your business receive?

Most business persons, especially owners of younger businesses that are still struggling to get established, would answer “yes” to all three questions.  You might be in some transition stage where you have more business now than you can possibly handle, but at some point in the future there is no doubt that you are going to want to do more business, and as a result earn more money, and enjoy more authority as the provider of what you do.So, if “yes” is ultimately the answer to all three of these questions, content marketing is going to steer you to finding a way to accomplish all three of those goals with one approach.

Where is your customer base? Is it local?

content marketing stimulates business

Small Town, USA

Do you offer products or services that could be sold outside of your present customer base?  If you live in a small town, the market may be already saturated.  Where could you go to get even more customers than you have now? Now we can address what the term content marketing actually means, because it’s an answer to all of these questions.

Content Marketing

Content marketing is putting content, information, on the internet about your products and services.  Have you ever gone to a search engine to find out more information about a topic? Of course!  Then you know how you have used the internet to find content.  And everybody is doing it, not just you! Make your information front and center for everybody!  Write and publish written content, and video content, about your business.  And then make sure that your content  is the content people are seeing when they search for information.

content marketing stimulates businessBlogs

The blog is the place where you put all of your content – everything you write and everything you make videos about.  You can attach a blog right to your website. If you’re making good content, people are going to start finding it and reading about it.  Every time they search, there you are.  And there they are, on your website again.

Targeted customer lists

Whenever people find you because in your blog you’ve given them something good to find out about your business, you can make them want to be on your list.  People who sign up to be on your list want new information from you. Use that targeted list to send them other promotional offers.  They’ll love it!  This kind of marketing makes you look good while increasing your level of business and revenue. All 3 of our opening questions are now answered!

Everyone Benefits. Cold calling, anyone?  No, thanks.

content marketing stimulates busiiness

Cold calling can be….well…cold….and it can turn into a battle!

Business owners with or without a website can use these strategies to grow their business.  The greatest thing about it is that your potential customers identify themselves to you.  Not the other way around!  Stop that! Does anybody like cold calling?  I have a friend who claims he does.  I know that I don’t! It’s  also interesting to note that many people develop a significant income by using online content marketing, whether they have a traditional “brick and mortar” business that sells physical products, or a less tangible product or service.

Free Video Series on SEO and Brand Building!

Without a doubt you want to learn more about this!  Please sign up to get access to our free video training series that gives you mound of information about building your business authority through blogging with effective SEO.  The sign up is at the top of the right sidebar. Please go there and watch, and come back with some commentary or criticism.  We want to be graded!  Contact us anytime!  Thanks for making it to the end again!

 

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Local SEO Tips | Driving Local Traffic to You

Local SEO Tips – Driving Local Traffic to You.

Driving local traffic to your site requires using local SEO technique.  It most concern operators of location sensitive businesses.  Your end objective is always to drive traffic to your website using terms which interest a specific crowd of customers who want your product.  First let’s discuss the generalities of driving traffic to your site.

Driving Non-localized vs Local SEO

Regardless of your location, you can point specific audiences to your website through the effective use of your blog.   The articles you post there need to feature commonly searched key words and phrases  which your targeted  customer base is using to search.  It’s easiest to appeal to your intended audience if you are already enthused about what you have to offer.
local seo
And you should be, because, after all, this is YOUR business!!  Just write about the things that excite you, and use the right words!  If you know your audience and are in tune with them, what you write about is going to be exactly what they want to read about!   Pick a subject, research key words and phrases to find out which ones are getting the best search results, use them, and start publishing!

When you take the effort to follow SEO optimization guidelines, your articles will begin to appear at the top of the searches you had targeted, because you knew ahead of time what words people are using to search for the products and services you have to offer.

Driving Local SEO Traffic

What if your business is home town based?  You know how to draw attention to your site at large, but what could you do to garner the attention of more local customers?  Your need is to drive local SEO traffic.

A partial answer to these questions lies in effective blogging, but to answer them fully takes some thought.  But that’s easy, because YOU know your own business and customer base!  To find the local people who share interests with your overall customer base, you only need to figure out what common interests they share!

Example of Driving Local SEO Traffic

Let’s illustrate with a hypothetical example of driving local SEO.  Think about how to emulate this example using ideas about your business.  Or give me a call and we can talk about generating ideas that apply to you!

Let’s say,  for instance that you own a motorcycle and ATV vehicle dealership in Small Town, USA.  You’ve got a well established regional presence and people come from all around to buy from you.  But you have competition in your town, and local people don’t seem to notice you in your out of the way location.  What can you do?

What interests do you share with the customer base that you know exists in your town?  Do they hang out at the local motocross track where ATV and motorcycle products like what you sell are being used every week?  Do they enjoy riding local roads?  Do they camp in your area on weekends?  What do they do that is common with other activities in your town?

You might try blogging about the local Motocross track.  Or maybe you might write a feature article on motorcycle friendly campgrounds in your region.  Or maybe you might do a feature blog on a local outdoor store which you know sells a lot of items related to motorcycle camping.

To Drive Local SEO Traffic, Analyze and be Creative!

Analyze your market, and get creative!  Then write your articles well, using proper SEO technique.  When your articles begin to be ranked as you plan, they will be read by local people, and there YOU will be, front and center!

Are you beginning to get the idea?  Be creative, take action, and follow through!  Thanks for reading this brief introduction to implementing local SEO techniques designed to drive local traffic to you.

photo credit: marciookabe via photopin cc

photo credit: Gavin Llewellyn via photopin cc