Isn’t Everybody Growing Business by Content Marketing?

Why Isn’t Everyone Growing Business by Content Marketing?

I have to admit that when I first decided to get into this business, I thought I was going to find that virtually everybody had already adopted the methodology of growing business by content marketing.  It seemed like a natural idea to me, because the several websites that Kristen had helped me to establish for my various ventures had all been built on a foundation of promotion via blogging and video content.  Including the blog was her idea, and I thought that was just the right way to do things.

And that was true!

There are just an amazing number of people with narrow target audiences who are doing the wrong things,  but they get ranked highly in searches purely by accident without any deliberate control. I thought it was just a given that you must have your own blog on your business site.  I mean, having a website without a means to promote it is about as smart as printing up business cards with no contact information on them.  I never really looked closely at what most other people were doing.

An Idea for a Post Stimulated by a Blizzard

We have been snowed in for a couple of days and can’t get to the office.  So, it’s been great for my creativity.  Today, I got the bright idea of writing a totally original post about the wrong way and the right way to promote your business online.

growing business by content marketing

Weather for an Active Mind

I was going to use the business of a friend as an example of a site that could use some help with content marketing.  Then I was going to compare it to a site that was creating good SEO content on their blog.  Finally, I was going to make some clever recommendations to my friend.

But What Good Examples?

But when I started looking for a good  search engine optimized site to compare to my friend’s blogless one , do you know what I found?  Almost nothing! Just many more blogless sites!  I had a really tough time finding even one example of any business that was going by the guidelines that successful content marketers have proven to be effective at stimulating business. To my surprise, I discovered instead that virtually nobody understands the magnitude of the unlimited potential of content marketing to stimulate business  by drawing real potential customers to your website! How do so many websites find their way to the top of search results?

In all honesty, a lot of them are there by virtue of sheer luck! There are countless websites in small niche business categories  that only find themselves ranking highly in searches because they still face no competition for the key words that are putting them there.

That’s not a secure position! If  your business has a narrow target audience, and you aren’t  coming up at the top of a common search term related to your business, then guess what? If your competition got there by accident, it’s going to be easy to take over his place.  All it takes is the application of a little bit of SEO sense.

So, I Whined

First, I whined to Kristen.  “What’s the matter with people?  Why can’t I even find one good example of a business that’s thriving because of good content marketing methods?”  It turns out that there are quite a number of them, but I had to spend some time to identify them.

Then I realized that this is a good thing for me because everybody needs what we have to offer! So we sat down together and did a deliberate search for a business that’s doing it right.  We did found a couple of them.  The first example we chose is great because this blog contains very little deliberate SEO.

Deliberate vs. Natural SEO

Goats have been a hobby of ours, and we recently bought some product from a small company with a website called www.fiascofarm.com.  (We really liked using their herbal wormer.)  This site does not contain an easily distinguishable blog section, per se.  The product information and article information are spread out in one sort of gray area.  The site has a personal and compassionate touch.

Watch the video and see how many naturally occurring search terms bring them right to the top of search results.  Yet it’s clear that none of her pages or articles are particularly structured with a deliberate SEO goal in mind.  The author has been around a long time, just writing from the heart and sharing information about what she loves to do. That has resulted in a unique website that drives a thriving business.   The search results in the video are the proof.  Her products come up against some major corporate players in the farm supply industry.

The second example is more in line with planned and by-the-book SEO design.  http://www.yaleappliance.com/ is the site of a successful appliance store who just a few years back added a blog to their already well structured website.  Their blog is available from that page but I found it hard to spot. I would encourage you to read about their success story in this link at marketingland.com.

Let’s Talk About Adapting a Content Oriented Blog to Boost YOUR Business!

Don’t miss out on Content Marketing!  Please go to the top of the sidebar at the right side of this post to be added to the access list to view our free video training series on content marketing.  Be among the first to get a jump start!  We ask for your feedback, and we DO  look forward to hearing back from you.  Drop us a line!

The Business Incubator and You

business incubatorBusiness Incubators and Small Business

As a full time professional tenant in a business incubator, we at SCM enjoy all of the same services as does any professionally staffed office.  Our working environment even includes built-in networking opportunities!

Business incubators are formal programs designed to support the successful development of entrepreneurial companies through an array of business support resources and services.  Those services are developed and orchestrated by a management team sponsored by the local community, with the objective of stimulating the local economy.

Participating with the  business incubator was the best decision we ever could have made!  It was a real stimulus to the growth of our business and it put us on the path towards success.

Our local business incubator is known as OzSBI.  Let me tell you about how it has helped to make us successful!

Ozarks Small Business Incubator – OzSBI

business incubatorOzSBI is an acronym for the Ozarks Small Business Incubator.  OzSBI’s operation is associated with and partially staffed by Missouri State University.  MSU operates a branch campus just a couple of blocks away from the OzSBI building.

When we first decided that working from home was more distracting than we had anticipated, we stopped by and talked to the folks who run the incubator.  At the beginning, we enjoyed what is called an affiliate business relationship in the incubator environment for a few months.

The “affiliate relationship” provided us with a shared working space with a variety of other similarly minded small entrepreneurial minded associates.  The business contacts made there, and the new and often unexpected working relationships established there, compelled us to take the next step.  Then we  became long term, full time dedicated office tenants within the incubator.  Six other small businesses also lease adjacent private office space at the OzSBI building.

As a full time office tenant there, we enjoy a variety of essential business support services made available to us and to our neighboring office tenants at quite an affordable cost.business incubator

The OZSBI offices and meeting facilities where we work daily are located in a beautifully renovated historic building located at the far north end of the court house square at 408 Washington Ave in old downtown West Plains.  Check out their website.

If you are local, or happen to be in the area, feel free to stop by and visit us personally!

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What Could an Incubator do for Your Business in Your Town?

According to Wikipedia, in 2005 alone, North American incubation programs assisted more than 27,000 companies that provided employment for more than 100,000 workers and generated annual revenues of $17 billion.  Our own local incubator was not even yet conceived when these numbers were counted, and incubators continue to be created all over the country.

Incubators Embrace Independence

business incubatorAmericans universally agree that since 2008 our economy has been wrestling with a depressed economic state. But these United States are all about independence, and we as individuals are the only possible demonstrators of that independence.  After all, it was a Declaration of Independence from the British Monarchy that founded this great country.

How will we ever get back on track? We will be on track in proportion as we each, as individuals, express and live our natural state of independence.  We must actively be the lifeblood of this nation.  Make your vision of an independent business into reality and be independence expressed.

First you stand up on your own, The business incubator is there to support you as you take your first steps, and then to watch over you as your business matures and grows.  The incubator is your community standing up and getting behind you in the spirit of individualism. You get the business ball rolling.  With a little help, that ball rolls straight, doesn’t lose its natural momentum and stays out of the gutter.

A Call to Action

If you are thinking of going it on your own, then find a catalyst and go for it!  Contact your nearest business incubatorWe’ll start by referring you to the folks at OzSBI.

And finally, market your fledgling business the right way. Develop and implement a complete marketing strategy from the outset. My final call to action is to invite you to learn all the basics you need to implement that marketing plan.  We offer a completely free training series on content marketing right here on this site.  Just register at the top of the right sidebar and you will receive by email a link to all the marketing videos.

photo credit: “Caveman Chuck” Coker via photopin cc