Google Unique Products for SEO

Google Unique Products Designed to boost specific SEO factors

Several Google unique products are designed to help you boost lSEO.  As the world’s leading search engine, their objective is to be the very best at the game of matching quality results with specific searches.  Google offers several extremely helpful resources which their competition is struggling to catch up with.

 Google+

Your Google+ page will help you to drive quality traffic.  It is one of the essential Google unique products that must be in your toolbox. If you are a locally based business, then be sure that you have listed your business in Google Places, another Google unique tool.  It’s easy and cost free.  If your aim is to better your local SEO, you will also be doing yourself a tremendous favor by asking some of your clients to leave you favorable reviews, the more the better.

Google Places

Once you are listed there, then be sure that on your website you include your name, address, and phone number on every page of your site, and in exactly the same format that you used in your Google Places registration. The page footer is convenient and unobtrusive place for it.  That’s not just for the benefit of the potential customer who reads it. It’s important that this information be found in matching format to ensure that Google algorithms recognize the correlation with your Google Places listing.

google unique

Drive traffic right to your door in Small Town, USA!!

Google AdWords – pay per Click Ads

Today’s online paid advertising is designed to bring your potential customers to you.  Traditional fixed price advertising leaves you out of the loop.  With it you have no way to know who sees your ad and whether or not is effective.  Pay per click ads give you the power of tracking your views, and being enables you to reach only to people who are looking for the services it advertises, because you ONLY pay, per click, that is, ONLY when your ad is viewed.

You can also control your budget by specifying a maximum dollar amount, or a maximum number of clicks that you are willing to pay for each day.  If that ceiling is reached, you can configure your ad to disappear and then reset the next day.  You can also schedule your pay per click ads to run during specific time periods and/or seasons.

Because you have real time instant access to know how many clicks your ad is getting, you always have the information you need to judge the quality and effectiveness of your ad. With that information you can decide whether to increase or decrease your budget.  And a comparison of sales versus number of ad clicks will tell you just how effective your ad is..  If you did a really terrible job up front sand nobody is clicking hitting it at all, you lose nothing at all.  On that basis you can edited your ad at any time at all!

Google AdWords offers local businesses who are of course seeking local SEO the benefit of location targeting. Your ad can be configured to appear only in specified geographic locations, which enables Google to offer to you reduced pay per click rates, because you are freeing up bandwidth which can be used by someone else in other regions.

There are a multitude of additional potential features to Google AdWords.  You can, for example, configure your ad so that it provides a map to guide its viewer to your specific store.  AdWords has a feature which detects when the ad has been clicked from a mobile device and configures the appropriate map for it, with the option of giving driving directions to a store.

The possibilities are virtually endless!  If you want to explore what AdWords can do for you, just go to Google and learn about it.  We’ll talk about it and outline some technical detail about Adwords is another upcoming video, which will probably appear in our free training series.  Please be sure to go there and check us out.

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SEO Marketing Concepts

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