Strategy Content Marketing West Plains

Strategy Content Marketing West Plains

West Plians MO Court House Square 100 Years Ago

Strategy Content Marketing West Plains in the OzSBI Building

Strategy Content Marketing West Plains is here to help  West Plains based businesses adapt to the new wave of targeted online marketing. Just because your business is located in a smaller town does not mean that you should be satisfied with your present level of business, or with your current revenue.  The strategy of content marketing can help you to gain recognition in your line of work far beyond the borders of the town where your business physically resides.  A strong online presence means that you no longer have to restrict your business authority and presence to West Plains.. West Plains business owners can help to bring economy stimulating cash into the Ozarks by taking advantage of the wider audience that can be gained by marketing online.     Is Your Customer Base Geographically expandable?  Probably!

Strategy Content Marketing West Plains

West Plains, MO

Many West Plains businesses could add to their  their bottom line by expanding their marketing attention to include a  much wider client base. Many are simply accutomed to thinking about marketing in the old Yellow Pages ways.  Depending on your product, by marketing online your client base  that might be expanded include all of south Missouri or perhaps northern Arkansas- maybe even nationwide.   Most every day products and services  tend to be locally marketed only because of established marketing tradition.  You might believe that the local market is already saturated for your product or service.  However, when you market online the right way,  using the techniques of content marketing and search engines, you can really open up the doors to bring in customers from all over.

Content Marketing in West Plains

Content marketing is putting content- that is, information-  on the internet about your products and services.  We (Strategy Content Marketing) specialize in the strategy of content marketing.  That means that we focus on targeting your customer base. We have all searched online  for  information about a particular topic.  We do that by typing in keyword that have to do with the type of business or service we are looking for, sometimes supplemented by a city name because we would like to find what we are looking for close to where we are.   Write and publish written content, and video content, about your business.  And then make sure that your content  is the content people are seeing when they search for information.  When  they find it, they have already targeted themselves to be your customer.

Strategy Content Marketing West PlainsBlogs

Every one can blog about what they do!  When you fill your blog with content about what you do, and combine that information with a lot of references to West Plains, or to whatever other city you may be focusing on to find new business, the door is opened for thousands to find you who before had no clue you were there. The blog is the place where you put all of that searchable content – everything you write and everything you make videos about.  The blog is attached right to your website. If you’re making good content, people both in West Plains and everywhere in the area who are interested in what you are talking about are going to start finding, viewing,  and reading your material.

Cut back on Cold Calling.

Strategy Content Marketing West Plains

The Cold Calling Battle

Wouldn’t it be nice if every customer who walked into your store already knew that you have what he or she needs? Maybe you don’t have a store.  Maybe you do most your sales face to face or on the telephone.  Woudn’t it be nice if more of your your clients found you, and were calling on you, asking to buy from you, instead of you knocking on the doors of people that are likely to turn you down because you have no clue if they need what you have to offer? Upcoming Workshops at OzSBI if you have ever searched for a topic or product online, you have been involved in the process of finding content.  Learn how to use the internet to reach new, targeted customers.  Whether or not you already have a website, you will benefit from our seminar, to be given on Tuesday March 18 from 6 to 8 pm at the OzSBI building in downtown West Plains.

Content Marketing Strategy West Plains

 

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West Plains MO | Promoting a Business in The Ozarks

West Plains MoPromoting Business in West Plains MO

This short article is the first of a series of posts focusing on promoting and stimulating the economy in the West Plains Mo area.   At the same time this post also provides some informational background on the contents of OzSBI’s upcoming March 18, 2014 workshop on content marketing.

Keys to Economic Stimulation

One key to stimulating the economy of any area is to encourage an inflow of cash into that area from economically healthy areas.  That’s true for an entire country, or for the smallest municipalities.

The United States encourage exports, which in turn result in an inflow of cash which originated in the economies of other countries.  This creates a flow of cash which otherwise would not have existed on its own domestically.  Areas as small as West Plains and Howell County are not an exception to that principle of cash flow and economic growth.

Historically recognized as a relatively low income area, the standard of living in The Ozarks has in fact been gradually rising in recent years as more local residents have learned to generate higher income levels, many of them arising from doing more business with outside areas.

Local residents accomplish this by either working at home for themselves, or by working for larger companies.  In either case, when emphasis is placed on selling products or services to outside areas, the result is an increase of resources and cash flow into our area.  That cash then circulates around and ultimately benefits locals by changing hands and  being here to be spent!

Local Content Marketing Promotes and Encourages Cash Flow into West Plains

Content marketing concepts encourage and enable business owners to learn to draw from a broader range of customer base, much of it being outside of their traditional geographical area.  How is that growing external customer base found?

A growing customer base is created by establishing a  more effective present online!

The bottom line result of increased cash flow for any business is an increase in its revenue. More revenue benefits not just that company and its employees.   In the long run and in the big economic picture, everyone and every other business in the community benefit from that increased presence of cash.

How does doing business online stimulate a lower standard local economy?west plains mo

Businesses in previously depressed economic regions are acting as catalysts to the stimulation of  the local economies by focusing their marketing efforts in an online direction. The most effective ways of marketing a business online are represented by the art and science of content marketing.

Effectively implemented content marketing causes more cash to flow in from outside of the area.  It then naturally changes hands inside the area, thereby benefiting not only business owners, but its employees, and ultimately the community at large.

An Increased Standard of Life in West Plains

Like changes in atmospheric pressure pressure adjust naturally. similarly, economic voids are also naturally filled and adjusted.  Our local economy can continue to grow by leaps and bounds when effectively stimulated  by efficient and forward thinking  uses of internet marketing!

Even the most locally oriented businesses reap the benefits of economic growth stimulated from the outside.  As a result of in increase in the presence of cash in the community created by those doing more business with outside areas, their own business  revenue will also also necessarily and naturally increase.  Why?  More money is being spent in the community.  That improvement in the business climate ultimately leads to the creation of  more jobs and higher salaries.It’s an expanding trend!

west plains mo

Improving technology is helping

With the advent of improving high speed internet availability, even more opportunity is continually opening up for online based local businesses, fueling a great positive economic adjustment for our area.

To Learn More about Content Marketing, Attend the OzSBI Workshop

At OzSBI’s Professional Workshop “Content Marketing: Grow Your Business Online”.  you can expect to  learn more about how to reach and target  new and highly motivated customers.

The workshop will be presented on Tuesday March 18, 2014 from 6:00 to 8:00 pm at the Ozarks Small Business Incubator in downtown West Plains.  Please contact OzSBI at 417.256.9724 or email info@ozsbi.com.

Strategy Content marketing West Plains

The Ethics of SEO | Challenging Google

An Editorial Opinion on the Ethics of  Black Hat and Grey Hat SEO

ethics of SEOIn answer to the question “Is it ethical to outsmart Google at their own game?”, an esteemed friend, colleague and SEO answered soundly,  “no”.

Perhaps we would be on more equal ground if I first better defined the term “black hat”. Maybe I mean “grey hat”  But the question itself contains no reference to black or grey.

So, I was inspired to say more in support of my own opposing answer to the same question.   This post is written with virtually no regard to on-page SEO rules.  I trust that Google’s new evaluation of on page quality will bring this to the attention of those who are interested in what I have to say, and of course it might be of no value at all to some.

Google’s noble motives

Anyway, I do not question Google’s noble motives to take down that which is truly of low quality. That actually needs to be done……somehow…..but how?

I’m not sure. When in that process of filtering out the scum, some number of legitimate hard working people are also impaired, is that really doing good for everyone? It’s sort of like agreeing with gun registration and thinking it is going to reduce criminal gun use (in my thought anyway).

What I call “black hat SEO” is in no way malicious or harmful to anyone.  Maybe I mean “grey hat SEO”

There are, indeed malicious schemes online which are designed to injure others.  We must all unite in opposition to malicious intent. But is ranking my high quality site well, because I have learned to understand Google’s set of randomly defined rules, injuring anyone?

Perhaps I am putting my self ahead of someone who is not willing to do the same thing.  But they may also choose to understand Google if they like, or they may choose to refrain from doing so under their own belief that they are carrying out their highest sense of  good. But is my act of responding intelligently for my own good a malicious act, resulting in damage or injury to someone? My purpose in life is to love and to injure no one.

In the same vain, is it unethical for me to be online and take advantage of the internet while a competitive business doesn’t take part in being online?  Is it then unethical because I am getting more business than he is, as a result of taking advantage of a system that was put in place for me to use? Of course, I understand you may see it differently, but I find challenging human authority to be a subject worthy of attention in today’s’ society.

Evil constantly tries to sneak its way into our lives, and it comes ALWAYS cloaked in the guise of goodness. And of course your definition of evil might be drawn across a different line in the sand than is mine. Recognition of ANY human authority before divine authority, I define as evil.

You cannot trade freedom for security

Some may say that you must give up some good in return for the gain of a greater good. I disagree and base my line of thinking on my interpretation of what was the Founding Father’s understanding of personal liberty.

Perhaps it is my libertarian philosophy shining through. I also interpret my libertarian philosophy to be based upon my full faith that there is only one legitimate authority, that He is not a human or a group of humans, and that my submission to the will of other human beings can only be a choice that I make as a fee-willed human being. 

That submission might be a good thing or it might be a bad thing, depending upon the objectives of the party with whom I am agreeing. And Google is not my authority.

Along a similar line of thinking, I also disagree that I must be subject to personal search to fly on an airplane. Who granted the TSA the authority to do that? It was not God, but a group of human beings. So, I question exactly who endowed Google with the most powerful authority on  earth to make a value judgment of my or your online contents.

God, not Google, is my authority

I do not believe it is God making the decision that Google is my one and only holy online quality authority.  It is merely a group of consenting human beings making that decision, and you and I have the free will to choose not to participate in submitting to it. God is my authority.  Are ethics of divine or of human origin? 

I do not recognize Google as an extension of divine authority, but as merely a group of human beings who are trying to implement their own highest conception of good. Even well meaning socialists do the same, but good human intention never equals goodness.

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What is Your Online Presence Score?

How’s Your Online Presence?

If you have a business website, that is definitely the basic foundation of your online presence.  You want potential customers to look at your website.  You have carefully designed it to attract the business of those who see it.   You’ll get a certain but quite small amount of attention from the search engines by just being present.  But nobody wants to live on a foundation.  You need the rest of the house!

online presence

A website is only a foundation, not a complete structure.

Without doing anything, the first thing that will happen with respect to search engines when you establish a website, is a simple recognition of the name of your website.  This seems to be the point at which many newcomers to the internet stop.  This is roughly equivalent to having your name listed in the Yellow Pages.  People can find you if they know the name of your website or business.

Until you begin to give the search engines some more hints, you won’t be coming up in any other searches.  What else could you do?  You could boost your entire online presence.

What are people searching on?

Let’s say that you have a website.  You have it online and activated.   This is where the vast majority of folks are stopping. People can probably find you now, if they know your website name, but that’s about the only way they seem to be finding you.

online presence

Everyone is searching!!

What more could you do to become more seen and more often discovered?  Ask yourself what terms people are searching on to get information about whatever it is you do, or specialize in.  Make yourself a list.

Now go to Google, or Yahoo, or Bing, or whatever your favorite search engine might be.  Then search on each of the words or phrases you just listed.  Is your website coming up on that first page?  Is it coming up at all, anywhere, even on page ten?  There is good reason.

If all you have ever done is to get your website up and activated, and maybe update it with an occasional change or improvement, chances are you are not going to find your site coming up in those searches.  Give it a try.  Where do you stand?

What to Do?  Grow that Online Presence!

To learn more about how to get found online, keep watching and reading this site!  We offer a series of detailed video training on content marketing that covers all the basics of taking better control of the presence of your name and your business name online.

Go to the top of the right sidebar on any one of our pages.  When you register there you will be emailed a link to view our videos.  Kristen has been doing a great job!  Please watch!  Then get back to us and let us know how we’re doing.  We’re always going back to make improvements based on your feedback.

Learn about the value of designing internal links.

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STRATEGY Content Marketing | Websites on Steroids!

STRATEGY Content Marketing

STRATEGY Content Marketing BUILDS websites but we don’t necessarily build WEBSITES.  There’s a difference!  Instead, we offer you control of your own  Internet Marketing Machine.  And we enable you to learn to build, strengthen, exercise, and flex the untapped potential of your own website, whether it is already existing or not.  Send your website to the gym!  Put it on steroids!

Put Your Website on an Exercise Plan:  Use it to build an Internet Marketing Machine

A website by itself is not a marketing machine!  Like a car without a motor, it just sits there!  Nobody sees your pretty new car, and neither does it take you anywhere when it’s locked up in your garage. There are plenty of internet users who want to look at your beautiful well designed website.

So, how will you present it to them?   Like a good motor propels a race car onto a track where spectators are anxious to see it defeat its competition, your website must be propelled into cyberspace where it will be seen first, and be seen ahead of your competition.   Like the winning race car!

Propelling Your Website Into View

Your website is propelled into view by factors that have little to do with the site’s own internal page content.    To draw attention to your website, you actually need to create independent online content, and lots of it. the more, the better!   All of it will point back to your website.

blogging content

A Content Marketing Example

Let’s say you have a website that contains 5 pages. Each page might rank on the first page of Google search results for a  keyword or two. Let’s just say, for example, that each page ranks on the first page of Google for two or three search results.

Hey! That’s a great start! Your store will be easily found on Google for a few keyword searches!  But what if they are searching a more general keyword?  Be sure they don’t  miss you!

Let’s say you own “BuySomeShoesFromUs.com” and you have an actual store called “Buy Some Shoes”,  in a neighborhood called “Mission Point”,  in a town called “Houston TX”.

Maybe there are dozens of people a month nearby that search online using keywords like “unique shoes Houston Texas”, “cool shoes in mission point Houston”, “best shoe store in Houston”, “retro shoe styles mission point”, “shoe sale Houston Mission Point”, and the list goes on and on.

If you have a blog post for each search term, then you will be easily found for many, many search terms!  THIS is the engine of your internet marketing machine.  It’s the engine that TAKES you to the people who are LOOKING for you!

Let STRATEGY Content Marketing help you put your website on steroids!

To see some examples and learn more, take a look at our free video training series. Enroll in the sidebar to the right!  Then let’s go further!  Get in contact with us!

Whether you have an existing website or not, we’ll guide you into the creation of your very own Internet Marketing Machine.  We can build the site, or we can work with what you already have.  We can create content, or hep you with your SEO optimization, or optimize your videos – whatever fits best for everyone!  Just contact us to discuss it!  Thank you!

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