What is Content Marketing? Why Should I Care?

What is content marketing and why should I care what it is?

what is content marketing

If you want to stay in business, YOU! (Nobody really cared about Gerald Ford)

Being in an SEO business makes it necessary to repeatedly answer the commonly asked question “What is content marketing”?  So, here we go once more!

Content marketing is putting a plan into practice that makes your company’s name highly visible in places where people are looking for what you do.  In today’s world, the most significant place for people to look for information is of course, online.

So today, good content marketing means having online content online that is sure to be found.

What is meant by online content?

Online content is individual pieces of written material, video material, or audio material that lives online.  Each piece

what is content marketing

HUH???

of content has its own unique URL, so each piece of content stands on its own, and can get found in the results of online searches.

Why do YOU need online content?

You need online content because it’s a competitive world.  You are not the only business providing the services that you I offer!

Every company wants to be highly visible in the places where people are looking for what that company does (and that place is online).

What kind of people are looking for information about what you do?

People who are bound to become somebody’s customers are looking for information about what you do.  Good content marketing ensures that they become your customers, and not the customers of your competition.  Put your content in front of them before they find the content of your competition.

Where do I put all this content?

what is content marketing

Put it over there!! In the blog!

You need an organized place online to put a lot of content about yourself.  The more content there is about you to be found online, the more your content is going to be found by people looking for information about what you do.

The Website

A business website is the essential starting point.  Every business needs a place to define itself,  to define its products, its location, its personnel, and whatever else the owner deems necessary for potential customers to know about it. Although the definition of your website will probably change in format and contents over time, it’s always the basic online definition of who you are online.  It’s a foundation.

Don’t stop here!  You’ve only built a foundation, not an entire house!

The Blog

A blog is an organized place to go beyond the boundaries of your website.  In a blog you have the opportunity to really express yourself, to showcase the authority you possess in your specialty.

Blog posts contain personalized, interesting, sought after information that’s relevant to your business and/or your industry, and that points people to you as the authority.  Blog posts are your opportunity to really toot your horn about your expertise.

Blog posts are a great place to showcase yourself on video too.  Store your video on YouTube and every video you make becomes another piece of searchable content, in addition to the post that contains it in your blog.

The blog provides you the opportunity to really expand your online presence with no limits.  You can keep adding content to it forever, and the more content you add, the more people find your content.

And because the blog resides as a subset of your website, whenever people go there to read or watch or listen to your content, they are already where you need them to be – on your website.

what is content marketing

You mean it’s free??

More information is free!

That was my expanded elevator speech,  I’d have given it to you on your way to the 101st floor if you had asked about consulting services for SEO and content marketing.

Now, go and take the first free step, and learn more for no cost! Our business is holding your hand, guiding you through the initial stages of implementing and practicing a good content marketing plan designed to boost your bottom line.  Working with us, you can learn to take full control of your own ability to increase your own bottom line!

Start down this road by enrolling yourself in our cost free video training series on SEO and brand building.

There’s no catch and you have everything to gain!

Please leave your name and email in the sign up box at the top of the right sidebar.

 

photo credit: toastforbrekkie via photopin cc
photo credit: angela n. via photopin cc
photo credit: Mykl Roventine via photopin cc
photo credit: CarbonNYC via photopin cc

An Industry Wide Blog for Vintage Motorsports

industry wide blogIndustry wide blog vs individual blogging

Whatever your business specialty, participation in an industry wide blog can be an effective supplement to your online authority. Blogging presence begins with your own self promotion in your own blog,  but you can gain a lot of visibility by participating in industry wide online presence.

This post is an offer, so please don’t stop here!  Read on!

Forums are a popular place to start. Participation in an industry wide blog, a blog operated by an independent editor who accepts blog posts (and most accept advertising) from various businesses across a particular industry, are another option you might want to consider.

Why do most industry wide blogs look so annoying?industry wide blog

I noticed a while back that most industries are pretty much void of an effective industry wide blog. Those that exist for cars and motorcycles are usually jam packed with distracting banner ads.

In fact, they are so jam packed with annoying banner ads and distractions, that, in my opinion, they are not pleasing to the eye.  I tend to not want to stay there.  They are not really blogs, but advertising sites.

I didn’t do a lot of looking across a wide variety of industries before I made these statements, but I did search for industry wide blogs covering subjects about cars and motorcycles.

I did not find any which tempted me to return to them on the basis of appearance.  They were generally too flashy, annoying, and more commercially oriented than they were content oriented. Again, they are not blogs, but advertising websites disguised as blogs.

industry wide blogAn annoying example

I don’t want to pick on anybody, but I’m going to give an example of what I find to be an annoying motorcycle industry blog that is in my opinion too flashy, annoying, and distracting.

I also might be doing them a slight favor just by mentioning them, so that’s all fair and good.  For an example of the look many of us do not like, just go to www.motorcycleusa.comThat’s annoying.

My concept of a cleanly styled industry wide blog

So, I asked myself, “Self, why can’t there be an industry wide blog that looks as clean and free on annoying banner ads as my own private blogs do?”

I also asked myself, “Self, why do industry wide blogs have to look like industry wide blogs?  Why can’t they retain the clean appearance of a private blog?”

And my self answered “Stirling, it’s because you haven’t created one yet.”  In response I thought about what I am interested in doing, and set myself to creating a new blog about that something.  A couple of months ago I volunteered to create a website and blog discussing vintage motorsports topics.

The site I created focuses on vintage motorcycle racing and on vintage automobile racing.  I’ve been involved in both, so this theme is a great fit for me.  It makes it easy for me to stay motivated  to create regular content while we popularize the site.

If you are already on the vintage site, welcome!   If you are on the STRATEGY Content Marketing site, then check out the vintage site and then read on back here again!

What is different about this blog?
industry wide blog

There are no ads on it.  There are none, and there never will be any.   It looks like a blog for enthusiasts, by enthusiasts, because, it basically is.

If you want to write about something relevant to vintage racing while promoting your products or services, I’ll include you as a guest blogger.  You won’t feel like you’re competing with other advertisers, because you’re not really adverti per se.  What you’re really doing is improving your own self image, bettering your own “brand” in the vintage community.

I’ll even help you write your post if that’s what you need. The fee will be modest in comparison to that of a banner ad, which nobody wants to see anyway.

industry wide blogJoin me NOW for free!

As traffic volume increases on this site, the privilege of blogging on it will become more valuable.  Join me now for no fee at all by simply sending me some unique content, or an outline for content you would like to be written, or simply new ideas for new content.

How long will it be free?

Charges for publication will apply to new contributors only when my stats show that traffic projections are significant.

Contributor fees will be scaled up in proportion to the site’s traffic volume.  Contributor fees will remain at the participation fee level which was in effect at the time they published their initial piece of content.

So, start contributing now for free, while the site is in the most need of being stimulated!

I anticipate a future graduated contributor fee structure which will increase in proportion as contributor space on the blog is higher in demand.

What kind of content do we need?

If it has to do with old cars and./or motorcycles and the topic of racing, write about it!  Your

industry wide blog post is a great place to plug whatever it is that you sell or service.

If you restore ZF transmissions, for example, write a technical article about that.  Let everybody know what you know.

If you’re a Weber carburetor guru who knows how to properly rejet for the adaptation of a nonstandard set of carbs on this engine or that one, then toot your horn here!

Or, if you build café racers from old oddball junkyard bikes, write an article and blow your own horn here.

Or, if you just attended an awesome SVRA race and you just want to write a report while plugging something about your race related business, do it!

Those are just examples that flew off the top of my head.  Drop me an email or give me a call to talk about anything you would like to contribute.

industry wide blogWhere we stand now

We need regular periodic blog post contributions to make this site grow.  In the coming weeks I expect to begin sharing content from this site on as many pages and forums as can be found which relate to the vintage racing world.

I’ll keep you all posted on growth.  Presently traffic is low.  Today we received 40 visits, but visit counts always increase each time new content is published.  It could be your material making this worthy cause grow!

Content Marketing

This is content marketing for vintage racing.  If you’d like to learn more about the generalities of content marketing, please watch the free video training series which Kristen, my wife and the other half of STRATEGY Content Marketing, has produced.   I’ve included a hyperlink to the training because this post is going on both blogs.

I look forward to hearing from you!