What is Content Marketing? Why Should I Care?

What is content marketing and why should I care what it is?

what is content marketing

If you want to stay in business, YOU! (Nobody really cared about Gerald Ford)

Being in an SEO business makes it necessary to repeatedly answer the commonly asked question “What is content marketing”?  So, here we go once more!

Content marketing is putting a plan into practice that makes your company’s name highly visible in places where people are looking for what you do.  In today’s world, the most significant place for people to look for information is of course, online.

So today, good content marketing means having online content online that is sure to be found.

What is meant by online content?

Online content is individual pieces of written material, video material, or audio material that lives online.  Each piece

what is content marketing


of content has its own unique URL, so each piece of content stands on its own, and can get found in the results of online searches.

Why do YOU need online content?

You need online content because it’s a competitive world.  You are not the only business providing the services that you I offer!

Every company wants to be highly visible in the places where people are looking for what that company does (and that place is online).

What kind of people are looking for information about what you do?

People who are bound to become somebody’s customers are looking for information about what you do.  Good content marketing ensures that they become your customers, and not the customers of your competition.  Put your content in front of them before they find the content of your competition.

Where do I put all this content?

what is content marketing

Put it over there!! In the blog!

You need an organized place online to put a lot of content about yourself.  The more content there is about you to be found online, the more your content is going to be found by people looking for information about what you do.

The Website

A business website is the essential starting point.  Every business needs a place to define itself,  to define its products, its location, its personnel, and whatever else the owner deems necessary for potential customers to know about it. Although the definition of your website will probably change in format and contents over time, it’s always the basic online definition of who you are online.  It’s a foundation.

Don’t stop here!  You’ve only built a foundation, not an entire house!

The Blog

A blog is an organized place to go beyond the boundaries of your website.  In a blog you have the opportunity to really express yourself, to showcase the authority you possess in your specialty.

Blog posts contain personalized, interesting, sought after information that’s relevant to your business and/or your industry, and that points people to you as the authority.  Blog posts are your opportunity to really toot your horn about your expertise.

Blog posts are a great place to showcase yourself on video too.  Store your video on YouTube and every video you make becomes another piece of searchable content, in addition to the post that contains it in your blog.

The blog provides you the opportunity to really expand your online presence with no limits.  You can keep adding content to it forever, and the more content you add, the more people find your content.

And because the blog resides as a subset of your website, whenever people go there to read or watch or listen to your content, they are already where you need them to be – on your website.

what is content marketing

You mean it’s free??

More information is free!

That was my expanded elevator speech,  I’d have given it to you on your way to the 101st floor if you had asked about consulting services for SEO and content marketing.

Now, go and take the first free step, and learn more for no cost! Our business is holding your hand, guiding you through the initial stages of implementing and practicing a good content marketing plan designed to boost your bottom line.  Working with us, you can learn to take full control of your own ability to increase your own bottom line!

Start down this road by enrolling yourself in our cost free video training series on SEO and brand building.

There’s no catch and you have everything to gain!

Please leave your name and email in the sign up box at the top of the right sidebar.


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Installing WordPress Using HostGator

A How to Article: Installing WordPress on HostGator

HostGator’s Quick Install makes installing WordPress extremely is easy.  In an earlier video we showed you how to establish the hosting platform with your new domain name.  After following the steps outlined in this video, you will be ready to create new content!

Overcome Intimidation!

This video series shows you how easy it is to create your own website.  Just knowing  the first steps is half the battle.  As the video shows, HostGator’s Quick Install is easy to use.

Video on Using HostGator with WordPress:  How to Quick Install WordPress

Later videos will teach you to use many of the features of WordPress. WordPress gets easier to use every day.  A basic knowledge of HTML is helpful, but a growing list of Plug-ins and Widgets helps the user equipped with less than a full understanding of that subject.  Plug-ins and Widgets make website designer’s job  much easier.  So, let’s get started!  Use HostGator Quick Install to get your WordPress platform online!  We will see you in the next post and video!

 more on content marketing

Installing WordPress Using HostGator

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Adding Domain Names To HostGator

Adding Domain Names in your Host Gator Account.

For those at the beginning stages of establishing a website for the first time, this article and the accompanying video show you the simple process of adding domain names to the hosting platform.  A domain name is the English language name of your website, which is associated with its actual address, or URL.  It is the set of words which  directs other internet users to the website that belongs to you.   The URL and the domain name you assign to it are the foundation and platform of your website, for example, www.whateveryoursiteis.com.

Before you can actually put content up on your new URL, you need to establish its existence somewhere.  That is the function of a website host.  The two most common website hosts are at present, HostGator and GoDaddy.  You can actually buy domain names from either source, and/or you can actually purchase hosting services from either Adding Domain Names to Hostgatorsource.  GoDaddy is more renowned as a convenient source of domain names, while HostGator is more renowned as a website host.  So, you could get your domain name from either source, but our purpose here is to  illustrate exactly how to add on your new domain name using HostGator’s page designed for that purpose.

Now that you know how to add domain names in HostGator, in a separate post we will take the next step, installing WordPress and building the site.

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What is Content Marketing and What Can It Do for You?

Blogs and Content Marketing

A blog is basically a website that is easy to create new “pages” on. Each page is a page of some kind of content – usually a combination of written content, pictures, video, audo and the like. These easily created “pages” are called “posts” in the web world. Each post is basically a page that a search engine will evaluate and decide where to rank. Therefore each blog post is a piece of content and that’s the basis of content marketing.

Content Marketing Is Cheap and Effective

The more of these blog posts and other types of content you put out there into the websphere, the more likely people are to find a piece of your content. The links you put with them will bring people back to whatever you link to, which will usually be a blog post or video.

So the basis of content marketing is creating content that people will actually want to see such as a blog post that is interesting or informative enough to read or a video that is interesting or informative enough to watch.

what is content marketing

That’s it! That’s the big secret to promoting something online! It isn’t rocket science, but it’s easy to become intimidated with jargon and rules.  Don’t let this happen to you! :) If you just put a little time into learning and start putting these principles into practice, you will start making forward progress sooner than you probably think possible at this moment.

But I once read an interesting quote that stuck with me: “A year from today, you will wish you had started today.” I have found this to be so true.  I always wish that I would have started early. I usually procrastinate when I feel overwhelmed or feel like a project is too big for me, but after I learn a little bit about it and start making forward steps it gets easier and easier.

How to Get Attention to Your Business Product or Service Online

Content marketing is basically a getting your information out there and making it interesting enough that they choose to engage with you in some way. If you write, you want people to read and if you make videos you want people to watch. But lets say that you want to try to get more people to see your content. Where do you find them?

You find them by using your social media accounts like facebook, twitter, pinterest and G+ as well as using social bookmarking, articles and other places you can put content and backlinks online.

The overall scope of content marketing is creating stuff and putting it online and then putting information ABOUT your information online with backlinks to the information.  The links don’t just allow people to follow them back to your blog post or video, but also let search engines like Google know that people find the info valuable enough to “talk” about it and share it.

Many gurus will try to tell you that content marketing and seo marketing is dead and that you should buy their magical product instead because it’s so much more effective than actually creating information that people will want to read or watch, but be careful about falling into that trap.

Ask yourself if you would find value in what they are pushing?

Do yourself a favor and learn how to create content the right way by sharing information that people actually want to see.  After all, isn’t that what you are looking for when you are searching online?

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Blogging Tips |Stay on Google’s Good Side

Blogging Tips to Boost SEO

Blogging is just one of a complete set of promotional elements which will elevate your site higher in search engine rankings.  But like everything else,  there is no fast and easy recipe to create a blog post that is likely to get noticed.  A complex set of influential factors affects the attention your article will get with respect to search ranking.  In order to maximize its effectiveness, blogs need to be effectively assembled.  This is an art, and we are all artists, working to make our model as close to the ideal as we can.

What Search Engines Want

Search engines will rank your site more highly based not only upon key word phrases, but also upon original and meaningful content.  Though it may seem effective to assemble nonsense text chock full of vital key word phrases, that tactic does no good for you at all and may even cause Google to blacklist your site forever.  We all have seen those nonsense pages which say nothing, and are obviously an attempt to to throw a lot of key words together, but these days you see them less and less often. There’s a good reason for that. Google  has buried them and they will never see the light of day again. People search the internet looking for information. Nobody will really gain any useful information from an article that really does not say anything. So they came to your site and read some nonsense.  Is that what you wanted?  Of course not!

In fact, this used to be a common trick, used by people trying to drive traffic to a site which might contain a profitable point per click ad, or something similar.  Not all search engines have caught on to this, but at present it is likely that Google will blacklist such sites when it discovers them, and put them at the bottom of the ranking list!

The most effective blog posts make a substantial point and present useful information to the reader.  A well written blog post contains the essential key word phrases by virtue of the fact that is written with the primary objective of actually educating the reader.  Search engine rankings come naturally and automatically to carefully composed articles.  Start out by making the points you want to make.  After you have completed a well thought out article, follow up by doing some research on key words and key word phrases which are relevant to the points your article is intended to express.

Key Words and Key Word Phrases

What kind of key words or phrases do you expect  people to be searching with which would direct them to your blog post or article?   Key word research is vital to the success of your choice of key words.  If you go to Google search you will find a utility called Google Keyword Tool.  Use your imagination, and picture what phrases people might be using to research the subject you are writing about.

Go to Google Keyword Tool and check it out.  Enter some phrase relevant to your topic.  What you will see is a summary of the latest number of searches made online worldwide for certain related phrases.  It doesn’t require a lot of explaining to see how useful this information can be.  Once you have identified the essential phraseology, namely, that which gets the most attention with respect to your topic, go back through your article and plant the essential words in appropriate locations at the beginning and near the end of the article.  Sprinkle words from the essential keyword phrases throughout the text, taking care that the text remains clear and sounds natural.

Paragraphs and Subheadings in Your Blog

I use Microsoft Word to assemble blog posts.  Word, like most word processors, offers paragraph heading features which not only help the writer to organize and keep information within a planned and outlined format, but which also happens to be used in the SEO process.

Search engines use the content of heading tags to gather information about the theme of your topic.  Do an effective job of titling your headings and subheadiongs, and you will get ranked higher simply by virtue of your own organization.  Your SEO increases when the title of your article and or paragraph consistently and naturally matches keyword content in the paragraph itself.

A bit of variation in header tags is also helpful.  You get the same idea across using different words, which makes the article not only more interesting to read, but also expands upon the base of keywords with which the search engine does its ranking.

You Tube Videos

You can increase your visibility greatly through the use of self made promotional videos.  In the first place, people are more likely to look at a video than they are to read the meat of your article.

Blogging tips for content creation and marketing

Blogging Tips for Content Marketing

Secondly, once they have viewed your video, if it got their attention effectively, they will be more likely to look into the content of your article.

Thirdly, and perhaps most importantly, YouTube is a search engine in itself.  By creating your own YouTube channel, which uses its own independent system of ranking through the use of key words and phrasing which you provide in the video description, you increase your visibility even more.  In fact, you can and should include links to your blog and website in the YouTube video description.

 Blogging Tips Summarized

This by no means summarizes all of the factors involved in increasing the visibility of your business online.  Social media is another topic i itsself.  Any link references your blog to other web destinations, and vice versa, is part of a growth foundation possessing exponential possibilities.  On the accompanying video is some basic discussion of the effective use of social media postings.  We hope you have learned something from this article, and invite you to take the time to view our videos….. and do not hesitate to contact us about any topic related to the strategy of content marketing online.

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Your Business Website | The Foundation of Your Online Presence

Your Business Website – it’s the foundation of your online presence.

What is the foundation of your success online?  Is an attractive website all that is needed to ensuring success in marketing your business?

Just about everyone these days knows that a business with a website has a tremendous advantage in growth potential over a business without one. You don’t know me, but I can tell you by experience that the answer is an emphatic “NO!” And that is why you don’t know me – because when I was engaged in operating a sales business in the early days of internet marketing, I didn’t know how to market online either. So I have no great internet marketing success story to tell you from my business ventures in the 90s. But I do have a modest success story to tell you, which resulted from a more recent blogging effort designed to promote my own private ministry during the time it was my sole/soul occupation (pun intended).

My First Website Experience

For several years, which happened to be in the early 90s, in the infancy era of internet, my brother and I operated a family business oriented around the sales of highly specialized technical equipment in the land surveying industry. My brother was always more computer savvy than I ever had been. He had taught himself enough about HTML coding, which one really needed to know during that period, to publish a decent looking website. In the beginning, we enjoyed a lot of attention simply because our website was there. A search engine in that era was a very young concept, and there was little that one needed to do to get recognized because being online with a website presence was still a bit of a novelty.

Fast forward about 10 years. We had gained quite a bit of online recognition, but most of it was local and came through word of mouth. The acronym “SEO” was not yet in common

business websites blog

Your Business Website – Your Home Online

parlance. I decided it would be a good idea to initiate an online sales store to supplement our in-store sales. Since my brother was not available for the task, I chose to pay someone a lot of money to develop the online store pages. There was some talk about optimizing search terms, but I understood little about the concept or its importance. Our supplier delivered a decent (and pricey) product. I thought we could just sit back and wait for the orders to start pouring in. But nothing ever happened. We made perhaps a couple of sales from the site over a one year period. Shortly thereafter we ended up closing our sales business, so we made no effort to analyze what had gone wrong. We chalked it up to “bad economy”.

What Really Happened?

The bottom line is that a website presence means nothing today unless it gets looked at.  A house built upon the sand will fall.  If you go unnoticed online, you really have no foundation.  These days, anyone can create a website. Being online is easy. Getting firm footing is another thing altogether.

That is what Strategy Content Marketing is all about.

What specific and definable steps can you and do you need to take to stabilize your stance: to draw attention to your online presence? Attention is needed with respect to these interconnected foundation factors:

  •  Blogging
  •  Social Media
  •  SEO, or Search Engine Optimization.

Our aim is to help you learn to help yourself get noticed

Our aim is to help you learn to get noticed. We can help you to build the foundation of your online presence.  And a strong online foundation translates to a firm business foundation.

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