Internal Linking Paves Way for Backlinks

Designing a backlink plan and internal linking plan
internal linking

Paving the way to backlinks

A good backlink plan and an internal linking plan which interconnects the pages and posts of your website and blog can do wonders for improving your search engine ranking results.  Here is something valuable and extremely simple about an internal linking plan that I have proven that is worth a mention.

How do Google algorithms work?

Understanding the operation of Google algorithms is what really drives the subject of designing an ideal backlink and site inter-linking plan.  And who understands Google algorithms?  Apparently nobody does except for the guru-geeks at Google, who are not about to make that common knowledge!

While we are kept in the dark we can only learn about the effects of search engine algorithms by trying, doing, and listening to others.

Back to Basics
internal linking

Sometimes it helps to go back and re-invent the wheel.

Every once in a while it is helpful to go back and review the basics for yourself  – just be  sure that the basic idea of a wheel is properly conceived in your own thought.  Listening to so many different voices can be confusing until you see the big and simple picture clearly in your own thought. Today I thought I would get back to the basics by just reading what Google had to say about how web crawling works.

What is Crawling ?

Google defines crawling as navigating the web from page to page by following linksThat is the key, links!

If you watch your statistics on search results, as you need to be doing, you may wonder to yourself why some original and quality content posts that are carefully crafted around non competitive key words still seem to be getting completely ignored by Google.

Maybe they are just not getting found in the first place because you’re unintentionally not showing them to Google!   The fact is that links direct crawlers where to go next after they have finished with a page.

internal linking

Here is an actual Googlebot. I caught this one crawling through my site.

Have you been providing the crawlers with information on how to find your next post? Crawlers need links if you hope for them to find your content.   If all you have given Google is a sitemap but you have no real linking plan in place, then you are not really directing the crawlers.  Something else in that mysterious and great Google algorithm is directing them, and to who knows where?

A sitemap does tell the search engine what the structure of your site is, but it does not direct web crawlers through it. Links are the necessary to ensure that they see all that you want them to see. Welcome the crawlers!  Design a path with links for them to follow through your site.

A Revised Link Structure

In a nutshell, if you establish a set of key word related hyper links within the text of each post that interconnects each of your blog posts – crawlers will

internal links

Some links in need of maintenance and TLC.

then have links they can follow to find all of your content.

With no interconnecting links between your pages and/or posts, each post is more or less independent of the others.  If a crawler finds your post but doesn’t see a link as to where it’s best to go next, it probably will not go where you want it to.

After you implement an interconnecting linking plan, you will actually “open up the gates” so that crawlers find the paths that you want them to navigate through your blog, and the crawlers will go into places where they otherwise never would have ever before been.

The results are immediate

I proved this to myself by taking one of our sites which had no interconnecting links at all, and then implementing a thorough link looping plan.  I added hyper text driven linking loops until every post in the blog was connected by a link or series of links to one of the front pages of the website. During  the process of adding the links, I watched  the WordPress statistics page with he StatPress plug in, which monitors crawler and spider traffic.

There was an immediate  massive increase in crawler traffic through the site.  Crawlers were landing on a new post each time they saw a new link to it from the previous post which  they had just finished.

I’m not saying that this will have any immediate effect on improving any key word search result ranking.  It most certainly eventually will have such an effect, but it does have the immediate effect of allowing more growth inducing spiders to crawl their way through the site into crevices and nooks and crannies which would they otherwise might well have missed.

Final Analysis

Keep in mind that this increase in activity had nothing at all to do with backlinks from external sites, while remembering that this internal linking is a necessary prerequisite to taking full advantage of the use of external high PR backlinks once they  do get put in place.

internal linking

When you open the channels the water will flow!

The lesson here is that you can open up paths through which crawlers can gain access to your posts if you simply specify links for them  to navigate through.  If you don’t do it , then the crawlers are far less likely to find your posts than if you do.

Additionally, if you put high PR backlinks into place, you will have an already in- place system through which powerful link juice can be spread throughout your site.  For more information see my post on silo concepts.

More Free SEO Video Training

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Find out what we are about. We’ll send you a link to it when you enroll.  Let us hear from you, and stay in touch!

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Management of Social Media Sharing Illustrated

The Effectiveness of Social Media Sharing 

social media sharing

ER, I mean TWEET!

Everybody is talking about the importance of social media sharing.  Let’s make clear just what social media sharing really does, and talk about why it’s a vital component of every content marketing strategy.  A prerequisite to to understand the function and importance of backlinks.

What are Backlinks?

A backlink is any link which an internet searcher is likely to find within your piece of content which directs him/her back to your website. As your blog grows post by post, you are creating an ever growing and interconnected mountain of references, each of which exist as a separate piece of content, and each of which contains a separate backlink pointing to your website.  The more, the better! social media sharingYour pieces of searchable content include your written blog posts with videos and pictures embedded in them.   Each post is a separate piece of content.  Because your embedded videos also stand alone on YouTube and possible on other video hosts, they also exist as independent pieces of searchable content.  You might also be using podcasts related to each post, as we recently have begun to implement. So, you might have the potential of having an entire handful of stand-alone pieces of content associated with each single written blog post.  In our case we publish from 4 to 6 pieces of content online for every post we write on our main blog. To search engines, each one of those pieces of content is a separate and searchable item.  Each item exists for the primary purpose of providing a backlink to the internet searcher who finds them, thus pointing them to your website.  The whole reason for creating this huge number of separated items is to increase the probability that someone is going to be directed to your website.

I’m not quite ready to talk about social media yet…just keep reading!

Before we get to social media, there is a point to be made about backlinks. I’m going to use our own situation at STRATEGY Content Marketing as an example.  We usually publish at least two videos associated with each written blog post.  Sometimes we publish that associated video content on hosts other than YouTube, so we sometimes have as many as 6 pieces of video content per blog post, and recently we began to add podcasts associated with each blog post. So, if we were publicize ourselves at maximum capacity that would mean that 7 pieces of separate and searchable content would exist in support of each blog post.  Let’s say that in an average year, I expect to publish 300 pieces of content on my blog.  That’s a reasonable number for anyone serious about implementing a content marketing program. 300 blog posts translates to 300 + (700×3)=2400 pieces of independent searchable content residing out there on the internet waiting to be found, each one with a backlink to our site.

OK. Now let’s talk about social media

With 2400pieces of content waiting to be found in search engines, what could we do to boost interest in getting them viewed, besides just waiting on them to found by search engines? We could wave them in front of people! That’s what social media sharing is all about.  This is best illustrated in the video found in this post.  I have chosen to eventually share each and every piece of content with 15 independent social media platforms.

Let’s do the simple mathsocial media sharing

This example is hypothetical and for illustration.  But if you watch the video and start looking at all the x’s marked in the sharing boxes, it sinks in even more  how effective it is to share your content on social media.  Each social media share represents multiple opportunities for someone to look at one of my pieces of content, each one of which which is designed to get them to look at my website. 100 blog posts with videos and podcasts translates to 2400 pieces of content. Sharing each of 2400 pieces of content to 15 different social media platforms results in 15×2400=36,000 invitations to look at my content.

What happens if I don’t share?

There are two consequences: 1. If I don’t share, I turn down 36,000 free invitations to look at my content.  How many views will I get per invitation?  That depends upon a lot of factors.  It could be anywhere from zero to hundreds, depending on the content itself and where it was shared.  Whatever that number might be, multiply it by 36,000.  That’s how many visits to my website I would be turning down if I failed to share my content. 2. Each share is noticed by the major search engines (keep thinking Google).  Google judges your material to be more relevant when it is recommended by social media shares.  By failing to share I would also be turning down 36,000 opportunities to make my content rank higher in search results.  Would you really be effectively promoting your business?

An Invitation to you!

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