Beginner’s Guide to SEO Citations

SEO Citations Made Simple

If you don’t already know of it, allow me to introduce to you an industry buzz word called “citation”.  I detest using industry buzz words, but since you are going to hear this term being used and discussed by many people who want to be “in the know” –  and these are people who will be good sources and will be on your side – you might as well know what it means!  Once you know what it means we will use it more freely

Citations and Local SEO

Citation” is a generic word which refers to any reference to your company name or to your website.  The more local information that’s contained in that reference, which hopefully gets repeated and spread over and over again,  the more local recognition you are building in relation to your name.  Links which act as citations are great, but a citation does not have to be directly associated with your online presence.  Your appearance in the Yellow Pages is a citation, or your name on an advertising billboard, also qualify as citations, especially in light of the fact that both such references are likely to contain your URL.

What Citations Mean for SEO

seo citation

This is NOT the kind of traffic citation you want!

Even if citations are not web related and don’t result in a visit to your site, they still  promote other potential sources of revenue for you.  Citations existed long before the internet and have always been important.  However, website visits resulting from citations are building your local online presence, and this is where SEO comes into play.  Search engines use algorithms which know and understand how to identify citations.

Google is smart!  It can actually recognize when and where you are putting your contact information out there.  But that’s not automatic.  Just because you plaster citations all around and people who find your pages see them, does not necessarily mean that the search engines are aware of your efforts to make your citations visible. You have to understand where to place your citation and how to present it in forms that the search engines recognize.  When you insert a lot of them correctly and in the right density and with the right frequency, Google will notice.  That being done correctly is important, because properly presented, citations will bring you higher ranking in searches related to what you do and where you are geographically located.  That in turn will bring you revenue by bringing to you higher quality web traffic, and hence, if you’ve done it all right, more customers!

Well Placed Citations Can Grant You Unexpected Power

Correctly implemented local citations could create a potential to outrank even your largest and most powerful competitors!  Your citations could indicate to the search engine more local relevance than would be given by a competitor focusing on a more national market than you.

Local SEO Subjects – A Continuing Theme

Citations are but a small part of a bigger topic.  Please keep following us for more discussion about local SEO optimization.  We encourage and invite you to sign up for access to our free video training series on content marketing, where you will find more detailed technical discussion of the concepts introduced in our posts.

At the sidebar of every page and of every post is your choice of two sign up buttons. Pick one, and you will in turn receive an email giving you access to the videos.  Then please watch whatever interests you and please DO get back with us by email!  We need feedback!  We are continually striving to upgrade the content and quality of presentation.

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photo credit: cop4cbt via photopin cc

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Hi! I'm a blogging enthusiast and coach. I specialize in content creation, SEO and teaching others the fine art of blogging. My credentials are: BS Electrical Engineering Ohio State University 1979, Engineer, Small Business Owner, Entrepreneur and Content Marketer Extraordinaire!

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