Driving YouTube Traffic

Driving Your Share of YouTube Traffic

YouTube traffic is a term that means, to you, how many people viewed your videos.  How might  your number of potential views be figured?  We could at least begin to get a general idea of your potential YouTube traffic volume by just considering the vast size and popularity of all of YouTube.

YouTube Statistics

It’s easy to find statistics online.  So I went and found some statistics about the number of annual YouTube searches, number of  YouTube users, and the number of hours of video that are viewed on YouTube.  These numbers all came from 2010, 2011 and 2012 statistics, so we can be assured that they have grown and continue to grow, probably exponentially.

  • Number of YouTube searches per month:  3.7 billion
  • Number of YouTube users per month:  1 billion
  • Number of hours of video watched per month:  6 billion
  • Number of individual videos viewed per month:  120 billion

If You Don’t Show it to Them, They Won’t See It!YouTube Traffic

YouTube received the equivalent of 140 individual views per year for every single person on the earth.  Out of 3.7 billion searches per month, some number  is certainly searching for what you have to offer!

Are you going to put your presence in front of that number of searchers?  If you don’t do it, they will go to your competition who is putting their presence in front of them!

Getting Your Fair Share of YouTube Traffic

The basic methodology for driving traffic to YouTube videos is not in any way different from the basic methodology that needs to be applied in driving traffic to your blog posts.  Once you know how to optimize your blog posts for SEO, you also know everything you ever need to be known about ranking video for SEO.

At present, the only way that a search engine can judge the quality and the worthiness of ranking of a piece of video content is to examine the text which describes it.  The YouTube search engine has NO idea what is contained in your video until you tell it what’s in it, in the text. The YouTube search engine, just like the Google search engine, or Yahoo, or Bing, or who ever, cannot see or recognize actual video content.

Of course, we do know that there are video content editors who scour for inappropriate material, but none of that has anything at all to do with search engine ranking.

YouTube strategy

Who is the Lead Dog?

Where is that Video Ranking Text Located?

At the bottom of each YouTube video submission is a Video Title, Description, and a place to supply tags which you feel are appropriate for the key words for which you are trying to rank the video.  These are the only  factors by which your video can be ranked in the YouTube search engine.

Keep in mind also that these same title, description and tag factors are also used to rank your video for relevance in Google and every other relevant search engine.

Some Guidelines to YouTube Video SEO

Having a distinct video blog can be a good thing, but in general, YouTube videos which are used in business promotion tend to be posted as supporting content embedded within a blog post’s text.  Follow all the guidelines for SEO ranking in your blog post, then use that same material to fill in the Title, Description, and Tags when you upload the video to YouTube.

In the rare case when your video isn’t actually supporting content for a blog post, just pretend like it is.  In that case sometimes it’s helpful to actually write some supporting text in your website editor as an unpublished  draft post. That way you  have some kind of tool to check your SEO content quality in the text you plan to put in the video description.  Most of our followers are using Word Press.  If you’re not using Word Press, every good website editor includes  some kind of SEO quality checking plug-in.

Title

The most important factor is the use of a focus key word.  The title of the video should generally be identical with the title of the blog in which it is embedded, and  that title needs to include the key word phrase.

Description

It’s a safe bet to open the description by just repeating the title.  On the line below, paste the link to the URL of the blog post.  That’s the backlink to your site, so don’t forget it!

Under that backlink, just cut and paste the first two paragraphs or so, and then the very last paragraph of your blog post, leaving out the middle.  If you did a good job on your SEO factors in the blog post, then its opening and concluding paragraphs are going to contain everything that the YouTube search engine will be looking for.

As an extra measure you might want to include an additional backlink to something relevant on your site as well.  Take a look at any of our videos and you will see that we always include an concluding backilnk directing the reader to our signup sheet a d showing them our training video offer.

Tags

Once again, use the same tags as you did in the blog post, and/or whatever else comes to mind which might be relevant.

That’s How YouTube Traffic is Driven!

You can see a lot of this in detail in our training videos, available by hitting the signup button in the right sidebar of this page.  Then never hesitate to contact us to learn anything more!  Merry Christmas!

photo credit: Nrbelex via photopin cc

photo credit: Sled Dog Studio via photopin cc

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Hi! I'm a blogging enthusiast and coach. I specialize in content creation, SEO and teaching others the fine art of blogging. My credentials are: BS Electrical Engineering Ohio State University 1979, Engineer, Small Business Owner, Entrepreneur and Content Marketer Extraordinaire!

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