Driving Quality Traffic to Your Website

The Quest for Driving Quality Traffic to your Website

Everybody is blogging about driving quality traffic, and you found this post!  Driving quality traffic to your website must be your primary objective in your quest in promoting your online presence.  You need quality visitors, not just numbers.  Is there any benefit to drawing visitors to your site who are not going to be seeking your services?

Are You MY  Quality Traffic?

Whenever your statistics bar shows an increase in activity on your site, ask yourself if those visitors are quality traffic.  The fact that you are reading this article brings home this point!  If you are still reading at this point, you are my quality traffic.  You probably found this article because it appeared in search results from a particular key word.  If you were directed here by accident or if you have no real interest in this subject, you will naturally leave and will continue searching for whatever else you were seeking.  That would make you a quantity visitor, a mere positive spike in my statistics, bringing me no real revenue.

Quality Traffic exists by virtue of quantity!

According to Tech Blog, almost 8 new internet users are added worldwide every second.   Do the math: 31,546,000 new internet users are added each year!  A portion of them are your potential clients!  Even if it is only a tiny percentage  of them, how huge is that number?

What are Your Traffic Driving Requirements?

driving quality traffic

After you identify your target audience, a task which is  a function of the many dynamic features of your business, and  which only you can fully  know and understand,  I would have to say that effective keyword research is more important than is any other factor in driving traffic.  Our free online training videos present specific information about performing effective key word research.

Don’t Buy Cheap Traffic!

Some services will sell you very inexpensive traffic.  When you buy cheap traffic, the visitors will come primarily from banner ads, pop-ups and layer ads.  Are the people who click on these things your customer base?  What do you think?  It’s much less likely that they will be looking for you than if you had found your visitors by appealing to them with relevant search terms.

It’s also possible to buy your way into the paid at section at the top of the search engine results.  The results that come up at the top and in the sidebar of any search are paid ads.  You could just buy a paid ad and be done with it. Problem solved, right?  NO!

The fact is that people using search engines are looking for results that are directly related to the search terms they used.  That’s what they really are interested in.  The paid ads are not anywhere as responsive to those search terms as are the items that appear  in the organic search results below them. The first three items in the organic search results really receive about 80% of the clicks.

This is where you need to be – in the top three.  The remaining 20% of clicks are divided between the paid results and the lower ranked real search results.  To buy a paid ad is to pay for inferior results! There are many other things you might do to boost your visibility and likelihood to be clicked on, even if you find yourself in the lower search results.  Your format and appearance in the results list is in your control!

Good Looking Results Key to Driving Quality Traffic

Good looking results get more attention.  You have the power in WordPress to edit the appearance and wording of the title of your post, as well as the short description that follows.  The description, called the Meta description,  as well as the title that appears in the results list can be defined by you  in optimization plug-ins, such as Yoast for WordPress.

In addition you could, for instance, post a picture in your Google + profile so that every time one of your posts appears in a results list, your picture is also there. For more details about time proven techniques to drive quality traffic, be sure to go to our cost-free video training series.  Go to the sidebar on this page and just click there to get access!  Thanks for your time!

Read about silo structures for linking here

photo credit: Sales Tip A Day via photopin cc
photo credit: mitzpantic via photopin cc

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Hi! I'm a blogging enthusiast and coach. I specialize in content creation, SEO and teaching others the fine art of blogging. My credentials are: BS Electrical Engineering Ohio State University 1979, Engineer, Small Business Owner, Entrepreneur and Content Marketer Extraordinaire!

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