Your Business Website | The Foundation of Your Online Presence

Your Business Website – it’s the foundation of your online presence.

What is the foundation of your success online?  Is an attractive website all that is needed to ensuring success in marketing your business?

Just about everyone these days knows that a business with a website has a tremendous advantage in growth potential over a business without one. You don’t know me, but I can tell you by experience that the answer is an emphatic “NO!” And that is why you don’t know me – because when I was engaged in operating a sales business in the early days of internet marketing, I didn’t know how to market online either. So I have no great internet marketing success story to tell you from my business ventures in the 90s. But I do have a modest success story to tell you, which resulted from a more recent blogging effort designed to promote my own private ministry during the time it was my sole/soul occupation (pun intended).

My First Website Experience

For several years, which happened to be in the early 90s, in the infancy era of internet, my brother and I operated a family business oriented around the sales of highly specialized technical equipment in the land surveying industry. My brother was always more computer savvy than I ever had been. He had taught himself enough about HTML coding, which one really needed to know during that period, to publish a decent looking website. In the beginning, we enjoyed a lot of attention simply because our website was there. A search engine in that era was a very young concept, and there was little that one needed to do to get recognized because being online with a website presence was still a bit of a novelty.

Fast forward about 10 years. We had gained quite a bit of online recognition, but most of it was local and came through word of mouth. The acronym “SEO” was not yet in common

business websites blog

Your Business Website – Your Home Online

parlance. I decided it would be a good idea to initiate an online sales store to supplement our in-store sales. Since my brother was not available for the task, I chose to pay someone a lot of money to develop the online store pages. There was some talk about optimizing search terms, but I understood little about the concept or its importance. Our supplier delivered a decent (and pricey) product. I thought we could just sit back and wait for the orders to start pouring in. But nothing ever happened. We made perhaps a couple of sales from the site over a one year period. Shortly thereafter we ended up closing our sales business, so we made no effort to analyze what had gone wrong. We chalked it up to “bad economy”.

What Really Happened?

The bottom line is that a website presence means nothing today unless it gets looked at.  A house built upon the sand will fall.  If you go unnoticed online, you really have no foundation.  These days, anyone can create a website. Being online is easy. Getting firm footing is another thing altogether.

That is what Strategy Content Marketing is all about.

What specific and definable steps can you and do you need to take to stabilize your stance: to draw attention to your online presence? Attention is needed with respect to these interconnected foundation factors:

  •  Blogging
  •  Social Media
  •  SEO, or Search Engine Optimization.

Our aim is to help you learn to help yourself get noticed

Our aim is to help you learn to get noticed. We can help you to build the foundation of your online presence.  And a strong online foundation translates to a firm business foundation.

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Hi! I'm a blogging enthusiast and coach. I specialize in content creation, SEO and teaching others the fine art of blogging. My credentials are: BS Electrical Engineering Ohio State University 1979, Engineer, Small Business Owner, Entrepreneur and Content Marketer Extraordinaire!

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