Content Marketing Stimulates Business Beyond City Limits

content marketing stimulates business

Our Court House Square 100 Years Ago

Content marketing stimulates business past geographical boundaries

Let’s start out with three questions that have to do with how content marketing stimulates business in general.  Every business person needs to be asking themselves these questions all the time:

  1.  Are you satisfied with your present level of business?
  2. Are you satisfied with your present level of revenue?
  3. Are you satisfied with the level of recognition and authority that you and your business receive?

Most business persons, especially owners of younger businesses that are still struggling to get established, would answer “yes” to all three questions.  You might be in some transition stage where you have more business now than you can possibly handle, but at some point in the future there is no doubt that you are going to want to do more business, and as a result earn more money, and enjoy more authority as the provider of what you do.So, if “yes” is ultimately the answer to all three of these questions, content marketing is going to steer you to finding a way to accomplish all three of those goals with one approach.

Where is your customer base? Is it local?

content marketing stimulates business

Small Town, USA

Do you offer products or services that could be sold outside of your present customer base?  If you live in a small town, the market may be already saturated.  Where could you go to get even more customers than you have now? Now we can address what the term content marketing actually means, because it’s an answer to all of these questions.

Content Marketing

Content marketing is putting content, information, on the internet about your products and services.  Have you ever gone to a search engine to find out more information about a topic? Of course!  Then you know how you have used the internet to find content.  And everybody is doing it, not just you! Make your information front and center for everybody!  Write and publish written content, and video content, about your business.  And then make sure that your content  is the content people are seeing when they search for information.

content marketing stimulates businessBlogs

The blog is the place where you put all of your content – everything you write and everything you make videos about.  You can attach a blog right to your website. If you’re making good content, people are going to start finding it and reading about it.  Every time they search, there you are.  And there they are, on your website again.

Targeted customer lists

Whenever people find you because in your blog you’ve given them something good to find out about your business, you can make them want to be on your list.  People who sign up to be on your list want new information from you. Use that targeted list to send them other promotional offers.  They’ll love it!  This kind of marketing makes you look good while increasing your level of business and revenue. All 3 of our opening questions are now answered!

Everyone Benefits. Cold calling, anyone?  No, thanks.

content marketing stimulates busiiness

Cold calling can be….well…cold….and it can turn into a battle!

Business owners with or without a website can use these strategies to grow their business.  The greatest thing about it is that your potential customers identify themselves to you.  Not the other way around!  Stop that! Does anybody like cold calling?  I have a friend who claims he does.  I know that I don’t! It’s  also interesting to note that many people develop a significant income by using online content marketing, whether they have a traditional “brick and mortar” business that sells physical products, or a less tangible product or service.

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Without a doubt you want to learn more about this!  Please sign up to get access to our free video training series that gives you mound of information about building your business authority through blogging with effective SEO.  The sign up is at the top of the right sidebar. Please go there and watch, and come back with some commentary or criticism.  We want to be graded!  Contact us anytime!  Thanks for making it to the end again!

 

photo credit: epodunc.com photo credit: Marion Brite via photopin cc photo credit: Dell’s Official Flickr Page via photopin cc photo credit: Tony Fischer Photography via photopin cc

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Hi! I'm a blogging enthusiast and coach. I specialize in content creation, SEO and teaching others the fine art of blogging. My credentials are: BS Electrical Engineering Ohio State University 1979, Engineer, Small Business Owner, Entrepreneur and Content Marketer Extraordinaire!

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