Video Authority – Personal and Powerful

Your Video Authority Brands You

video authority

AUTHORI – TAY!!

No factor could be more vital to the growth of your online presence and to the building of your brand than is your video authority.  Most of the emphasis on video authority is placed, for good reason, on YouTube.  But there’s a lot more out there.  Don’t miss out on some easy publicity!

 

Now You CAN Be Everywhere
– at the Same Time!

Let’s talk briefly about the untapped power of the internet before getting into the meat of this post. By appearing on video, you are making a powerful personal connection with your potential clients.  This is your opportunity to actually put yourself personally in front of them without the need for your physical presence.  And, the more platforms you are seen on, the more opportunity there is for people to be listening and watching you personally, all over, and at the same time! Isn’t this what people have always wished for?  To be in more than one place, personally, at the same time?  And the internet delivers it!  Think of the power behind that!

Parallel and Competitive Video Hosts

video authority

Choose from Multiple Hosts!

We recently began to share video content on some other relatively popular video hosting platforms because we want to be seen all over.  Though none of the parallel and competing video hosts will ever stand a chance of driving as much traffic as does YouTube, there are several that are worthy of consideration.  We did some traffic research and chose to go with what appear to be the top five video hosts.  The numbers are truly significant.

YouTube Rules!  Why Bother with Anyone Else?

My late Dad loved to use this old proverb whenever us kids were being picky about things that we had received free:  “Never look a gift horse in the mouth.” In other words, when things are handed to you, don’t be concerned with how inferior they may be.  Focus instead on what advantage you can take of the fact that they were handed to you free of charge, and be grateful for it.  Let’s look at some of the major alternative video hosting services and talk about what you could be missing by not using them.

By the Way, You Don’t Have to Create Extra Video Content

You don’t have to record multiple sets of video content covering the same material (but it never hurts if you do).  You can upload the very same video content to various hosts.

video authoroty

Don’t worry, it’s safe to do more than you have to online!

When you use similar but differing titles and descriptions for each upload, you also boost your own find-ability by spreading the base of key words which could result in your video being found and viewed.

After you shoot a new video, take a few minutes extra to do that.  And take a few minutes to develop a spreadsheet to manage and track what you have uploaded. We can help you with that.  It’s in my plan to include a free training video on that subject, but at the time of this writing I haven’t got around to recording it yet.

The Top Five for Video Authority

Here are the top five alternative video hosts that we have chosen to use.  We chose them on the basis of usage statistics.  You might want to decide on different ones, but these all appear to get the most traffic, beginning with YouTube.

You Tube Statistics Summarized

First of all here is why you must be using YouTube.  These statistics came directly from YouTube.

  • More than 1 billion unique users visit YouTube each month
  • 1.2 billion total views per day
  • Second most used search engine in the world, right behind Google.
  • Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth, and 50% more than last year
  • 100 hours of video are uploaded to YouTube every minute
  • Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year

Four Other Major Video Hosts Summarized

There are plenty of other players out there, but we have chosen these four to complement our YouTube video presence.

  1. You Tube: 1.2 billion views per day
  2. Daily Motion:  60 million views per day
  3. Metacafe: 17 million views per day
  4. MyVideo: 7 million views per day
  5. Vimeo: 1 million views per day

I tend to prefer Vimeo and Daily Motion purely on the basis of ease of use.  If your videos are correctly SEO prepared (i.e. so that they are really searchable and findable) then you will be seen. Those numbers are views, not searches.  Just imagine how many searches must have taken place before they turned into views!  It’s not that difficult to put your videos in the que to be found.  It takes only the plan and the initiative to carry it out.

Learn More for Free!

In addition to the more generally oriented articles that we publish here daily on our growing blog,  you can find more complete and detailed information about every detail of content marketing in our free video training series.  Kristen is the presenter in most of them.

Our objective is to help you help yourself to expand your bottom line by increasing your online presence.  Our services include not just SEO work, we focus on teaching and guiding you to learn to manage your own content marketing. We believe that effective content marketing, once properly implemented, is truly a stimulus to the overall economy. Be sure to go to the top of the right sidebar and get access to the free video training.  Then give us some feedback.  Please!  We would love to hear from you!

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Developing Content Marketing Authority

Content Marketing Authority

A basic understanding of content marketing must precede the ability to establish content marketing authority. Kristen and I have found out that we need a few good one liners because “content marketing” isn’t a word people that many people know yet.

But they need to know it if they expect to develop authority!  And if you can’t describe what you do in just a couple of sentences, it doesn’t sound interesting or worthwhile and you lose them.

We want to keep everybody we talk to, so here are a few one-liners on Content Marketing:

  • Increase your bottom line:  Get recognized and respected online.
  • Got a website?  Then let the world find it!  You’ll get more business!
  • Grow and Manage your online presence: It brings you business!
  • Spread your authority online:  Being found brings new business!

What do all of these one-liners have in common?  They all have to do with being online, and they have to do with making more money.  If you’re in business and you aren’t a hot topic that comes up everywhere where people are looking for information (ONLINE!) that has to do with what you do,  you need to become one!

Become a Hot Topic!

marketing authority

Be One! You Must Be Seen and Known!

If you become a recognized authority at what you do, your customer base will start to mentally connect your name with your business.  How does that happen?

You become an authority at what you do by being involved with groups and activities connected with your work.  In the internet era, those groups and activities are online.  In the pre-internet era those things were offline.  But they are the same groups and activities.

There are a lot of success stories that sound like this, aren’t there?  How about Steve Jobs and Bill Gates?  They both were just tech nerds that started out in their garages!  They didn’t use the internet to build their reputation because it didn’t exist yet.   In marketing-speak, they built their” brand”.

What distinguished those two engineers from a sea of equally qualified and inventive engineers?  It was nothing other than “brand building”.

What happens when you don’t build your brand?  What happened to all of Bill Gates’ and Steve Jobs’ friends and peers who were just as clever as they were?

Well, really, nothing significant happened to them.  In contrast, what happened in the lives of these two guys who understood how to “build their brand”?

There are brand building businesses like Microsoft and Apple, and there were all the other non brand building businesses who sold computers and operating systems that eventually went by the wayside.

Which category would you rather put your business into?

Branding Principles Apply at ALL levels of Business

Everybody can identify with the success of Apple and Microsoft, but you don’t have to be a prospective corporate giant to experience the same principles

The sky is the only limit!

The sky is the only limit!

of publicity.  A principle is a law that operates always, and on anything it is applied to.  And branding is a principle!

Maybe you only run a gardening shop.  If there are a couple of other good gardening shops around town, and you are the one who always toots your horn in the local Gardening Club newsletter every month, and the other two stores don’t, which store is most likely to be perceived as the authority on gardening?

The Essence of Content Marketing

There are many ways to build your brand, with or without the internet. Your customer base is finding what they want to find on the internet.  Are you going to play in the same game as them?  The essence of content marketing is brand building, specifically online.

Develop Content Marketing authority!

Not to sound like a broken record, but please watch our free video training series presented mostly by Kristen, but partly by me.  You will be emailed a link to it by simply filling in the box at the top of the right sidebar of this page.  Then let us know how we are doing!  Drop us a line.  We would be happy to hear from you!

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Video Blog Marketing on the Cheap

Video Blog Marketing – It Doesn’t Have to Cost a Lot!

“Video blog marketing” is a catch phrase that describes the use of an authoritative blogging platform that’s enhanced by the personalized  power of video presentation.  And “on the cheap” is a term that describes the way a lot of us like to do effective things!  Put them together and what do you have?  An effective video- personalized blog that people identify with, and one that doesn’t cost you a lot!

The Appearance of Your Site and Blog

There is much you can do that costs from little to nothing to present your website and blog in a neat, attractive, and professional format.  That’s the primary reason we like to develop websites using WordPress, and it’s why we encourage you to learn to use WordPress too.  Any average computer user can learn to alter the entire look of a Word Press website, or even to create one entirely from scratch.  Uusing WordPress, it’s also easy to embed personalized videos within your posts.

Kristen talks quite a lot about the technical how-to’s  of that very subject in her free video training series on content marketing (available by filling in the sign up to the right of this post).

video blog marketing

Our video crew – NOT!!

The Appearance of Your Blog Embedded Video

At the present time, we do not have or use any video editing tools, nor do we hire any professional video editing services. We are operating “on the cheap”!  So, we only can adjust the factors that are actually in our control.  That means, primarily, how we come across on camera.  Without the addition of professional editing resources, there are going to be interest and viewing factors that will remain beyond our control.  We always tell ourselves, “perhaps later”!

Being Ourselves

I firmly believe that for a business which involves a lot of personal interaction, the greatest virtue of video marketing is in allowing people the opportunity to get to know you before they ever even have an opportunity to speak to you or to meet in person.  That ever-important  first personal impression is already made in your videos.

Many people just feel like they never will be comfortable making videos.  So, they either don’t bother, or they hire their video work out.  Neither of those choices is an effective option for the business owner striving for personal brand recognition.  In my experience, contracting out any task at all does nothing to stimulate my own learning and growth process.  Because video is at the top of our “must be competent at” list, we work hard at producing our own videos as well as we can on a shoestring budget.

Once you get past being camera shy it gets easier. I have a rather silly sense of humor, so occasionally, I let something spontaneous and along the lines of silly stay in a video, because I think it helps people identify with my true character.  So, when I meet someone, they can feel like we already were friends long ago.

Lack of Professional Video Editing can be a Boon!

video blog marketing

This is more our style!

Always focus on what you have, and not on what you seem to lack! I do my best to compensate for our present lack of professional video editing control by continually practicing the art of presenting my real character on camera.  And it hasn’t been easy!  It sometimes means many retakes.  Many retakes also translate into a lot of mental repetition.  But I am only repeating the things I need to know well anyway!

Lack of editing also can mean putting up a video that we are not completely comfortable with.  But we know that whatever we publish is the best we could produce at the time it was done.  We can, and do, often go back and replace the poorer videos with better videos.

Your Best Ally:  The Expression of Your Real Character

Video blog marketing on the cheap means expressing your real selfhood. I believe that honesty always shows through, and that it prevails over what many perceive as the benefit of a flawless professionally edited video production.  Whatever character traits distinguish you from others, just work on presenting them in your video, and keep doing it, over and over.  Don’t quit!

Allow me please to plug our very personalized free video training series.  Kristen stars in most of them.  Please let us know how we are doing!  Thank you for following us, and we look forward to being in touch with you.

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Driving YouTube Traffic

Driving Your Share of YouTube Traffic

YouTube traffic is a term that means, to you, how many people viewed your videos.  How might  your number of potential views be figured?  We could at least begin to get a general idea of your potential YouTube traffic volume by just considering the vast size and popularity of all of YouTube.

YouTube Statistics

It’s easy to find statistics online.  So I went and found some statistics about the number of annual YouTube searches, number of  YouTube users, and the number of hours of video that are viewed on YouTube.  These numbers all came from 2010, 2011 and 2012 statistics, so we can be assured that they have grown and continue to grow, probably exponentially.

  • Number of YouTube searches per month:  3.7 billion
  • Number of YouTube users per month:  1 billion
  • Number of hours of video watched per month:  6 billion
  • Number of individual videos viewed per month:  120 billion

If You Don’t Show it to Them, They Won’t See It!YouTube Traffic

YouTube received the equivalent of 140 individual views per year for every single person on the earth.  Out of 3.7 billion searches per month, some number  is certainly searching for what you have to offer!

Are you going to put your presence in front of that number of searchers?  If you don’t do it, they will go to your competition who is putting their presence in front of them!

Getting Your Fair Share of YouTube Traffic

The basic methodology for driving traffic to YouTube videos is not in any way different from the basic methodology that needs to be applied in driving traffic to your blog posts.  Once you know how to optimize your blog posts for SEO, you also know everything you ever need to be known about ranking video for SEO.

At present, the only way that a search engine can judge the quality and the worthiness of ranking of a piece of video content is to examine the text which describes it.  The YouTube search engine has NO idea what is contained in your video until you tell it what’s in it, in the text. The YouTube search engine, just like the Google search engine, or Yahoo, or Bing, or who ever, cannot see or recognize actual video content.

Of course, we do know that there are video content editors who scour for inappropriate material, but none of that has anything at all to do with search engine ranking.

YouTube strategy

Who is the Lead Dog?

Where is that Video Ranking Text Located?

At the bottom of each YouTube video submission is a Video Title, Description, and a place to supply tags which you feel are appropriate for the key words for which you are trying to rank the video.  These are the only  factors by which your video can be ranked in the YouTube search engine.

Keep in mind also that these same title, description and tag factors are also used to rank your video for relevance in Google and every other relevant search engine.

Some Guidelines to YouTube Video SEO

Having a distinct video blog can be a good thing, but in general, YouTube videos which are used in business promotion tend to be posted as supporting content embedded within a blog post’s text.  Follow all the guidelines for SEO ranking in your blog post, then use that same material to fill in the Title, Description, and Tags when you upload the video to YouTube.

In the rare case when your video isn’t actually supporting content for a blog post, just pretend like it is.  In that case sometimes it’s helpful to actually write some supporting text in your website editor as an unpublished  draft post. That way you  have some kind of tool to check your SEO content quality in the text you plan to put in the video description.  Most of our followers are using Word Press.  If you’re not using Word Press, every good website editor includes  some kind of SEO quality checking plug-in.

Title

The most important factor is the use of a focus key word.  The title of the video should generally be identical with the title of the blog in which it is embedded, and  that title needs to include the key word phrase.

Description

It’s a safe bet to open the description by just repeating the title.  On the line below, paste the link to the URL of the blog post.  That’s the backlink to your site, so don’t forget it!

Under that backlink, just cut and paste the first two paragraphs or so, and then the very last paragraph of your blog post, leaving out the middle.  If you did a good job on your SEO factors in the blog post, then its opening and concluding paragraphs are going to contain everything that the YouTube search engine will be looking for.

As an extra measure you might want to include an additional backlink to something relevant on your site as well.  Take a look at any of our videos and you will see that we always include an concluding backilnk directing the reader to our signup sheet a d showing them our training video offer.

Tags

Once again, use the same tags as you did in the blog post, and/or whatever else comes to mind which might be relevant.

That’s How YouTube Traffic is Driven!

You can see a lot of this in detail in our training videos, available by hitting the signup button in the right sidebar of this page.  Then never hesitate to contact us to learn anything more!  Merry Christmas!

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A YouTube Strategy – Channel Creation!

YouTube Strategy Embraces ChannelificationYouTube strategy

Today nothing could be more vital to “building your brand” than implementing the new YouTube strategy that embraces what a YouTube executive has called “channelification” !  Since its acquisition by Google in 2009, YouTube’s trend towards individual  “channelification” has caused it to evolve into the very cornerstone of all online video presence.  Thanks to Google’s dedicated work, which includes having changed the way videos are organized and categorized, YouTube has become the necessary platform from which to build your online brand recognition by video.

The Trend Towards “Channelification”

The recent “channelification” trend within YouTube has become its most powerful and most useful feature.  If you plan to build your brand by establishing a video presence, establishing your own video  channels is indispensable.

Just a few years ago YouTube was operated much like any other search engine. People simply found the You Tube video content they were looking for by just letting the search engine reach into the vast sea of video content  to fetch the requested items.

What If There Were TV Programs but No TV Channels?

Imagine a TV world where all the shows would be available their own tunable channel, with nothing to group the like shows together. The TV Guide would be a little harder to use!  We might liken the conventional online search process to the search of a television program in such a world, where the TV programs are like the contents of that basket of discounted DVDs in WalMart. How do channels help? Channels organize. It’s like putting compartments into that big basket of DVDs. With the existence of channels, someone looking for a particular football game is probably going to go for example, to  ESPN before starting his search. Not only does this make finding that one game easier, but because people are looking for other football games all the time on ESPN, and finding them quickly, builds notoriety for ESPN as a competent sports channel.

But There ARE Channels!

YouTube strategy

Ha! Made You Look!

YouTube discovered that the “channelification” concept is equally important to online video searches. People search for particular items.  When they find what they are looking for, they also tend to be interested in also finding similar items. Why not group them together?  Everybody wins, searcher and searchee!

“Channelification” of YouTube videos leads people to find more of what they are looking for while at the same time promoting parallel items published by the same source.

You Tube has become THE video content creation platform of the era. It is firmly embedded into people’s minds as THE single destination for information, for business and pleasure!

Start and Grow Your YouTube Channels Now!

Take advantage of the free opportunity presented by YouTube to establish your own brand on your very own channel, or channels! A channel completely defined and managed by you, focused on your specialty, defines your brand and drives traffic. A well developed channel will in time develop a following of its own.  You are totally free to control the volume and quality of content on your channel.

For Further Exploration

For deeper discussion and technical content, please visit our complete and free video training series on content marketing. We used YouTube!  Fill in the signup box at the right side of this article and you will receive a link to the videos. Then we want to hear from you!  Merry Christmas!

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Video Content: The New King of Content?

online video content

Promoting Video Content Online

What’s the best way to promote video content?  Blogging is king when it comes to basic content optimization.  But what is the most effective way to promote the video content you embed in your blog posts?  Embedded video presence helps the SEO of your blog post to build ranking, but did you realized that each of those pieces of video content also stand on their own, parallel to your blog?  Don’t forget to optimize them too, or you’ll be missing out on some built in SEO.

Every single piece of embedded content can also be hosted in multiple places, the more, the better. Each one of them provides yet another backlink opportunity to point back to you.  Why not have several similar pieces of your own content contending for search engine ranking, instead of just one?  Wouldn’t it be better for your content to appear in all three slots of the top three in a Google search result, rather than in just one of them?  In fact wouldn’t you rather just dominate the first page if you could?

video seo, video contentWhere to Post Video Content

First of all, don’t try to self host your own video on your own blog post in WordPress.  Technically, of course, it’s not hard to do.  The primary reason in my mind to avoid self hosting is that it does nothing for your SEO whatsoever.  Why not present your video to the world on the platforms the world is watching?  Each one of those video hosts is actually another search engine in itself.  Your own website is no search engine!

Second, there are technical reasons not to mess with video self hosting.  Just don’t bother.  I found out the hard way that it’s more trouble than it’s worth.

So, start with a YouTube strategy, of course!  YouTube gets about a billion searches per month, and that translates  six million hours of video  viewed by internet users worldwide each month!  That’s a lot of potential viewers!

 

Besides the fact that YouTube is the world’s largest video hosting  platform, and that it is the second most searched search engine in the world, second only to Google, there is yet another advantage:  YouTube is now owned and operated by Google, and  Google loves their own stuff.  They think their own stuff is pretty important because, well, it is!

Other Video Platforms

We recently started uploading the very same videos that we have on our YouTube channels to a variety of other video hosts.  It takes very little extra effort to upload the very same video you just sent to YouTube,  to Vimeo, Daily Motion,  Metacafe, Vidmy, VideoBam, etc.  Take your pick.  There are many more.  Our personal favorites for ease of use are Vimeo, Daily Motion, and Vidmy, but that’s just personal preference.

SEO Factors for Video Hosting

Search engines are totally blind to graphic and video content.  It does not matter what content the video data actually contains.  The search engine knows nothing more about the content of a video than what you tell it in the descriptive data you provide to the host when your upload has been completed.   

So, it’s vital that you fill in the title, descriptive information, and tags with information that’s relevant to the blog post in which your video is embedded.   Unless you provide that information, a search engine is incapable of ranking your video for any key word whatsoever.

To Learn More About Promoting Video Content watch our Free Training Series.

Our ever growing and improving cost free video training series about online content marketing is available by enrolling on any of our pages.  Our aim is to help you learn to steer the course of your own online marketing ship.  Please give us some feedback on our videos!  We look forward to hearing from you!

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Internet Marketing Training | Internet Marketing Buzzwords

Internet Marketing Training and Internet Marketing Buzzwords 

This short article on internet marketing training introduces to you an understanding of the phrase “internet marketing training” .The theme “internet marketing training” is one step more specific than is the very general subject of promoting your business.

Defining specific things in the internet world translates to using internet marketing jargon. Technical jargon is often referred to as buzz words, or buzz phrases.  When we hear these buzz words or phrases or acronyms being used, we are sometimes not even sure what they mean!  Let’s talk now about some of the commonly used words and phrases that pop up in the world of internet marketing, just what they actually mean, and how that understanding will help you learn to promote yourself, or in buzz speak to “build your brand”

Internet Marketing Industry Buzzwords

You are probably here reading this blog post because some familiar word or phrase which came to your thought related to something you wanted to know about.  That word or phrase was most likely an industry buzz word or buzz phrase.  You probably searched on that buzz word or buzz phrase, and as a result you were directed here. Buzz words are often thrown around in conversation without explanation of their meaning, and people are often embarrassed to admit their ignorance of the terms.

Let’s not be embarrassed!  Here we aim to define some of those terms, while at the same time discussing what they are going to mean to you in terms of helping you to make your presence known through your website and blogging. Perhaps gaining some insight to such terminology is part of your motivation for being here now.

I decided to write this article because I think that the lack of understanding of the meaning of  buzz words and industry acronyms can often become stumbling blocks to your progress. People are unwilling to admit what they do not know, and that unwillingness holds them back.  Those using the technical jargon are unaware of that ignorance, and they keep talking.  That can get both of you nowhere fast and is just a waste of everyone’s breath!

Our Major Emphasis (In Marketing  Buzz Phrase Terms)

internet marketing training

Effective internet marketing training puts you in control!

You may want to learn about some new topic, but when you go to get answers from some expert about it, you might find their explanations less than totally helpful because of assumptions that have been made about your foreknowledge about them.   When an explanation includes the use of additional unfamiliar terminology, then it’s not really helpful to you.

On that note, we are going to use possibly still undefined some buzz words and phrases to examine some of the major areas in which we can provide tech support to you.

Internet Marketing Tech Support Services we Offer include:

  1. Implementing SEO Techniques
  2. Brand Buiding
  3. WordPress Setup
  4. On Page SEO
  5. Off Page SEO
  6. Website design emphasizing WordPress
  7. Local SEO techniques – driving local traffic to you
  8. Social media setup and streamlining
  9. Video marketing and its SEO techniques
  10. Content Marketing and Content Editing for SEO
  11. This List can be endless!

If any of these terms are at this point unfamiliar buzz phrases to you, then be sure to read and view the follow up blog and video.  These are just some of the things we aim to help you with.  As item number 10 says above, the list could be endless!  In the follow up article we will explain each term, and discuss exactly how the understanding of each concept will ultimately translate to increased business for you.

Interested in Improving Your Internet Marketing Power?

If this post has peaked your interest, please be sure to go to the sidebar at the right side of this page to enroll for access to our effective internet marketing training.  It costs you nothing!  If you like our style, then ask us what more we can do for you!  We sincerely look forward to hearing from you!

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How to promote Your Business Online

How to promote Your Business Online

Learning how to promote your business online may seem intimidating, but it really should not seem so. The fact  that in today’s business world you really CAN’T survive without being internet savvy. But, we are here to show you that you need not be put off about it if being on the computer is not really your thing. It’s really easier than you might imagine. In fact, it’s so easy, even a caveman could do it!

promote your business online

Get Online!

People in business since the beginning of time have been concerned with learning how to effectively promote their own business.  It’s called branding. In every era, the most successful business people only got to the top of their game by becoming thoroughly familiar in whatever the most effective medium for reaching their customer base happened to be.

No medium of effective people reaching has ever been truly hard to understand, but the fact is that human beings  become set in the ways they have learned.  Humans resist change.

How to Find Your Way Up and Over!

Strategy Content Marketing is here to push you past that point of resistance, up and over the crest of that mental hill.  Then we’ll help you pick up speed on your own by giving you all the tools you need in order to learn how to make yourself the most visible online.

These same online techniques and concepts apply to your activity, whether you are trying to promote a service business, a line of physical products, a charitable organization, a club, you name it.  It is always most logical to do as much of your own promotion as you possibly can, because nobody knows what you do, or whatever the activity may be that you are promoting, than YOU do.

Our cost free video training series is designed to give you the information and confidence you need to put you and your organization in front of the right people.  How do we do that?

The Fundamental Techniques of promoting your business online

Online marketing focuses on what marketing people like to call “Building your brand”.  That translates to putting you and your organization front and center.  When people search online using terms and phrases that are most relevant to you, you and your information needs to be at the top of the list.  That action translates to a phrase and acronym  which is becoming increasingly common in the internet marketing world, known as Search Engine Optimization, or SEO.

Watch our training series to learn all the fundamentals of how anyone, yourself included, can “build their own brand” by learning to appear at the top of search engine searches.  Whether you are a total newbie, or just a seasoned computer user wanting to learn more, we guide you through every step you need.  the setup of a website and blog, how to make the most effective use of the growing trend of video  promotion, how to optimize the effectiveness  of both printed and video content by using proven  search engine optimization (SEO)  techniques, and how to use the growing list of social media and a variety of specific types of online content marketing.

Sign up and watch your business grow!

Look to the right of this blog in the sidebar to sign up and take advantage of a wealth of useful and cost free information that can  be gained from our free course.  We look forward to corresponding with you, and hope that in the future we all may be of mutual benefit to one another!  You CAN do this!  Congratulations on taking the reigns and making the decision to promote your own business online.

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Why Video Marketing? That’s Where the People Are!

Video Marketing is Hot!

Here’s why video marketing is good for any business or organization: In a nutshell it is because people like to watch video, and ANY business owner wants to engage with potential customers. Generally people will watch a video before they will read an article because videos take less effort for the consumer than the written word.

Any marketing effort should go where the people are. You wouldn’t drive out into the middle of the desert far away from any road and put up a billboard! Any advertising or marketing efforts you put forth are wasted if it doesn’t get your message in front of your target audience. If you could afford it, I’m sure you would rather put that same billboard on the busiest street in the busiest neighborhood around. That’s what YouTube is right now. It’s the busy street on the busy corner!

Why Video Marketing Youtube Statistics

Youtube’s Statistics Indicated Why People Should Use Video Marketing

 

Though  YouTube is not commonly thought of as a search engine, it really is a search engine. It’s a search engine that specializes in video content. YouTube has grown to be the second most used search engine on the internet, right behind its owner, Google.  And have you noticed the growing trend of paid video advertisements appearing at the front of videos?  The face of video presentation and advertising is changing with the continual improvements and upgrades in internet bandwidth and data speed.  In the past, bandwidth belonged to the full time broadcasters.  With the internet, we have all gained the capability to reach out and broadcast on our own, using our very own “on-demand” bandwidth.

Video Presence Delivers the Quickest SEO Ranking

YouTube was an instant success after its founding by three former PayPal employees in 2005, adding millions of users in its first year. Google bought it for $1.65 billion in 2006.  This still fast-growing video site, which had about 800 million unique monthly users even a couple of years ago, now represents one of Google’s key opportunities to generate new sources of revenue.

Your goal in business, regardless of what you do, is to put yourself in front of more potential customers.

If you now have an  online presence, the effective use of video most effectively boosts your ability to optimize that online presence.  Video not only boosts the potential of its sister  marketing tools  – blogging, social media marketing, list and email marketing, etc. –  but it stands strongly on its own as well,  thanks to You Tube as well as a growing list of other effective video hosting platforms.

Though creating strong video content for your business is a good way to reach a variety of markets and engage your audience, at Strategy Content Marketing we take the point of view which says that some exposure is better for your business than is no exposure.

Video is a very effective marketing tool when done well.

However, at least some attention to quality is vital!  It is also true poor presentation can also be a self imposed thorn in your own side, because in the eyes of your potential client, your video content is a reflection of your work.

Youtube is a Great Marketing Tool

YouTube is a good source of getting views for your videos as it is the second largest search engine on the web.  Assuming that you have followed our lead and have already made the decision to create a website and blog presence in which you can host your own promotional videos, you might as well also take advantage of the additional option of hosting your videos directly on You Tube.  If the keywords you are targeting cause video results to turn up in the search results, that’s great for you and your site!  That means you have been doing a good job driving up SEO factors on your site.

When your videos begin to appear at the top of YouTube searches on your vital keywords or phrases, a circumstance which is currently relatively easy to get under your own control, then you might as well take full advantage of your high SEO ranking on YouTube, and turn it into traffic directed at your own website.  Effective video content, as well as the use of links back to your website or blog via your YouTube video postings will always result in more traffic and business headed your way!

Thoughts about Video Production
  • Let’s outline some essentials getting off the ground with a viable video marketing strategy.  You can work on polishing up the details as time goes by.
  • Identify Your Audience and Address only Them
  • Focus your message on a specific and well-defined target audience.

You may have products and services that can benefit a wide audience, but   your video will be most effective if you focus on one point and don’t try to gather anyone else in. Decide who you want to address. Remember, when you try to speak to everyone, you speak to no one.

Let’s say your products are, for instance, outdoor oriented, then speak to the camera like you would be speaking to outdoor enthusiasts.  Your choice of language and mannerisms needs to be appealing to that group.    You know how fishing and hunting enthusiasts talk.  Talk like them and appeal to them.  The moment you broaden your image to include everyone, you lose the audience you were after.

Keep The theme of your content the same in written, video and image content!

Write yourself an outline of what you plan to say and stick to it.  A certain amount of pleasant conversation, or perhaps throwing in a relevant anecdote that’s not in your script helps you to sound natural, and is a great idea, as long as you stay on topic.

How Long Should my Video Be?

This goes along with staying on theme.  Staying on theme keeps you from rambling on and on and on.  The length of your video of course depends upon the complexity of what you are presenting.  If you are selling a product and just highlighting competitive selling features, then keep it at 60 to 90 seconds.

More complex topics naturally require more time.  We like to keep our marketing videos around 3 -5 minutes.  Any video extending into the 10 minute or beyond range had better be darned interesting, or you will lose the audience.  However, complex subjects may in some cases need a lengthier presentation.

But there are different kinds of videos for different purposes. Marketing videos are one thing, but training videos often need to be longer to fully explain a concept.

The bottom line to controlling the length of your video is to watch your content and stay on track.  Deliver a single message with your video so viewers have a definite takeaway.

Don’t Be Intimidated and Don’t Get Discouraged!

Finally, remember that Rome wasn’t built in a day. This same mantra can be applied to video marketing. Very rarely do videos go viral.  A good video marketing strategy requires consistency, dedication, and patience.  Keep watching and following your statistics and make changes accordingly, and stay the course!

 

photo credit: Rego – d4u.hu via photopin cc