Brand Yourself with The Power of Podcast

How the power of podcast can better define you online

We only recently found the time to add the power of podcast and real time audio broadcasting to our growing arsenal of online promotional methods and servicesAnd we’re having fun with it!

The internet is free, dummy!

The greatest thing about many types of internet promotion is that they are free!  There are countless free platforms where you can share your written content, personalized video and audio content for all to see and hear, on demand, 24 hours a day, seven days a week.

power of podcastVideo vs. Audio Platforms

Video is a necessity, but the power of audio needs to be taken just as seriously. In our personal experience we found it a little more difficult to get used to being on camera than getting accustomed to just being on a microphone.  For me, there was more intimidation to the thought that thousands of people might be watching me in person than might be just listening to me.  But it didn’t take more than a couple of weeks worth of making videos to get over that.power of podcast However, I do still feel that my demeanor on video comes off as less than fully comfortable than in does in audio.

Real Time and On Demand Audio!

Audio podcast service providers such as Blog Talk Radio offer real time (live) broadcasting.  After the show has aired, the host service provides us (and the public) with an online podcast link to the show. Each show is then available, for all time, to be listened to on demand by anyone who finds it, the world over.  The podcast resides forever with the host service, Blog Talk Radio, as one searchable piece of content in the same manner as each of our YouTube videos is also a searchable piece of content. In a way I’m glad that none of my YouTube videos were ever broadcast live.  Sometimes on an off day we have to do several takes before a video comes off with a comfortable feeling.  On the plus side, the repetition is also good for me in terms of burning a permanent retrievable record in my mind.

power of podcast

We’re having more fun here than a barrel of monkeys!

It’s fun, and it shows!

Live audio makes possible and encourages audience participation.  Because we’re doing both shows as a team, our shows come across as  an extension of our own personal ranting that goes on in our office all day long!  We have a great time working together, and that shows in our on-air tone.

Strengthen your brand with the power of podcast

power of podcast

Don’t mess with this lady!

Besides the thrill of the thought of people actually listening to us, our podcast presence really does a lot more.  Because of the internet, there’s a whole new culture developing in the world of broadcasting.  In the past, only the elite or the connected had access to being heard by the world.  With the internet, the only factor that restricts your own self promotion is the time and effort you are willing and able to put into developing your presence there.

Fathom the potential power!

The world needs to grasp the power of distributing personal and business content across the net.  The limitations of time and space have been literally lifted by the internet!  Do you think that’s an exaggeration?  It’s not! You can now actually be seen and heard in more than one place at the same time.  Anyone can!  All you have to do is to make your image or your voice available for all  to be seen or heard.  And it’s free!  Isn’t that incredible?

The vast economic potential of content marketing

Imagine the economic potential behind the inescapable and coming discovery that the internet literally defies some aspects of the laws of physics!  This discovery is literally a key to escape from economic recession. power of podcastWe can all certainly imagine the difference that would result in our own business if we just stopped wasting our time marketing to people who have no interest in what we have to offer. What is the world were to discover this great fact?  They will – it is inevitable.  Shouldn’t you get on the bandwagon now?

Be Ubiquitous!  Spread your presence!

The foundation of being seen online rests first on your website associated blog, and second in its embedded video and audio content  which  lives out there in the internet world as independently searchable and findable content. Each piece represents you, points to you and your website, while performing the parallel function of speaking for you, in your voice the world over 24/7.

More Free Information

Our bottom line objective is to help the world become more aware of the unlimited potential available through a properly understood and utilized internet.  That understanding is only beginning to unfold.power of podcast Learn all you can about basic content marketing, a tool which keeps your promotional efforts focused only on interested listeners, in our free video Then let us know how we are doing.  We’re constantly upgrading and adding new training content.  Then drop us a line, for any reason at all.  We look forward to talking to you!

 

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Management of Social Media Sharing Illustrated

The Effectiveness of Social Media Sharing 

social media sharing

ER, I mean TWEET!

Everybody is talking about the importance of social media sharing.  Let’s make clear just what social media sharing really does, and talk about why it’s a vital component of every content marketing strategy.  A prerequisite to to understand the function and importance of backlinks.

What are Backlinks?

A backlink is any link which an internet searcher is likely to find within your piece of content which directs him/her back to your website. As your blog grows post by post, you are creating an ever growing and interconnected mountain of references, each of which exist as a separate piece of content, and each of which contains a separate backlink pointing to your website.  The more, the better! social media sharingYour pieces of searchable content include your written blog posts with videos and pictures embedded in them.   Each post is a separate piece of content.  Because your embedded videos also stand alone on YouTube and possible on other video hosts, they also exist as independent pieces of searchable content.  You might also be using podcasts related to each post, as we recently have begun to implement. So, you might have the potential of having an entire handful of stand-alone pieces of content associated with each single written blog post.  In our case we publish from 4 to 6 pieces of content online for every post we write on our main blog. To search engines, each one of those pieces of content is a separate and searchable item.  Each item exists for the primary purpose of providing a backlink to the internet searcher who finds them, thus pointing them to your website.  The whole reason for creating this huge number of separated items is to increase the probability that someone is going to be directed to your website.

I’m not quite ready to talk about social media yet…just keep reading!

Before we get to social media, there is a point to be made about backlinks. I’m going to use our own situation at STRATEGY Content Marketing as an example.  We usually publish at least two videos associated with each written blog post.  Sometimes we publish that associated video content on hosts other than YouTube, so we sometimes have as many as 6 pieces of video content per blog post, and recently we began to add podcasts associated with each blog post. So, if we were publicize ourselves at maximum capacity that would mean that 7 pieces of separate and searchable content would exist in support of each blog post.  Let’s say that in an average year, I expect to publish 300 pieces of content on my blog.  That’s a reasonable number for anyone serious about implementing a content marketing program. 300 blog posts translates to 300 + (700×3)=2400 pieces of independent searchable content residing out there on the internet waiting to be found, each one with a backlink to our site.

OK. Now let’s talk about social media

With 2400pieces of content waiting to be found in search engines, what could we do to boost interest in getting them viewed, besides just waiting on them to found by search engines? We could wave them in front of people! That’s what social media sharing is all about.  This is best illustrated in the video found in this post.  I have chosen to eventually share each and every piece of content with 15 independent social media platforms.

Let’s do the simple mathsocial media sharing

This example is hypothetical and for illustration.  But if you watch the video and start looking at all the x’s marked in the sharing boxes, it sinks in even more  how effective it is to share your content on social media.  Each social media share represents multiple opportunities for someone to look at one of my pieces of content, each one of which which is designed to get them to look at my website. 100 blog posts with videos and podcasts translates to 2400 pieces of content. Sharing each of 2400 pieces of content to 15 different social media platforms results in 15×2400=36,000 invitations to look at my content.

What happens if I don’t share?

There are two consequences: 1. If I don’t share, I turn down 36,000 free invitations to look at my content.  How many views will I get per invitation?  That depends upon a lot of factors.  It could be anywhere from zero to hundreds, depending on the content itself and where it was shared.  Whatever that number might be, multiply it by 36,000.  That’s how many visits to my website I would be turning down if I failed to share my content. 2. Each share is noticed by the major search engines (keep thinking Google).  Google judges your material to be more relevant when it is recommended by social media shares.  By failing to share I would also be turning down 36,000 opportunities to make my content rank higher in search results.  Would you really be effectively promoting your business?

An Invitation to you!

Please, watch not only my embedded on screen video here.  Please go to the top of the sidebar at the right side of this page and enroll yourself!  You will be sent a link to our free video informational series on content marketing. Please watch and then send us some feedback. We would like to hear from you for any reason!  Give us feedback, or drop us a line with any questions or comments!

 

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Video Authority – Personal and Powerful

Your Video Authority Brands You

video authority

AUTHORI – TAY!!

No factor could be more vital to the growth of your online presence and to the building of your brand than is your video authority.  Most of the emphasis on video authority is placed, for good reason, on YouTube.  But there’s a lot more out there.  Don’t miss out on some easy publicity!

 

Now You CAN Be Everywhere
– at the Same Time!

Let’s talk briefly about the untapped power of the internet before getting into the meat of this post. By appearing on video, you are making a powerful personal connection with your potential clients.  This is your opportunity to actually put yourself personally in front of them without the need for your physical presence.  And, the more platforms you are seen on, the more opportunity there is for people to be listening and watching you personally, all over, and at the same time! Isn’t this what people have always wished for?  To be in more than one place, personally, at the same time?  And the internet delivers it!  Think of the power behind that!

Parallel and Competitive Video Hosts

video authority

Choose from Multiple Hosts!

We recently began to share video content on some other relatively popular video hosting platforms because we want to be seen all over.  Though none of the parallel and competing video hosts will ever stand a chance of driving as much traffic as does YouTube, there are several that are worthy of consideration.  We did some traffic research and chose to go with what appear to be the top five video hosts.  The numbers are truly significant.

YouTube Rules!  Why Bother with Anyone Else?

My late Dad loved to use this old proverb whenever us kids were being picky about things that we had received free:  “Never look a gift horse in the mouth.” In other words, when things are handed to you, don’t be concerned with how inferior they may be.  Focus instead on what advantage you can take of the fact that they were handed to you free of charge, and be grateful for it.  Let’s look at some of the major alternative video hosting services and talk about what you could be missing by not using them.

By the Way, You Don’t Have to Create Extra Video Content

You don’t have to record multiple sets of video content covering the same material (but it never hurts if you do).  You can upload the very same video content to various hosts.

video authoroty

Don’t worry, it’s safe to do more than you have to online!

When you use similar but differing titles and descriptions for each upload, you also boost your own find-ability by spreading the base of key words which could result in your video being found and viewed.

After you shoot a new video, take a few minutes extra to do that.  And take a few minutes to develop a spreadsheet to manage and track what you have uploaded. We can help you with that.  It’s in my plan to include a free training video on that subject, but at the time of this writing I haven’t got around to recording it yet.

The Top Five for Video Authority

Here are the top five alternative video hosts that we have chosen to use.  We chose them on the basis of usage statistics.  You might want to decide on different ones, but these all appear to get the most traffic, beginning with YouTube.

You Tube Statistics Summarized

First of all here is why you must be using YouTube.  These statistics came directly from YouTube.

  • More than 1 billion unique users visit YouTube each month
  • 1.2 billion total views per day
  • Second most used search engine in the world, right behind Google.
  • Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth, and 50% more than last year
  • 100 hours of video are uploaded to YouTube every minute
  • Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year

Four Other Major Video Hosts Summarized

There are plenty of other players out there, but we have chosen these four to complement our YouTube video presence.

  1. You Tube: 1.2 billion views per day
  2. Daily Motion:  60 million views per day
  3. Metacafe: 17 million views per day
  4. MyVideo: 7 million views per day
  5. Vimeo: 1 million views per day

I tend to prefer Vimeo and Daily Motion purely on the basis of ease of use.  If your videos are correctly SEO prepared (i.e. so that they are really searchable and findable) then you will be seen. Those numbers are views, not searches.  Just imagine how many searches must have taken place before they turned into views!  It’s not that difficult to put your videos in the que to be found.  It takes only the plan and the initiative to carry it out.

Learn More for Free!

In addition to the more generally oriented articles that we publish here daily on our growing blog,  you can find more complete and detailed information about every detail of content marketing in our free video training series.  Kristen is the presenter in most of them.

Our objective is to help you help yourself to expand your bottom line by increasing your online presence.  Our services include not just SEO work, we focus on teaching and guiding you to learn to manage your own content marketing. We believe that effective content marketing, once properly implemented, is truly a stimulus to the overall economy. Be sure to go to the top of the right sidebar and get access to the free video training.  Then give us some feedback.  Please!  We would love to hear from you!

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The Elevator Speech on Content Marketing

Content Marketing Elevator Speech from an Ex-Engineer’s Perspective

I didn’t really intend to write about an elevator speech but this post turned into that. This post is the result of some hand written notes which I first used as an outline content for an introductory video on content marketing.

But after watching my video we decided it was too indicative of my engineering background, and that it might not appeal to everyone.  So, read on for a bit and decide for yourself if you like my writing  or watching my video.   If you don’t like this post or my video, don’t worry.  Watch Kristen instead.  I won’t be offended.  (It’s not embedded yet anyway….it was so damned long that I had to cancel the upload so we could go home last night.)

Video Interview on Content Marketing

We did Kristen’s video like an interview, very candid and informal.  I’m going to embed them both in this post but for now it’s just her.  If you like watching her better, I don’t blame you.  So do I.

In fact, the title for this post already no longer matches the contents.  I got rid of the nerdy stuff that’s in the video.   I’m going to continue on, and later I’m going to attach my video that you might find less than interesting to listen to anyway, anyway.

What do you think so far?  I’m glad you haven’t left yet!

The Elevator Speech

elevator speech

Always have an elevator speech ready!

I’ve been working on an elevator speech.  I came up with a good one on the spur of the moment when I was chatting with an old friend from high school who asked me to describe what my business is all about.  And in just a few seconds I came up with the best answer ever.  I told you I was pretty clever!

Here it is:

“Content Marketing is about helping people get more business from their website by teaching them how to become recognized authorities online in whatever they do.”

That could be followed up by this:

“ – thus resulting in an increased bottom line”.

Content marketing is about making more money because you bothered to wave the flag about your ability and knowledge, and that translates to business authority.

Who thinks they don’t need to do this?  Experience indicates that apparently a lot of people take the recognition of their authority for granted.

The fact is, if you are already doing a good amount of business because you really ARE good at what you do, and people know it, then whatever it is you do that makes people respect you, IS content marketing!  If you don’t realize that, you’re taking your own authority for granted!

Most People Enjoy Respect

As Mel Brooks said as King Louis XVI in History of the World,  “It’s good to be the King!”

elevator speech

Well, some people do anyway, but “It’s good to be the KIng!”

If you are an authority, you might as well take advantage of that fact and broadcast it to the world.  That’s what the most financially successful business people do!

What happens when you do?  What happened to Steve Jobs when he started tooting his own horn about his own work?  Apple was born.  Where is it today?

What happens when you don’t?  Essentially, nothing special happens when you don’t toot your own horn.  The people who do toot their horns come out ahead of those who don’t.  It’s okay to be satisfied with mediocrity in business.  But if you ask just about anyone, they will tell you they don’t want to be mediocre.  Do You?

Noble Intentions

We have entered into this business with the noblest of intentions, and we intend to stay on that course.  There is virtue in helping others to help themselves, and that is our bottom line objective.

Yes, we intend to make money in the process.  We believe we will benefit ourselves in proportion as we benefit others. Our objective is to help you learn to take control of your own self promotion and web presence.

In the long run you will benefit the most by improving yourself, while at the same time we, as the source of that help,  will benefit by gaining recognition as competent marketing managers and mentors.

Learn for Free!

Want to learn more about content marketing and pay nothing for it at all?  Sign up for Kristen’s cost free video training series.  There is a sign up box at the top of the right sidebar on this post.  Watch them with no obligations at all, and then let us know how we are doing. Drop us an email.  We look forward to talking to you!  And we mean it!

Read about Small Biz Incubators

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Isn’t Everybody Growing Business by Content Marketing?

Why Isn’t Everyone Growing Business by Content Marketing?

I have to admit that when I first decided to get into this business, I thought I was going to find that virtually everybody had already adopted the methodology of growing business by content marketing.  It seemed like a natural idea to me, because the several websites that Kristen had helped me to establish for my various ventures had all been built on a foundation of promotion via blogging and video content.  Including the blog was her idea, and I thought that was just the right way to do things.

And that was true!

There are just an amazing number of people with narrow target audiences who are doing the wrong things,  but they get ranked highly in searches purely by accident without any deliberate control. I thought it was just a given that you must have your own blog on your business site.  I mean, having a website without a means to promote it is about as smart as printing up business cards with no contact information on them.  I never really looked closely at what most other people were doing.

An Idea for a Post Stimulated by a Blizzard

We have been snowed in for a couple of days and can’t get to the office.  So, it’s been great for my creativity.  Today, I got the bright idea of writing a totally original post about the wrong way and the right way to promote your business online.

growing business by content marketing

Weather for an Active Mind

I was going to use the business of a friend as an example of a site that could use some help with content marketing.  Then I was going to compare it to a site that was creating good SEO content on their blog.  Finally, I was going to make some clever recommendations to my friend.

But What Good Examples?

But when I started looking for a good  search engine optimized site to compare to my friend’s blogless one , do you know what I found?  Almost nothing! Just many more blogless sites!  I had a really tough time finding even one example of any business that was going by the guidelines that successful content marketers have proven to be effective at stimulating business. To my surprise, I discovered instead that virtually nobody understands the magnitude of the unlimited potential of content marketing to stimulate business  by drawing real potential customers to your website! How do so many websites find their way to the top of search results?

In all honesty, a lot of them are there by virtue of sheer luck! There are countless websites in small niche business categories  that only find themselves ranking highly in searches because they still face no competition for the key words that are putting them there.

That’s not a secure position! If  your business has a narrow target audience, and you aren’t  coming up at the top of a common search term related to your business, then guess what? If your competition got there by accident, it’s going to be easy to take over his place.  All it takes is the application of a little bit of SEO sense.

So, I Whined

First, I whined to Kristen.  “What’s the matter with people?  Why can’t I even find one good example of a business that’s thriving because of good content marketing methods?”  It turns out that there are quite a number of them, but I had to spend some time to identify them.

Then I realized that this is a good thing for me because everybody needs what we have to offer! So we sat down together and did a deliberate search for a business that’s doing it right.  We did found a couple of them.  The first example we chose is great because this blog contains very little deliberate SEO.

Deliberate vs. Natural SEO

Goats have been a hobby of ours, and we recently bought some product from a small company with a website called www.fiascofarm.com.  (We really liked using their herbal wormer.)  This site does not contain an easily distinguishable blog section, per se.  The product information and article information are spread out in one sort of gray area.  The site has a personal and compassionate touch.

Watch the video and see how many naturally occurring search terms bring them right to the top of search results.  Yet it’s clear that none of her pages or articles are particularly structured with a deliberate SEO goal in mind.  The author has been around a long time, just writing from the heart and sharing information about what she loves to do. That has resulted in a unique website that drives a thriving business.   The search results in the video are the proof.  Her products come up against some major corporate players in the farm supply industry.

The second example is more in line with planned and by-the-book SEO design.  http://www.yaleappliance.com/ is the site of a successful appliance store who just a few years back added a blog to their already well structured website.  Their blog is available from that page but I found it hard to spot. I would encourage you to read about their success story in this link at marketingland.com.

Let’s Talk About Adapting a Content Oriented Blog to Boost YOUR Business!

Don’t miss out on Content Marketing!  Please go to the top of the sidebar at the right side of this post to be added to the access list to view our free video training series on content marketing.  Be among the first to get a jump start!  We ask for your feedback, and we DO  look forward to hearing back from you.  Drop us a line!

The Business Incubator and You

business incubatorBusiness Incubators and Small Business

As a full time professional tenant in a business incubator, we at SCM enjoy all of the same services as does any professionally staffed office.  Our working environment even includes built-in networking opportunities!

Business incubators are formal programs designed to support the successful development of entrepreneurial companies through an array of business support resources and services.  Those services are developed and orchestrated by a management team sponsored by the local community, with the objective of stimulating the local economy.

Participating with the  business incubator was the best decision we ever could have made!  It was a real stimulus to the growth of our business and it put us on the path towards success.

Our local business incubator is known as OzSBI.  Let me tell you about how it has helped to make us successful!

Ozarks Small Business Incubator – OzSBI

business incubatorOzSBI is an acronym for the Ozarks Small Business Incubator.  OzSBI’s operation is associated with and partially staffed by Missouri State University.  MSU operates a branch campus just a couple of blocks away from the OzSBI building.

When we first decided that working from home was more distracting than we had anticipated, we stopped by and talked to the folks who run the incubator.  At the beginning, we enjoyed what is called an affiliate business relationship in the incubator environment for a few months.

The “affiliate relationship” provided us with a shared working space with a variety of other similarly minded small entrepreneurial minded associates.  The business contacts made there, and the new and often unexpected working relationships established there, compelled us to take the next step.  Then we  became long term, full time dedicated office tenants within the incubator.  Six other small businesses also lease adjacent private office space at the OzSBI building.

As a full time office tenant there, we enjoy a variety of essential business support services made available to us and to our neighboring office tenants at quite an affordable cost.business incubator

The OZSBI offices and meeting facilities where we work daily are located in a beautifully renovated historic building located at the far north end of the court house square at 408 Washington Ave in old downtown West Plains.  Check out their website.

If you are local, or happen to be in the area, feel free to stop by and visit us personally!

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What Could an Incubator do for Your Business in Your Town?

According to Wikipedia, in 2005 alone, North American incubation programs assisted more than 27,000 companies that provided employment for more than 100,000 workers and generated annual revenues of $17 billion.  Our own local incubator was not even yet conceived when these numbers were counted, and incubators continue to be created all over the country.

Incubators Embrace Independence

business incubatorAmericans universally agree that since 2008 our economy has been wrestling with a depressed economic state. But these United States are all about independence, and we as individuals are the only possible demonstrators of that independence.  After all, it was a Declaration of Independence from the British Monarchy that founded this great country.

How will we ever get back on track? We will be on track in proportion as we each, as individuals, express and live our natural state of independence.  We must actively be the lifeblood of this nation.  Make your vision of an independent business into reality and be independence expressed.

First you stand up on your own, The business incubator is there to support you as you take your first steps, and then to watch over you as your business matures and grows.  The incubator is your community standing up and getting behind you in the spirit of individualism. You get the business ball rolling.  With a little help, that ball rolls straight, doesn’t lose its natural momentum and stays out of the gutter.

A Call to Action

If you are thinking of going it on your own, then find a catalyst and go for it!  Contact your nearest business incubatorWe’ll start by referring you to the folks at OzSBI.

And finally, market your fledgling business the right way. Develop and implement a complete marketing strategy from the outset. My final call to action is to invite you to learn all the basics you need to implement that marketing plan.  We offer a completely free training series on content marketing right here on this site.  Just register at the top of the right sidebar and you will receive by email a link to all the marketing videos.

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Get Found Online!

Trying to Get Found Online?   Then Grow Your Presence Online !


So you’ve determined that you want to get found online but you’re not getting found in the results of the words people are searching on. There are two possible causes.

  •  Either: You don’t have any significant content online outside of your website.
  • Or:  the content you have outside of your website is of poor quality, poorly search engine optimized, or both.
get found online

Every star has its own identity. You are like one star in the internet galaxy. Claim your identity!

Let’s approach both items in order.  You need some content if you expect to be found on the basis of content.

The Blog

You blog is your content foundation.  Blog posts are content’s primary building elements.

Before you add any content to the web world outside, you will need to  attach a blog to your website.

A blog is a “web log”.  It’s just a term that refers to a collection of things you write about your work and about your business.

Every once in a while you add to this “web log”, or blog, and your blog becomes your own database of self generated written content.  Put it online!

Written Content is What Drives Search Engines

Search engines can only read words.  So, in order for your blog posts to be discovered by them, you have to put the right words in the right places for them to see.  That’s what SEO, Search Engine Optimization, is all about.

What should you write about in your blog posts?   You should write about the things that people are looking for information about in the search engines, and  that have to do with whatever you have to offer them!

Then, when they search for that information, if you have written about it and put the right words in all the right places, your posts will begin to come up on those result lists.

And where are these people when they click on your post?  They are right where you wanted them to be – on your blog, which is attached right to your website!

The Power of Video Content Marketing

Although properly placed text is what drives search engine results, the presence of online video content also plays an important role in optimizing search results.  And with that you will get found online. There are several advantages to embedding video in your blogpost and to posting it elsewhere as well.

  • Video is engaging.  In fact, people tend to watch video more than they tend to read.  And when people watch you on video, you make an important personal connection with them.
  • Video hosted on YouTube and embedded within a blog post attracts the attention of search engines, especially Google (the owner of YouTube).    Google definitely ranks blogs with embedded YouTube videos more highly than those without them.  And for good reason!  See reason number 1!
  • Your video content which you have created for embedding in your blog posts also stand on its own as content in the video hosting platform you have chosen.  When people find your video, they will also be pointed back at your website when you include a link to its related blog post.It’s a given that your first choice for video hosting is going to be YouTube.  Not only is YouTube owned by Google, it is also the second most used search engine, second only to Google itself.

It’s also beneficial to upload the video content you initially produced for YouTube to other video hosts where they can also be found in independent searches. And once again, each time your video is found, not only do people become personally connected with you, they are also pointed back to your website through the link you out there.

There are other factors relevant to getting found online that can also play an important role, such as backlink strategy. You need to develop a broad SEO strategy.  I encourage you to follow that topic via the hyperlink.

More Discussion in our Free Video Training Series

I regularly talk a lot about the generalities of getting found online in this blog. One of the  fundamental reasons for having established this blog was to establish content that will point you to our website, where we have provided for you a complete and cost free video series.  In that video series is material covering just about anything you might want to learn about using internet presence to boost the bottom line of your business.

Please go to the top of the sidebar on the right side of this page to register for access to our free video training series. After registering you will be sent a link to those videos.  Kristen stars in most of them and she has done a great job. Let us know what you think.  Drop us a line.  We would really love to talk to you personally.  Merry Christmas to all.

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What is Your Online Presence Score?

How’s Your Online Presence?

If you have a business website, that is definitely the basic foundation of your online presence.  You want potential customers to look at your website.  You have carefully designed it to attract the business of those who see it.   You’ll get a certain but quite small amount of attention from the search engines by just being present.  But nobody wants to live on a foundation.  You need the rest of the house!

online presence

A website is only a foundation, not a complete structure.

Without doing anything, the first thing that will happen with respect to search engines when you establish a website, is a simple recognition of the name of your website.  This seems to be the point at which many newcomers to the internet stop.  This is roughly equivalent to having your name listed in the Yellow Pages.  People can find you if they know the name of your website or business.

Until you begin to give the search engines some more hints, you won’t be coming up in any other searches.  What else could you do?  You could boost your entire online presence.

What are people searching on?

Let’s say that you have a website.  You have it online and activated.   This is where the vast majority of folks are stopping. People can probably find you now, if they know your website name, but that’s about the only way they seem to be finding you.

online presence

Everyone is searching!!

What more could you do to become more seen and more often discovered?  Ask yourself what terms people are searching on to get information about whatever it is you do, or specialize in.  Make yourself a list.

Now go to Google, or Yahoo, or Bing, or whatever your favorite search engine might be.  Then search on each of the words or phrases you just listed.  Is your website coming up on that first page?  Is it coming up at all, anywhere, even on page ten?  There is good reason.

If all you have ever done is to get your website up and activated, and maybe update it with an occasional change or improvement, chances are you are not going to find your site coming up in those searches.  Give it a try.  Where do you stand?

What to Do?  Grow that Online Presence!

To learn more about how to get found online, keep watching and reading this site!  We offer a series of detailed video training on content marketing that covers all the basics of taking better control of the presence of your name and your business name online.

Go to the top of the right sidebar on any one of our pages.  When you register there you will be emailed a link to view our videos.  Kristen has been doing a great job!  Please watch!  Then get back to us and let us know how we’re doing.  We’re always going back to make improvements based on your feedback.

Learn about the value of designing internal links.

photo credit: “The Brick For Construction” by cbenjasuwan freedigitalphotos.net

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Developing Content Marketing Authority

Content Marketing Authority

A basic understanding of content marketing must precede the ability to establish content marketing authority. Kristen and I have found out that we need a few good one liners because “content marketing” isn’t a word people that many people know yet.

But they need to know it if they expect to develop authority!  And if you can’t describe what you do in just a couple of sentences, it doesn’t sound interesting or worthwhile and you lose them.

We want to keep everybody we talk to, so here are a few one-liners on Content Marketing:

  • Increase your bottom line:  Get recognized and respected online.
  • Got a website?  Then let the world find it!  You’ll get more business!
  • Grow and Manage your online presence: It brings you business!
  • Spread your authority online:  Being found brings new business!

What do all of these one-liners have in common?  They all have to do with being online, and they have to do with making more money.  If you’re in business and you aren’t a hot topic that comes up everywhere where people are looking for information (ONLINE!) that has to do with what you do,  you need to become one!

Become a Hot Topic!

marketing authority

Be One! You Must Be Seen and Known!

If you become a recognized authority at what you do, your customer base will start to mentally connect your name with your business.  How does that happen?

You become an authority at what you do by being involved with groups and activities connected with your work.  In the internet era, those groups and activities are online.  In the pre-internet era those things were offline.  But they are the same groups and activities.

There are a lot of success stories that sound like this, aren’t there?  How about Steve Jobs and Bill Gates?  They both were just tech nerds that started out in their garages!  They didn’t use the internet to build their reputation because it didn’t exist yet.   In marketing-speak, they built their” brand”.

What distinguished those two engineers from a sea of equally qualified and inventive engineers?  It was nothing other than “brand building”.

What happens when you don’t build your brand?  What happened to all of Bill Gates’ and Steve Jobs’ friends and peers who were just as clever as they were?

Well, really, nothing significant happened to them.  In contrast, what happened in the lives of these two guys who understood how to “build their brand”?

There are brand building businesses like Microsoft and Apple, and there were all the other non brand building businesses who sold computers and operating systems that eventually went by the wayside.

Which category would you rather put your business into?

Branding Principles Apply at ALL levels of Business

Everybody can identify with the success of Apple and Microsoft, but you don’t have to be a prospective corporate giant to experience the same principles

The sky is the only limit!

The sky is the only limit!

of publicity.  A principle is a law that operates always, and on anything it is applied to.  And branding is a principle!

Maybe you only run a gardening shop.  If there are a couple of other good gardening shops around town, and you are the one who always toots your horn in the local Gardening Club newsletter every month, and the other two stores don’t, which store is most likely to be perceived as the authority on gardening?

The Essence of Content Marketing

There are many ways to build your brand, with or without the internet. Your customer base is finding what they want to find on the internet.  Are you going to play in the same game as them?  The essence of content marketing is brand building, specifically online.

Develop Content Marketing authority!

Not to sound like a broken record, but please watch our free video training series presented mostly by Kristen, but partly by me.  You will be emailed a link to it by simply filling in the box at the top of the right sidebar of this page.  Then let us know how we are doing!  Drop us a line.  We would be happy to hear from you!

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