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Your Internet Marketing Machine

Your internet marketing machineSTRATEGY Content Marketing is the basis for designing and growing your own internet marketing machine and developing business authority.

The “who” of Strategy Content Marketing as a business is Kristen Watts and her husband, Stirling Watts. (That’s me, the husband.)

The “what” of “strategy concept marketing” is exactly what its name says.  It is the implementation of a content marketing strategy.  To us, that means creating for you what we call a customized Internet Marketing Machine, a marketing machine that uses your website as its basic foundation.

An Introduction to STRATEGY Content Marketing

Our business existed in formative stages of practice for quite a few years.  More than a handful of years back, Kristen started experimenting with the development of websites for her own interests. And to make a long story short, in September 2013 our employment circumstances compelled us to make a go of this as a full time new way of life.

Most recently she founded this site about content marketing, and the website is our great experiment.  With our new and young site, we intend to statistically prove all that we claim by actively and consistently applying the same SEO advice that we preach.

Before this idea solidified, Kristen had been researching for several years what she later figured out is called content marketing.  Driving quality traffic to targeted websites involved apparently many unexplained and independent methods and secrets.  She eventually discovered that putting all the pieces together that make up that total action, is called content marketing.  Kristen’s concept is to teach people, and to mentor them in the learning process, to put all of these ideas together into one coherent Internet Marketing Machine.

Our Backgrounds

Kristen earned her BA is Human Services from Buena Vista University in Ottumwa, Iowa in the late 90s.  She worked in various human services capacities since then.  She is the inspiration for this content marketing business, and is its originator.  In addition to her own independent study and work in promoting websites, Kristen has been guided by the work of a couple of professional online marketing mentors with whom we continue to maintain business relationships.

I earned a BS in Electrical Engineering from Ohio State University in 1979.  For my first dozen years of employment I worked for several aerospace and defense contracting companies as an engineer, and later as an engineering manager.  In the early 90s I left the corporate world to apply those skills in partnership with my brother.  My father had established a successful engineering equipment supply and service business, and we took its helm when Dad retired.  We did that until about ten years ago.

Since then I have been self employed in a few different technical jobs, all of them related to things I had done in the past.  Most recently I worked full time for two years in Christian ministry, then took a short term job in the construction industry.  As that drew to a close, Kristen’s concept of STRATEGY Content marketing had taken shape, so we made the transition into this present life.

Our Strengths and Objectives

Kristen is our conceptual founder and is the leader of our direction.  She is skilled and experienced in the creation and search engine optimization of  WordPress based  websites.  Besides her basic website background, Kristen also has a lot of practical experience implementing other forms of online content in support of blogging and SEO.  She doesn’t like to think of herself as a website designer as much as an SEO authority.  So that is where our business objectives lie.  We focus on helping clients drive absolutely the most possible quality traffic to their websites.

My strengths center on engineering management.  This business is a great fit for my background — a combination of engineering and management skills gained from my experience in the world of corporate system engineering.

Not every potential job falls into the cookie cutter mold we would like it to fall into!  When we encounter a technical challenge vital to getting a client task done, but we lack some skill set to get it done ourselves, we don’t let that shut down an opportunity!  My strength is in finding and working with an appropriate resource to get that particular job done, and in that process learning about it myself.   That makes delivery of our final product feel like one smooth uninterrupted process, as it should be.

Build your Internet Marketing Machine:  Watch our Free Video Training Series!

Kristen has done a great job of summarizing a multitude of concepts and technical details about the implementation of a strategic content marketing plan in our free video training series.  It’s always continuously being expanded and upgraded.

Please let us know what you think, and DO get back to us with feedback.  Our goal is to make our free video training the best, the most interesting, most concise, and possibly entertaining source of basic information on content marketing.

To get there, just use the signup form in the sidebar of this page.  You will receive a link to the training by email. Contact Us if you have any question or need further help in building your internet marketing machine!


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Hi! I'm a blogging enthusiast and coach. I specialize in content creation, SEO and teaching others the fine art of blogging. My credentials are: BS Electrical Engineering Ohio State University 1979, Engineer, Small Business Owner, Entrepreneur and Content Marketer Extraordinaire!

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