What is Content Marketing? Why Should I Care?

What is content marketing and why should I care what it is?

what is content marketing

If you want to stay in business, YOU! (Nobody really cared about Gerald Ford)

Being in an SEO business makes it necessary to repeatedly answer the commonly asked question “What is content marketing”?  So, here we go once more!

Content marketing is putting a plan into practice that makes your company’s name highly visible in places where people are looking for what you do.  In today’s world, the most significant place for people to look for information is of course, online.

So today, good content marketing means having online content online that is sure to be found.

What is meant by online content?

Online content is individual pieces of written material, video material, or audio material that lives online.  Each piece

what is content marketing

HUH???

of content has its own unique URL, so each piece of content stands on its own, and can get found in the results of online searches.

Why do YOU need online content?

You need online content because it’s a competitive world.  You are not the only business providing the services that you I offer!

Every company wants to be highly visible in the places where people are looking for what that company does (and that place is online).

What kind of people are looking for information about what you do?

People who are bound to become somebody’s customers are looking for information about what you do.  Good content marketing ensures that they become your customers, and not the customers of your competition.  Put your content in front of them before they find the content of your competition.

Where do I put all this content?

what is content marketing

Put it over there!! In the blog!

You need an organized place online to put a lot of content about yourself.  The more content there is about you to be found online, the more your content is going to be found by people looking for information about what you do.

The Website

A business website is the essential starting point.  Every business needs a place to define itself,  to define its products, its location, its personnel, and whatever else the owner deems necessary for potential customers to know about it. Although the definition of your website will probably change in format and contents over time, it’s always the basic online definition of who you are online.  It’s a foundation.

Don’t stop here!  You’ve only built a foundation, not an entire house!

The Blog

A blog is an organized place to go beyond the boundaries of your website.  In a blog you have the opportunity to really express yourself, to showcase the authority you possess in your specialty.

Blog posts contain personalized, interesting, sought after information that’s relevant to your business and/or your industry, and that points people to you as the authority.  Blog posts are your opportunity to really toot your horn about your expertise.

Blog posts are a great place to showcase yourself on video too.  Store your video on YouTube and every video you make becomes another piece of searchable content, in addition to the post that contains it in your blog.

The blog provides you the opportunity to really expand your online presence with no limits.  You can keep adding content to it forever, and the more content you add, the more people find your content.

And because the blog resides as a subset of your website, whenever people go there to read or watch or listen to your content, they are already where you need them to be – on your website.

what is content marketing

You mean it’s free??

More information is free!

That was my expanded elevator speech,  I’d have given it to you on your way to the 101st floor if you had asked about consulting services for SEO and content marketing.

Now, go and take the first free step, and learn more for no cost! Our business is holding your hand, guiding you through the initial stages of implementing and practicing a good content marketing plan designed to boost your bottom line.  Working with us, you can learn to take full control of your own ability to increase your own bottom line!

Start down this road by enrolling yourself in our cost free video training series on SEO and brand building.

There’s no catch and you have everything to gain!

Please leave your name and email in the sign up box at the top of the right sidebar.

 

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An Industry Wide Blog for Vintage Motorsports

industry wide blogIndustry wide blog vs individual blogging

Whatever your business specialty, participation in an industry wide blog can be an effective supplement to your online authority. Blogging presence begins with your own self promotion in your own blog,  but you can gain a lot of visibility by participating in industry wide online presence.

This post is an offer, so please don’t stop here!  Read on!

Forums are a popular place to start. Participation in an industry wide blog, a blog operated by an independent editor who accepts blog posts (and most accept advertising) from various businesses across a particular industry, are another option you might want to consider.

Why do most industry wide blogs look so annoying?industry wide blog

I noticed a while back that most industries are pretty much void of an effective industry wide blog. Those that exist for cars and motorcycles are usually jam packed with distracting banner ads.

In fact, they are so jam packed with annoying banner ads and distractions, that, in my opinion, they are not pleasing to the eye.  I tend to not want to stay there.  They are not really blogs, but advertising sites.

I didn’t do a lot of looking across a wide variety of industries before I made these statements, but I did search for industry wide blogs covering subjects about cars and motorcycles.

I did not find any which tempted me to return to them on the basis of appearance.  They were generally too flashy, annoying, and more commercially oriented than they were content oriented. Again, they are not blogs, but advertising websites disguised as blogs.

industry wide blogAn annoying example

I don’t want to pick on anybody, but I’m going to give an example of what I find to be an annoying motorcycle industry blog that is in my opinion too flashy, annoying, and distracting.

I also might be doing them a slight favor just by mentioning them, so that’s all fair and good.  For an example of the look many of us do not like, just go to www.motorcycleusa.comThat’s annoying.

My concept of a cleanly styled industry wide blog

So, I asked myself, “Self, why can’t there be an industry wide blog that looks as clean and free on annoying banner ads as my own private blogs do?”

I also asked myself, “Self, why do industry wide blogs have to look like industry wide blogs?  Why can’t they retain the clean appearance of a private blog?”

And my self answered “Stirling, it’s because you haven’t created one yet.”  In response I thought about what I am interested in doing, and set myself to creating a new blog about that something.  A couple of months ago I volunteered to create a website and blog discussing vintage motorsports topics.

The site I created focuses on vintage motorcycle racing and on vintage automobile racing.  I’ve been involved in both, so this theme is a great fit for me.  It makes it easy for me to stay motivated  to create regular content while we popularize the site.

If you are already on the vintage site, welcome!   If you are on the STRATEGY Content Marketing site, then check out the vintage site and then read on back here again!

What is different about this blog?
industry wide blog

There are no ads on it.  There are none, and there never will be any.   It looks like a blog for enthusiasts, by enthusiasts, because, it basically is.

If you want to write about something relevant to vintage racing while promoting your products or services, I’ll include you as a guest blogger.  You won’t feel like you’re competing with other advertisers, because you’re not really adverti per se.  What you’re really doing is improving your own self image, bettering your own “brand” in the vintage community.

I’ll even help you write your post if that’s what you need. The fee will be modest in comparison to that of a banner ad, which nobody wants to see anyway.

industry wide blogJoin me NOW for free!

As traffic volume increases on this site, the privilege of blogging on it will become more valuable.  Join me now for no fee at all by simply sending me some unique content, or an outline for content you would like to be written, or simply new ideas for new content.

How long will it be free?

Charges for publication will apply to new contributors only when my stats show that traffic projections are significant.

Contributor fees will be scaled up in proportion to the site’s traffic volume.  Contributor fees will remain at the participation fee level which was in effect at the time they published their initial piece of content.

So, start contributing now for free, while the site is in the most need of being stimulated!

I anticipate a future graduated contributor fee structure which will increase in proportion as contributor space on the blog is higher in demand.

What kind of content do we need?

If it has to do with old cars and./or motorcycles and the topic of racing, write about it!  Your

industry wide blog post is a great place to plug whatever it is that you sell or service.

If you restore ZF transmissions, for example, write a technical article about that.  Let everybody know what you know.

If you’re a Weber carburetor guru who knows how to properly rejet for the adaptation of a nonstandard set of carbs on this engine or that one, then toot your horn here!

Or, if you build café racers from old oddball junkyard bikes, write an article and blow your own horn here.

Or, if you just attended an awesome SVRA race and you just want to write a report while plugging something about your race related business, do it!

Those are just examples that flew off the top of my head.  Drop me an email or give me a call to talk about anything you would like to contribute.

industry wide blogWhere we stand now

We need regular periodic blog post contributions to make this site grow.  In the coming weeks I expect to begin sharing content from this site on as many pages and forums as can be found which relate to the vintage racing world.

I’ll keep you all posted on growth.  Presently traffic is low.  Today we received 40 visits, but visit counts always increase each time new content is published.  It could be your material making this worthy cause grow!

Content Marketing

This is content marketing for vintage racing.  If you’d like to learn more about the generalities of content marketing, please watch the free video training series which Kristen, my wife and the other half of STRATEGY Content Marketing, has produced.   I’ve included a hyperlink to the training because this post is going on both blogs.

I look forward to hearing from you!

Tracking Search Patterns on Key Words

Tracking search patterns and analyzing them

To be able to gauge your progress in traffic driving potential to your website, you need to create a method of tracking search patterns.  In order to decide where you’re going next, you need a record of the key words you have used in a list associated with their search success rates.

This is a basic and elementary summary of how you need to track search patterns in order  to optimize the search results you’re shooting for.

Where should I be?

Is your blog post coming up in the top three slots of Google and/or You Tube?  That’s your objective.  If it’s not, you have work to do.  Checking the ranking of each of your key words on a regular basis provides you a basis from which to decide what to do with that key word or the post or video associated with it.

Potential difficulties are revealed by analyzing search patterns

For instance, if you are not showing up in the first 5 pages of results for a given key word, is your key word phrase too broad and general?  Short key word phrases are very competitive.  You might consider making the key word phrase just a little more specific by adding a word or two, just to decrease the competition.

tracking search patterns

Search, and ye shall find!

Here’s a for instance on refinement:  I wrote a blog post made a video about SEO strategy a while back.  It wasn’t ranking at all, that is, I didn’t find it in the first 5 pages of results.  I use the 5 page rule.  If I don’t find something of mine within the first 5 pages of search results, I have to change something significant.

So I looked at what I had written, and decided that what I had really written about was an SEO strategy template.  And in fact, if I used SEO strategy template as a key word, I would be attracting an audience closer  to the theme of the post anyway.  After rewording the post and the accompanying video description, boom!  There I was at number 1 in Google and Number four in Google.

Tracking the success of your key words becomes increasingly important and meaningful as the number of posts and subjects on your blog begins to increase.

Naturally there are  factors other than key word phrase refinement which have to do with your ranking results, some of them being much more complex.  Suffice it to say that unless you are tracking  search patterns, you have no information by which to measure your success or failure.

No sophistication needed

Unless you are tracking a blog of extraordinary size, the information in an ordinary spreadsheet is easiest for most of us to comprehend.   I like Google

tracking search patterns

No sophistication needed!

Spreadsheet mostly because of the online storage and instant save features.  Because we access it through Google Drive, we can make changes and updates to it independently without needing to consult with each other.

In the embedded video I outline a very crude and simple way of tracking search patterns using Google Spreadsheet.   There I speak to this task from the perspective of tracking blog posts and videos on the two primary search engines, Google and YouTube.  Take a look and let me know what you think.

And watch the rest of our free video training while you’re at it!

There’s nothing to lose by signing up to watch Kristen’s free video training focusing on all you need to do to get started managing your own content and SEO.  Give it a watch and then give us a review.  We want to hear from you!  Thanks, I’ll talk to you in a day or two again.

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Content Marketing Stimulates Business Beyond City Limits

content marketing stimulates business

Our Court House Square 100 Years Ago

Content marketing stimulates business past geographical boundaries

Let’s start out with three questions that have to do with how content marketing stimulates business in general.  Every business person needs to be asking themselves these questions all the time:

  1.  Are you satisfied with your present level of business?
  2. Are you satisfied with your present level of revenue?
  3. Are you satisfied with the level of recognition and authority that you and your business receive?

Most business persons, especially owners of younger businesses that are still struggling to get established, would answer “yes” to all three questions.  You might be in some transition stage where you have more business now than you can possibly handle, but at some point in the future there is no doubt that you are going to want to do more business, and as a result earn more money, and enjoy more authority as the provider of what you do.So, if “yes” is ultimately the answer to all three of these questions, content marketing is going to steer you to finding a way to accomplish all three of those goals with one approach.

Where is your customer base? Is it local?

content marketing stimulates business

Small Town, USA

Do you offer products or services that could be sold outside of your present customer base?  If you live in a small town, the market may be already saturated.  Where could you go to get even more customers than you have now? Now we can address what the term content marketing actually means, because it’s an answer to all of these questions.

Content Marketing

Content marketing is putting content, information, on the internet about your products and services.  Have you ever gone to a search engine to find out more information about a topic? Of course!  Then you know how you have used the internet to find content.  And everybody is doing it, not just you! Make your information front and center for everybody!  Write and publish written content, and video content, about your business.  And then make sure that your content  is the content people are seeing when they search for information.

content marketing stimulates businessBlogs

The blog is the place where you put all of your content – everything you write and everything you make videos about.  You can attach a blog right to your website. If you’re making good content, people are going to start finding it and reading about it.  Every time they search, there you are.  And there they are, on your website again.

Targeted customer lists

Whenever people find you because in your blog you’ve given them something good to find out about your business, you can make them want to be on your list.  People who sign up to be on your list want new information from you. Use that targeted list to send them other promotional offers.  They’ll love it!  This kind of marketing makes you look good while increasing your level of business and revenue. All 3 of our opening questions are now answered!

Everyone Benefits. Cold calling, anyone?  No, thanks.

content marketing stimulates busiiness

Cold calling can be….well…cold….and it can turn into a battle!

Business owners with or without a website can use these strategies to grow their business.  The greatest thing about it is that your potential customers identify themselves to you.  Not the other way around!  Stop that! Does anybody like cold calling?  I have a friend who claims he does.  I know that I don’t! It’s  also interesting to note that many people develop a significant income by using online content marketing, whether they have a traditional “brick and mortar” business that sells physical products, or a less tangible product or service.

Free Video Series on SEO and Brand Building!

Without a doubt you want to learn more about this!  Please sign up to get access to our free video training series that gives you mound of information about building your business authority through blogging with effective SEO.  The sign up is at the top of the right sidebar. Please go there and watch, and come back with some commentary or criticism.  We want to be graded!  Contact us anytime!  Thanks for making it to the end again!

 

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Brand Yourself with The Power of Podcast

How the power of podcast can better define you online

We only recently found the time to add the power of podcast and real time audio broadcasting to our growing arsenal of online promotional methods and servicesAnd we’re having fun with it!

The internet is free, dummy!

The greatest thing about many types of internet promotion is that they are free!  There are countless free platforms where you can share your written content, personalized video and audio content for all to see and hear, on demand, 24 hours a day, seven days a week.

power of podcastVideo vs. Audio Platforms

Video is a necessity, but the power of audio needs to be taken just as seriously. In our personal experience we found it a little more difficult to get used to being on camera than getting accustomed to just being on a microphone.  For me, there was more intimidation to the thought that thousands of people might be watching me in person than might be just listening to me.  But it didn’t take more than a couple of weeks worth of making videos to get over that.power of podcast However, I do still feel that my demeanor on video comes off as less than fully comfortable than in does in audio.

Real Time and On Demand Audio!

Audio podcast service providers such as Blog Talk Radio offer real time (live) broadcasting.  After the show has aired, the host service provides us (and the public) with an online podcast link to the show. Each show is then available, for all time, to be listened to on demand by anyone who finds it, the world over.  The podcast resides forever with the host service, Blog Talk Radio, as one searchable piece of content in the same manner as each of our YouTube videos is also a searchable piece of content. In a way I’m glad that none of my YouTube videos were ever broadcast live.  Sometimes on an off day we have to do several takes before a video comes off with a comfortable feeling.  On the plus side, the repetition is also good for me in terms of burning a permanent retrievable record in my mind.

power of podcast

We’re having more fun here than a barrel of monkeys!

It’s fun, and it shows!

Live audio makes possible and encourages audience participation.  Because we’re doing both shows as a team, our shows come across as  an extension of our own personal ranting that goes on in our office all day long!  We have a great time working together, and that shows in our on-air tone.

Strengthen your brand with the power of podcast

power of podcast

Don’t mess with this lady!

Besides the thrill of the thought of people actually listening to us, our podcast presence really does a lot more.  Because of the internet, there’s a whole new culture developing in the world of broadcasting.  In the past, only the elite or the connected had access to being heard by the world.  With the internet, the only factor that restricts your own self promotion is the time and effort you are willing and able to put into developing your presence there.

Fathom the potential power!

The world needs to grasp the power of distributing personal and business content across the net.  The limitations of time and space have been literally lifted by the internet!  Do you think that’s an exaggeration?  It’s not! You can now actually be seen and heard in more than one place at the same time.  Anyone can!  All you have to do is to make your image or your voice available for all  to be seen or heard.  And it’s free!  Isn’t that incredible?

The vast economic potential of content marketing

Imagine the economic potential behind the inescapable and coming discovery that the internet literally defies some aspects of the laws of physics!  This discovery is literally a key to escape from economic recession. power of podcastWe can all certainly imagine the difference that would result in our own business if we just stopped wasting our time marketing to people who have no interest in what we have to offer. What is the world were to discover this great fact?  They will – it is inevitable.  Shouldn’t you get on the bandwagon now?

Be Ubiquitous!  Spread your presence!

The foundation of being seen online rests first on your website associated blog, and second in its embedded video and audio content  which  lives out there in the internet world as independently searchable and findable content. Each piece represents you, points to you and your website, while performing the parallel function of speaking for you, in your voice the world over 24/7.

More Free Information

Our bottom line objective is to help the world become more aware of the unlimited potential available through a properly understood and utilized internet.  That understanding is only beginning to unfold.power of podcast Learn all you can about basic content marketing, a tool which keeps your promotional efforts focused only on interested listeners, in our free video Then let us know how we are doing.  We’re constantly upgrading and adding new training content.  Then drop us a line, for any reason at all.  We look forward to talking to you!

 

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Management of Social Media Sharing Illustrated

The Effectiveness of Social Media Sharing 

social media sharing

ER, I mean TWEET!

Everybody is talking about the importance of social media sharing.  Let’s make clear just what social media sharing really does, and talk about why it’s a vital component of every content marketing strategy.  A prerequisite to to understand the function and importance of backlinks.

What are Backlinks?

A backlink is any link which an internet searcher is likely to find within your piece of content which directs him/her back to your website. As your blog grows post by post, you are creating an ever growing and interconnected mountain of references, each of which exist as a separate piece of content, and each of which contains a separate backlink pointing to your website.  The more, the better! social media sharingYour pieces of searchable content include your written blog posts with videos and pictures embedded in them.   Each post is a separate piece of content.  Because your embedded videos also stand alone on YouTube and possible on other video hosts, they also exist as independent pieces of searchable content.  You might also be using podcasts related to each post, as we recently have begun to implement. So, you might have the potential of having an entire handful of stand-alone pieces of content associated with each single written blog post.  In our case we publish from 4 to 6 pieces of content online for every post we write on our main blog. To search engines, each one of those pieces of content is a separate and searchable item.  Each item exists for the primary purpose of providing a backlink to the internet searcher who finds them, thus pointing them to your website.  The whole reason for creating this huge number of separated items is to increase the probability that someone is going to be directed to your website.

I’m not quite ready to talk about social media yet…just keep reading!

Before we get to social media, there is a point to be made about backlinks. I’m going to use our own situation at STRATEGY Content Marketing as an example.  We usually publish at least two videos associated with each written blog post.  Sometimes we publish that associated video content on hosts other than YouTube, so we sometimes have as many as 6 pieces of video content per blog post, and recently we began to add podcasts associated with each blog post. So, if we were publicize ourselves at maximum capacity that would mean that 7 pieces of separate and searchable content would exist in support of each blog post.  Let’s say that in an average year, I expect to publish 300 pieces of content on my blog.  That’s a reasonable number for anyone serious about implementing a content marketing program. 300 blog posts translates to 300 + (700×3)=2400 pieces of independent searchable content residing out there on the internet waiting to be found, each one with a backlink to our site.

OK. Now let’s talk about social media

With 2400pieces of content waiting to be found in search engines, what could we do to boost interest in getting them viewed, besides just waiting on them to found by search engines? We could wave them in front of people! That’s what social media sharing is all about.  This is best illustrated in the video found in this post.  I have chosen to eventually share each and every piece of content with 15 independent social media platforms.

Let’s do the simple mathsocial media sharing

This example is hypothetical and for illustration.  But if you watch the video and start looking at all the x’s marked in the sharing boxes, it sinks in even more  how effective it is to share your content on social media.  Each social media share represents multiple opportunities for someone to look at one of my pieces of content, each one of which which is designed to get them to look at my website. 100 blog posts with videos and podcasts translates to 2400 pieces of content. Sharing each of 2400 pieces of content to 15 different social media platforms results in 15×2400=36,000 invitations to look at my content.

What happens if I don’t share?

There are two consequences: 1. If I don’t share, I turn down 36,000 free invitations to look at my content.  How many views will I get per invitation?  That depends upon a lot of factors.  It could be anywhere from zero to hundreds, depending on the content itself and where it was shared.  Whatever that number might be, multiply it by 36,000.  That’s how many visits to my website I would be turning down if I failed to share my content. 2. Each share is noticed by the major search engines (keep thinking Google).  Google judges your material to be more relevant when it is recommended by social media shares.  By failing to share I would also be turning down 36,000 opportunities to make my content rank higher in search results.  Would you really be effectively promoting your business?

An Invitation to you!

Please, watch not only my embedded on screen video here.  Please go to the top of the sidebar at the right side of this page and enroll yourself!  You will be sent a link to our free video informational series on content marketing. Please watch and then send us some feedback. We would like to hear from you for any reason!  Give us feedback, or drop us a line with any questions or comments!

 

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Video Authority – Personal and Powerful

Your Video Authority Brands You

video authority

AUTHORI – TAY!!

No factor could be more vital to the growth of your online presence and to the building of your brand than is your video authority.  Most of the emphasis on video authority is placed, for good reason, on YouTube.  But there’s a lot more out there.  Don’t miss out on some easy publicity!

 

Now You CAN Be Everywhere
– at the Same Time!

Let’s talk briefly about the untapped power of the internet before getting into the meat of this post. By appearing on video, you are making a powerful personal connection with your potential clients.  This is your opportunity to actually put yourself personally in front of them without the need for your physical presence.  And, the more platforms you are seen on, the more opportunity there is for people to be listening and watching you personally, all over, and at the same time! Isn’t this what people have always wished for?  To be in more than one place, personally, at the same time?  And the internet delivers it!  Think of the power behind that!

Parallel and Competitive Video Hosts

video authority

Choose from Multiple Hosts!

We recently began to share video content on some other relatively popular video hosting platforms because we want to be seen all over.  Though none of the parallel and competing video hosts will ever stand a chance of driving as much traffic as does YouTube, there are several that are worthy of consideration.  We did some traffic research and chose to go with what appear to be the top five video hosts.  The numbers are truly significant.

YouTube Rules!  Why Bother with Anyone Else?

My late Dad loved to use this old proverb whenever us kids were being picky about things that we had received free:  “Never look a gift horse in the mouth.” In other words, when things are handed to you, don’t be concerned with how inferior they may be.  Focus instead on what advantage you can take of the fact that they were handed to you free of charge, and be grateful for it.  Let’s look at some of the major alternative video hosting services and talk about what you could be missing by not using them.

By the Way, You Don’t Have to Create Extra Video Content

You don’t have to record multiple sets of video content covering the same material (but it never hurts if you do).  You can upload the very same video content to various hosts.

video authoroty

Don’t worry, it’s safe to do more than you have to online!

When you use similar but differing titles and descriptions for each upload, you also boost your own find-ability by spreading the base of key words which could result in your video being found and viewed.

After you shoot a new video, take a few minutes extra to do that.  And take a few minutes to develop a spreadsheet to manage and track what you have uploaded. We can help you with that.  It’s in my plan to include a free training video on that subject, but at the time of this writing I haven’t got around to recording it yet.

The Top Five for Video Authority

Here are the top five alternative video hosts that we have chosen to use.  We chose them on the basis of usage statistics.  You might want to decide on different ones, but these all appear to get the most traffic, beginning with YouTube.

You Tube Statistics Summarized

First of all here is why you must be using YouTube.  These statistics came directly from YouTube.

  • More than 1 billion unique users visit YouTube each month
  • 1.2 billion total views per day
  • Second most used search engine in the world, right behind Google.
  • Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth, and 50% more than last year
  • 100 hours of video are uploaded to YouTube every minute
  • Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year

Four Other Major Video Hosts Summarized

There are plenty of other players out there, but we have chosen these four to complement our YouTube video presence.

  1. You Tube: 1.2 billion views per day
  2. Daily Motion:  60 million views per day
  3. Metacafe: 17 million views per day
  4. MyVideo: 7 million views per day
  5. Vimeo: 1 million views per day

I tend to prefer Vimeo and Daily Motion purely on the basis of ease of use.  If your videos are correctly SEO prepared (i.e. so that they are really searchable and findable) then you will be seen. Those numbers are views, not searches.  Just imagine how many searches must have taken place before they turned into views!  It’s not that difficult to put your videos in the que to be found.  It takes only the plan and the initiative to carry it out.

Learn More for Free!

In addition to the more generally oriented articles that we publish here daily on our growing blog,  you can find more complete and detailed information about every detail of content marketing in our free video training series.  Kristen is the presenter in most of them.

Our objective is to help you help yourself to expand your bottom line by increasing your online presence.  Our services include not just SEO work, we focus on teaching and guiding you to learn to manage your own content marketing. We believe that effective content marketing, once properly implemented, is truly a stimulus to the overall economy. Be sure to go to the top of the right sidebar and get access to the free video training.  Then give us some feedback.  Please!  We would love to hear from you!

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The Elevator Speech on Content Marketing

Content Marketing Elevator Speech from an Ex-Engineer’s Perspective

I didn’t really intend to write about an elevator speech but this post turned into that. This post is the result of some hand written notes which I first used as an outline content for an introductory video on content marketing.

But after watching my video we decided it was too indicative of my engineering background, and that it might not appeal to everyone.  So, read on for a bit and decide for yourself if you like my writing  or watching my video.   If you don’t like this post or my video, don’t worry.  Watch Kristen instead.  I won’t be offended.  (It’s not embedded yet anyway….it was so damned long that I had to cancel the upload so we could go home last night.)

Video Interview on Content Marketing

We did Kristen’s video like an interview, very candid and informal.  I’m going to embed them both in this post but for now it’s just her.  If you like watching her better, I don’t blame you.  So do I.

In fact, the title for this post already no longer matches the contents.  I got rid of the nerdy stuff that’s in the video.   I’m going to continue on, and later I’m going to attach my video that you might find less than interesting to listen to anyway, anyway.

What do you think so far?  I’m glad you haven’t left yet!

The Elevator Speech

elevator speech

Always have an elevator speech ready!

I’ve been working on an elevator speech.  I came up with a good one on the spur of the moment when I was chatting with an old friend from high school who asked me to describe what my business is all about.  And in just a few seconds I came up with the best answer ever.  I told you I was pretty clever!

Here it is:

“Content Marketing is about helping people get more business from their website by teaching them how to become recognized authorities online in whatever they do.”

That could be followed up by this:

“ – thus resulting in an increased bottom line”.

Content marketing is about making more money because you bothered to wave the flag about your ability and knowledge, and that translates to business authority.

Who thinks they don’t need to do this?  Experience indicates that apparently a lot of people take the recognition of their authority for granted.

The fact is, if you are already doing a good amount of business because you really ARE good at what you do, and people know it, then whatever it is you do that makes people respect you, IS content marketing!  If you don’t realize that, you’re taking your own authority for granted!

Most People Enjoy Respect

As Mel Brooks said as King Louis XVI in History of the World,  “It’s good to be the King!”

elevator speech

Well, some people do anyway, but “It’s good to be the KIng!”

If you are an authority, you might as well take advantage of that fact and broadcast it to the world.  That’s what the most financially successful business people do!

What happens when you do?  What happened to Steve Jobs when he started tooting his own horn about his own work?  Apple was born.  Where is it today?

What happens when you don’t?  Essentially, nothing special happens when you don’t toot your own horn.  The people who do toot their horns come out ahead of those who don’t.  It’s okay to be satisfied with mediocrity in business.  But if you ask just about anyone, they will tell you they don’t want to be mediocre.  Do You?

Noble Intentions

We have entered into this business with the noblest of intentions, and we intend to stay on that course.  There is virtue in helping others to help themselves, and that is our bottom line objective.

Yes, we intend to make money in the process.  We believe we will benefit ourselves in proportion as we benefit others. Our objective is to help you learn to take control of your own self promotion and web presence.

In the long run you will benefit the most by improving yourself, while at the same time we, as the source of that help,  will benefit by gaining recognition as competent marketing managers and mentors.

Learn for Free!

Want to learn more about content marketing and pay nothing for it at all?  Sign up for Kristen’s cost free video training series.  There is a sign up box at the top of the right sidebar on this post.  Watch them with no obligations at all, and then let us know how we are doing. Drop us an email.  We look forward to talking to you!  And we mean it!

Read about Small Biz Incubators

photo credit: gwilmore (I HATE THE NEW LAYOUT!) via photopin cc

photo credit: Thomas Hawk via photopin cc

 

 

Isn’t Everybody Growing Business by Content Marketing?

Why Isn’t Everyone Growing Business by Content Marketing?

I have to admit that when I first decided to get into this business, I thought I was going to find that virtually everybody had already adopted the methodology of growing business by content marketing.  It seemed like a natural idea to me, because the several websites that Kristen had helped me to establish for my various ventures had all been built on a foundation of promotion via blogging and video content.  Including the blog was her idea, and I thought that was just the right way to do things.

And that was true!

There are just an amazing number of people with narrow target audiences who are doing the wrong things,  but they get ranked highly in searches purely by accident without any deliberate control. I thought it was just a given that you must have your own blog on your business site.  I mean, having a website without a means to promote it is about as smart as printing up business cards with no contact information on them.  I never really looked closely at what most other people were doing.

An Idea for a Post Stimulated by a Blizzard

We have been snowed in for a couple of days and can’t get to the office.  So, it’s been great for my creativity.  Today, I got the bright idea of writing a totally original post about the wrong way and the right way to promote your business online.

growing business by content marketing

Weather for an Active Mind

I was going to use the business of a friend as an example of a site that could use some help with content marketing.  Then I was going to compare it to a site that was creating good SEO content on their blog.  Finally, I was going to make some clever recommendations to my friend.

But What Good Examples?

But when I started looking for a good  search engine optimized site to compare to my friend’s blogless one , do you know what I found?  Almost nothing! Just many more blogless sites!  I had a really tough time finding even one example of any business that was going by the guidelines that successful content marketers have proven to be effective at stimulating business. To my surprise, I discovered instead that virtually nobody understands the magnitude of the unlimited potential of content marketing to stimulate business  by drawing real potential customers to your website! How do so many websites find their way to the top of search results?

In all honesty, a lot of them are there by virtue of sheer luck! There are countless websites in small niche business categories  that only find themselves ranking highly in searches because they still face no competition for the key words that are putting them there.

That’s not a secure position! If  your business has a narrow target audience, and you aren’t  coming up at the top of a common search term related to your business, then guess what? If your competition got there by accident, it’s going to be easy to take over his place.  All it takes is the application of a little bit of SEO sense.

So, I Whined

First, I whined to Kristen.  “What’s the matter with people?  Why can’t I even find one good example of a business that’s thriving because of good content marketing methods?”  It turns out that there are quite a number of them, but I had to spend some time to identify them.

Then I realized that this is a good thing for me because everybody needs what we have to offer! So we sat down together and did a deliberate search for a business that’s doing it right.  We did found a couple of them.  The first example we chose is great because this blog contains very little deliberate SEO.

Deliberate vs. Natural SEO

Goats have been a hobby of ours, and we recently bought some product from a small company with a website called www.fiascofarm.com.  (We really liked using their herbal wormer.)  This site does not contain an easily distinguishable blog section, per se.  The product information and article information are spread out in one sort of gray area.  The site has a personal and compassionate touch.

Watch the video and see how many naturally occurring search terms bring them right to the top of search results.  Yet it’s clear that none of her pages or articles are particularly structured with a deliberate SEO goal in mind.  The author has been around a long time, just writing from the heart and sharing information about what she loves to do. That has resulted in a unique website that drives a thriving business.   The search results in the video are the proof.  Her products come up against some major corporate players in the farm supply industry.

The second example is more in line with planned and by-the-book SEO design.  http://www.yaleappliance.com/ is the site of a successful appliance store who just a few years back added a blog to their already well structured website.  Their blog is available from that page but I found it hard to spot. I would encourage you to read about their success story in this link at marketingland.com.

Let’s Talk About Adapting a Content Oriented Blog to Boost YOUR Business!

Don’t miss out on Content Marketing!  Please go to the top of the sidebar at the right side of this post to be added to the access list to view our free video training series on content marketing.  Be among the first to get a jump start!  We ask for your feedback, and we DO  look forward to hearing back from you.  Drop us a line!

The Business Incubator and You

business incubatorBusiness Incubators and Small Business

As a full time professional tenant in a business incubator, we at SCM enjoy all of the same services as does any professionally staffed office.  Our working environment even includes built-in networking opportunities!

Business incubators are formal programs designed to support the successful development of entrepreneurial companies through an array of business support resources and services.  Those services are developed and orchestrated by a management team sponsored by the local community, with the objective of stimulating the local economy.

Participating with the  business incubator was the best decision we ever could have made!  It was a real stimulus to the growth of our business and it put us on the path towards success.

Our local business incubator is known as OzSBI.  Let me tell you about how it has helped to make us successful!

Ozarks Small Business Incubator – OzSBI

business incubatorOzSBI is an acronym for the Ozarks Small Business Incubator.  OzSBI’s operation is associated with and partially staffed by Missouri State University.  MSU operates a branch campus just a couple of blocks away from the OzSBI building.

When we first decided that working from home was more distracting than we had anticipated, we stopped by and talked to the folks who run the incubator.  At the beginning, we enjoyed what is called an affiliate business relationship in the incubator environment for a few months.

The “affiliate relationship” provided us with a shared working space with a variety of other similarly minded small entrepreneurial minded associates.  The business contacts made there, and the new and often unexpected working relationships established there, compelled us to take the next step.  Then we  became long term, full time dedicated office tenants within the incubator.  Six other small businesses also lease adjacent private office space at the OzSBI building.

As a full time office tenant there, we enjoy a variety of essential business support services made available to us and to our neighboring office tenants at quite an affordable cost.business incubator

The OZSBI offices and meeting facilities where we work daily are located in a beautifully renovated historic building located at the far north end of the court house square at 408 Washington Ave in old downtown West Plains.  Check out their website.

If you are local, or happen to be in the area, feel free to stop by and visit us personally!

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What Could an Incubator do for Your Business in Your Town?

According to Wikipedia, in 2005 alone, North American incubation programs assisted more than 27,000 companies that provided employment for more than 100,000 workers and generated annual revenues of $17 billion.  Our own local incubator was not even yet conceived when these numbers were counted, and incubators continue to be created all over the country.

Incubators Embrace Independence

business incubatorAmericans universally agree that since 2008 our economy has been wrestling with a depressed economic state. But these United States are all about independence, and we as individuals are the only possible demonstrators of that independence.  After all, it was a Declaration of Independence from the British Monarchy that founded this great country.

How will we ever get back on track? We will be on track in proportion as we each, as individuals, express and live our natural state of independence.  We must actively be the lifeblood of this nation.  Make your vision of an independent business into reality and be independence expressed.

First you stand up on your own, The business incubator is there to support you as you take your first steps, and then to watch over you as your business matures and grows.  The incubator is your community standing up and getting behind you in the spirit of individualism. You get the business ball rolling.  With a little help, that ball rolls straight, doesn’t lose its natural momentum and stays out of the gutter.

A Call to Action

If you are thinking of going it on your own, then find a catalyst and go for it!  Contact your nearest business incubatorWe’ll start by referring you to the folks at OzSBI.

And finally, market your fledgling business the right way. Develop and implement a complete marketing strategy from the outset. My final call to action is to invite you to learn all the basics you need to implement that marketing plan.  We offer a completely free training series on content marketing right here on this site.  Just register at the top of the right sidebar and you will receive by email a link to all the marketing videos.

photo credit: “Caveman Chuck” Coker via photopin cc