About Kristen Watts

Hi! Kristen Watts here. So happy that you are interested in using high quality content to brand your business and bring in new customers! There aren't many methods of branding yourself as an authority for pennies. Content marketing is actually the only one I can think of! Sign up for your FREE video series on content marketing and put content marketing to work for you! Get in touch with me at kristen@strategycontentmarketing.com with comments, questions or feedback! Thanks!

WARNING: Possibility of Sudden Eruptions in Business Revenue!

 

Want to measure revenues on the Richter Scale? 
 To prepare yourself for the big eruption, you have to first learn and apply Website Math 101:

 

 Website + Viewers = Lead Generation
Lead Generation + YOU = Explosive Revenue!

 

Could your business benefit from more people wanting to buy your stuff?

 

Four factors control revenue growth:
 Website
Viewers
Leads
YOU!
 People actively searching for your stuff who find your website  are already  your customers!  

 

Warning:  The right combination of these four factors could be volatile!

 

Make your business activity literally erupt!  Get more free information here!

 Then brace yourself for the coming revenue earthquake!

website math

Installing WordPress Using HostGator

A How to Article: Installing WordPress on HostGator

HostGator’s Quick Install makes installing WordPress extremely is easy.  In an earlier video we showed you how to establish the hosting platform with your new domain name.  After following the steps outlined in this video, you will be ready to create new content!

Overcome Intimidation!

This video series shows you how easy it is to create your own website.  Just knowing  the first steps is half the battle.  As the video shows, HostGator’s Quick Install is easy to use.

Video on Using HostGator with WordPress:  How to Quick Install WordPress

Later videos will teach you to use many of the features of WordPress. WordPress gets easier to use every day.  A basic knowledge of HTML is helpful, but a growing list of Plug-ins and Widgets helps the user equipped with less than a full understanding of that subject.  Plug-ins and Widgets make website designer’s job  much easier.  So, let’s get started!  Use HostGator Quick Install to get your WordPress platform online!  We will see you in the next post and video!

 more on content marketing

Installing WordPress Using HostGator

photo credit: bobbigmac via photopin cc

Adding Domain Names To HostGator

Adding Domain Names in your Host Gator Account.

For those at the beginning stages of establishing a website for the first time, this article and the accompanying video show you the simple process of adding domain names to the hosting platform.  A domain name is the English language name of your website, which is associated with its actual address, or URL.  It is the set of words which  directs other internet users to the website that belongs to you.   The URL and the domain name you assign to it are the foundation and platform of your website, for example, www.whateveryoursiteis.com.

Before you can actually put content up on your new URL, you need to establish its existence somewhere.  That is the function of a website host.  The two most common website hosts are at present, HostGator and GoDaddy.  You can actually buy domain names from either source, and/or you can actually purchase hosting services from either Adding Domain Names to Hostgatorsource.  GoDaddy is more renowned as a convenient source of domain names, while HostGator is more renowned as a website host.  So, you could get your domain name from either source, but our purpose here is to  illustrate exactly how to add on your new domain name using HostGator’s page designed for that purpose.

Now that you know how to add domain names in HostGator, in a separate post we will take the next step, installing WordPress and building the site.

seo coaching

Free Online Marketing Training for Content Marketing Methods

Free Online Marketing Training Offered in Video Series

Because there are so many people out there wondering about free online marketing methods, inexpensive methods and so on, I put together this experiment in online marketing, offering free online marketing training to help people learn to understand online content marketing methods. In August 2013, I decided to see how quickly a new WordPress blog could build a business. Often people see obstacles where there’s only opportunity and some people seem to think that it’s too difficult to market their business online in this way.   I know it can seem overwhelming at first, but once you learn the valuable skills needed to start your content creation marketing efforts, you will realize that it really isn’t that difficult. Much like any other worthwhile endeavor, it just takes a little patience to work through the learning curve.

free online marketing training

What I wish my desk looked like :D

There are tons of buzz words flying around today like “social media marketing” and “video marketing” etc, which few people really understand. Therefore it makes it all too easy for software marketers to build software to make it “easier”. I say “easier” in quotes because much of the software you buy can be cheap, cheesy and worthless or close to worthless. Not to say all of it is, but my experience is that much of it is overpriced but under delivers. What’s worse, they always offer affiliate programs and try to get YOU to market and recommend their cheap, cheesy software junk to others for money. If you are going to sell something online, don’t you want it to be high quality and relationship building? I do.  I invite you to take a look at our free online marketing training series.  Filling in your contact information in the sidebar will open them for you.  If you would like more information or guidance on how to build your own marketing machine, please don’t hesitate to contact us!

What is Content Marketing and What Can It Do for You?

Blogs and Content Marketing

A blog is basically a website that is easy to create new “pages” on. Each page is a page of some kind of content – usually a combination of written content, pictures, video, audo and the like. These easily created “pages” are called “posts” in the web world. Each post is basically a page that a search engine will evaluate and decide where to rank. Therefore each blog post is a piece of content and that’s the basis of content marketing.

Content Marketing Is Cheap and Effective

The more of these blog posts and other types of content you put out there into the websphere, the more likely people are to find a piece of your content. The links you put with them will bring people back to whatever you link to, which will usually be a blog post or video.

So the basis of content marketing is creating content that people will actually want to see such as a blog post that is interesting or informative enough to read or a video that is interesting or informative enough to watch.

what is content marketing

That’s it! That’s the big secret to promoting something online! It isn’t rocket science, but it’s easy to become intimidated with jargon and rules.  Don’t let this happen to you! :) If you just put a little time into learning and start putting these principles into practice, you will start making forward progress sooner than you probably think possible at this moment.

But I once read an interesting quote that stuck with me: “A year from today, you will wish you had started today.” I have found this to be so true.  I always wish that I would have started early. I usually procrastinate when I feel overwhelmed or feel like a project is too big for me, but after I learn a little bit about it and start making forward steps it gets easier and easier.

How to Get Attention to Your Business Product or Service Online

Content marketing is basically a getting your information out there and making it interesting enough that they choose to engage with you in some way. If you write, you want people to read and if you make videos you want people to watch. But lets say that you want to try to get more people to see your content. Where do you find them?

You find them by using your social media accounts like facebook, twitter, pinterest and G+ as well as using social bookmarking, articles and other places you can put content and backlinks online.

The overall scope of content marketing is creating stuff and putting it online and then putting information ABOUT your information online with backlinks to the information.  The links don’t just allow people to follow them back to your blog post or video, but also let search engines like Google know that people find the info valuable enough to “talk” about it and share it.

Many gurus will try to tell you that content marketing and seo marketing is dead and that you should buy their magical product instead because it’s so much more effective than actually creating information that people will want to read or watch, but be careful about falling into that trap.

Ask yourself if you would find value in what they are pushing?

Do yourself a favor and learn how to create content the right way by sharing information that people actually want to see.  After all, isn’t that what you are looking for when you are searching online?

blogs on firearms subjects

photo credit: karola riegler photography via photopin cc