A Digital Footprint Fact

 Digital Footprint Fact:   Being Seen Drives Business!

Developing a substantial and free digital footprint does more real marketing work for you than does any form of paid advertising.  If you make a deep and recognizable enough impression with your footprint, those who are tracking you or hunting for you are going to be able to easily follow and find you.

So, in the business world, when you walk, stomp! An animal in the woods leaves as little sign of itself as possible.  It doesn’t want to be found.  Its objective is avoidance because being found might mean its certain demise.  In business, your objectives are quite the opposite of those of an animal being tracked.

In the business world, if you are NOT found, it might mean your certain demise!  You need more than anything to be followed and found.  Be sure that you leave a big and obvious footprint.

A Clearer Big Picture Explanation

I’ve looked for a  distinct  explanation of the power of spreading your presence out online but  have never seen an analytical presentation.  A lot of marketers do a lot of verbal spewing about the power of exponential growth and get the viewer excited about it, but they don’t know how to illustrate and quantify it.

So I decided to present theses ideas in a systematic block diagram format, and quantify them is a way that will make you sit up and take note.  There is great power in spreading your content out onto as many platforms as possible while at the same time consistently sharing to a number of social media.

Here’s the Long and the Short of It

That block diagram explanation ended up being best explained in the attached videos.  There is both a long and a short version.  Which one you prefer depends on how long you can bear to listen to me!  To see the long version, please sign up to view our fee video series on content marketing.  Kristen does most of those training videos, but I’ve done this one.

By the way , in the short version I said something about uploading your video to YouTube twice.  Technically that is impossible and won’t be allowed by YouTube.  Watch the long version for the explanation.

Multiple Platforms for Content – Text and Video

Once a post is published on your own blog, you also have the opportunity to make it visible on numerous additional text based media.  Why?  Because every place your content resides is yet another platform that internet searchers are searching  on, and each piece of content is building its ranking in search results  on each one of those platforms.   Not just one!  That means that if your basic piece of content ranks highly, and you have put it in seven places, you have a good chance of being in the first seven places in a search result.  Not just one!

Our focus in this article is not on text, but it is worth mentioning that the principles we are illustrating here with video postingalso have the potential of being exercised in the text content world. Article sites and white paper sites are two of many potential examples of text based media sites with which one might aim to accomplish the same goal of spreading online presence. We will make that the subject of a future post, but our emphasis here is on the power of video presence.

digital footprint

A Digital Footprint put Man on the Moon!

Every good blog post builds the basic foundation of its presence with a video embedded within the text.   We prefer having that initial video reside on one of our YouTube channels, but video also may reside on a variety of other hosting platforms besides YouTube.  Don’t forget about  alternative video hosts such as Vimeo, Daily  Motion, Metacafe, Vidmy, Videobam, and  more.

You can, and should take that very same video and upload it to several alternate video hosts.  You have at your fingertips the ability to post your blog post and its accompanying video on half a dozen or more hosts, spreading your content over a much broad audience base at no real cost other than you time.

 Social Media Sharing

Okay, now once you have put your piece of content all over the internet, what else might you do to draw attention to it?  There is an abundance of popular social media sites at which folks are looking every day.  It’s easy to come up with half a dozen of them.

What Sharing Does

A share on one of the social media is essentially a free advertising poster.  It says. “Hey take a look at this post or video!”  Because your post pr video always contains an easily recognized backlink to your site,  you are presenting to every user of that social platform an invitation, an opportunity to look at your content.  Your real and final intention from a marketing standpoint, is to get them on your website.

The Multiplicative Power of Sharing

Let’s say  that your blog post and video content now reside not just on two platforms, but eight.  Sharing each piece of content with just six social media multiples the potential for that content being viewed by at least 6×8=48 times.  I say at least, because generally any share has the potential of drawing more than just one viewer.  Let’s say each share drew 10 views.   Then the potential for your website being hit  is increased by 6x10x8=480 times.

That may not be absolutely statistically correct as I have stated it, but you get the point.  I think that the videos make this point a little clearer.

Those are just a few more digital footprint facts.  If you would like to explore more ideas, please register to view our free video training series on content marketing.  Included in that series of videos is the long version of what I glossed over in the short version above.

Registration is at the right side of this post.  You will be sent an email containing a direct link to the videos.  Happy Thanksgiving!

photo credit: NASA’s Marshall Space Flight Center via photopin cc

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Hi! I'm a blogging enthusiast and coach. I specialize in content creation, SEO and teaching others the fine art of blogging. My credentials are: BS Electrical Engineering Ohio State University 1979, Engineer, Small Business Owner, Entrepreneur and Content Marketer Extraordinaire!

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