Content Marketing Strategy, by Strategy Content Marketing West Plains!
There are quite a few companies in the business of building websites. Over the years, website building tools have become increasingly easier to use. and as a result, web builders are pretty easy to find. A few years back, building a website required a more thorough understanding of markup languages than it does today. Now, it really doesn’t take a rocket scientist to put together a good looking website.
Most web designers do a commendable job of creating attractive and useful websites. SEO, or search engine optimization, is s term often causally thrown around freely when discussing the building of new website. Though the truth is that majority of website designers do pay attention to on-page SEO factors, few web designers are really specialist in “behind the scenes” search engine optimization which involves the pseudo science of understanding the actions of search engine algorithms. Great SEO that’s really effective at putting your website at the top of the keyword searches that are important to your business goes much deeper than attention to on-page keyword factors.
Good content marketing strategyalso never fails to ignore the importance of building an engineered backlink structure and internal link structure to your website. That can and should be designed in from the beginning, even before any content is added at all. In fact, when we build a new site, we use techniques which are able to cause the new site to get good Google ranking even with only a minimal amount of keyword content on the site to begin with. The the on page SEO becomes only like icing on the cake.
Your Website is only a Foundation
Of course you can eat cake without icing, but its not very good, and you have to have a cake to put the icing on. First you need a good website, and then you need to design features into it that get attention from search engines in the areas that are vital to your business. Lots of internet users would enjoy looking at your website, which might in fact be a piece of art! But your pretty website is of little real value to you until your potential client base begins to find it. They can only find it by seeing it appear in the search engine results that you want them to find it in.
Expose Your Website
Contrary to popular belief, your website gets the most exposure as a function of many factors that have little or nothing to do with the site’s own internal page content. That’s not to say that on-page SEO is not important at all, because it certainly also does matter. To draw attention to your website, you need a content strategy that draws attention to your pages from search engines in all the ways that the search algorithms are looking to find.
To build a complete content marketing strategy that you need three vital things. You need
- a well developed network of backlink attention from other reputable websites
- attention to on-page SEO on every page or piece of content that you create
- independent online content, and lots of it. the more, the better!
A Content Marketing Example
Let’s say you have a website that contains 5 pages and a blog section that has been set up with a good internal and external linking structure. That’s the initial foundation.
Each page might rank on the first page of Google’s search results for a keyword or two. Let’s just say, for example, that each page ranks on the first page of Google for two or three search results.
That’s a great start! Your store will be easily found on Google for a few keyword searches! But what if they are searching a more general keyword? Be sure they don’t miss you! Why not make it easily found for a lot of keyowrd searches? It’s pretty easy to do:
Let’s say you own “BuySomeShoesFromUs.com” and you have an actual store called “Buy Some Shoes”, in a town called “West Plains, MO”. And if your store is in West Plains, you obviously want to find yourself at the top of searches that people are making right here in town. Your potential customers are likely to include the name of “West Plains” in their search. After all, isn’t that what you would do?
Maybe there are dozens of people a month nearby that search online using keywords like “unique shoes West Plains MO”, “cool shoes in West Plains”, “best shoe store in West Plains”, “retro shoe styles Howell County”, “shoe sale south Missouri”, and the list goes on and on.
If you have a blog post for each of those search terms, then your shoe store will be easily found for many, many search terms! THIS is the engine of your internet marketing machine. It’s the engine that TAKES you to the people who are LOOKING for you!
Let STRATEGY Content Marketing help you put your website on steroids!
Be sure to attend our upcoming workshops on content marketing and on how to build and maintain your won WordPress based website. The WordPress seminar will be given on Tuesday march 4th from 6 to 8 pm, and the content marketing workshop two weeks later on March 18th, both at OzSBI in downtown West Plains, Missouri. See you there!
photo credit: bloeise via photopin cc
photo credit: marsmet451 via photopin cc